Business Management Creative

Why are some of us better than others at committing to a decision? How can we move from indecision and procrastination to smart choices? What are the forces that hold us back and how can we successfully overcome them? The Art of Decision Making explores, analyses and navigates the idea of volition: ''the power to use one's own will in order to make decisions.' By drawing on diverse sources, Joseph Bikart has created a precise map of the intricate paths we take when we move from will to action.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media - including gameful engagement, big-data analytics, visualization, blockchain, and machine learning - will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

This actionable book is about what you never learned in school, in any CPA exam prep course, in any accounting CPE seminar, or in any business building workshop. It’s about your accountant brain - the most important asset you have and how you’re underutilizing it. This book contains a step-by-step formula and shows you the power of being a Smarter Accountant. You will learn how to specifically apply the formula to whatever issues you are dealing with professionally or personally

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

How do business owners extinguish burnout, regain control, and create an intolerance for unconscionable overtime hours? What if you could make that change by tomorrow? In The 3.3 Rule, John Briggs shows how to fix the demand for nonstop work for business owners and their team. Not the demand from having clients, but the demand from self that pushes the nonstop work.

You already have a one-of-a-kind idea inside of you that will not only spread like wildfire but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world. Drawing upon more than 25 years of both research and real-world experience, the author explains a simple approach to creating not only a message that grows your business 24-seven, but a movement that’s bigger than your business and takes on a life of its own.

Today's leaders need to engage, connect with, listen to, and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Listeners will learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture.

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.

From the New York Times best-selling author of Reverse Innovation, Vijay Govindarajan, comes a new, comprehensive playbook for developing your corporate strategy for the future.

As leaders or parents (or both), navigating difficult conversations is part of our job description. How do we keep calm and achieve a productive outcome, all while keeping our relationships intact? The secret is curiosity. It is the innovation-driving, emotion-calming skill that comes so naturally to us as kids but gets buried so easily beneath our busy, multitasking lifestyles as adults. The good news is that we just have to relearn what we already know!

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that is part philosophy, part business, and part history. Everything Connects offers the wisdom of 2,500-year-old Eastern philosophies and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you'll quickly discover that everything connects.

No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you're vying for. Throughout the audiobook, Cathie offers fascinating glimpses of media and business personalities, but at the core of it are her candid, personal stories. Basic Black provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game.

International business speaker, Michael Kerr, believes you owe it to your employees and their families, to your colleagues and customers, and to yourself to embrace your role as a culture leader to create a kinder, more compassionate, and ultimately inspiring workplace that works for everyone.

We live in an era where the digital landscape is continually evolving. Threats are mutating, growing, and becoming increasingly sophisticated. From multinational corporations to small-scale startups, our digital ecosystems are inextricably intertwined. As executive-level managers, the onus to protect this ecosystem — our digital citadel — falls squarely upon our shoulders. Cybersecurity is no longer a niche segment of IT; it is now a front-and-center boardroom discussion topic that demands meticulous strategizing, foresight, and commitment. Through carefully crafted tabletop exercises, ...

En este nuevo libro, el autor superventas Marc Reklau te mostrará sus técnicas probadas para alcanzar la productividad extrema. Este libro sencillo, y de fácil lectura, te ayudará a lograr tus objetivos en menos tiempo y con menos estrés. La forma en la que gestionas tu tiempo determina el éxito o el fracaso más que cualquier otro aspecto de tu vida o tu carrera profesional.