Business Management Creative

Bill Caskey has been training sales teams for over 25 years. His philosophy has fueled growth for companies worldwide. In this book, he shares ideas and strategies on how you can build and train your sales team to excellence in your market.

How effective are your user stories? Agile is a pragmatic-approach mind-set. Scrum provides you a framework, but doesn't exactly tell you how to do it. Do you want to deviate from “textbook” practices but ensure that you’ll still be Agile? This guide will show you how to practically create user stories in Scrum.

Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media - including gameful engagement, big-data analytics, visualization, blockchain, and machine learning - will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

As the newly appointed minister of education in Sierra Leone, David Moinina Sengeh assumed that the administration he served—not to mention his family and friends—shared his conviction that all girls belong in the classroom. He was shocked to learn that many of those closest to him, including a member of his own family, were against lifting a long-standing policy banning pregnant girls from school. Radical Inclusion is the dramatic narrative of Sengeh’s drive to guarantee pregnant girls’ right to an education.

In Lead Your Tribe, Love Your Work, Piyush Patel offers an insider’s perspective on how to unify your team around a common purpose by uncovering your core values and transforming your culture. With over 20 years of entrepreneurial experience, Piyush has discovered that - while leaders can provide opportunities - real culture comes from the heart. Using real-life examples and practical takeaways, Lead Your Tribe, Love Your Work is the ultimate guide to creating a tribe to lead and a workplace you love.

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that is part philosophy, part business, and part history. Everything Connects offers the wisdom of 2,500-year-old Eastern philosophies and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you'll quickly discover that everything connects.

Are you tired of overcomplicating your business ideas? Profit Launch is your fast track to creating and selling a high-ticket offer in just 72 hours—no massive budgets, endless funnels, or guesswork required. Written by Emma Carter, a business strategist who has helped hundreds of entrepreneurs turn ideas into income, this book reveals a step-by-step framework to craft irresistible offers, connect with the right audience, and close deals without feeling "salesy." Here’s what you’ll learn inside: The Secret to High-Ticket Success: Discover why people pay premium prices and how to ...

The Agile Leader exposes how leaders can safely guide their teams to organizational stability and prosperity through agile leadership and building an agile culture. By adopting agile ways of working that focus on facilitating mental agility, ruthlessly prioritizing, devolving decision-making, and investing in customer research, leaders will allow organizational learning and drive innovation, thus enabling their teams to flourish in this new uncertain world.

The future has never been more uncertain for both employers and employees. They face the same profoundly unsettling dilemma: Neither knows what skills they need to develop for the future. Futurists and the media tell us that over 50 percent of jobs today will soon be replaced by automation and AI.

Among the first female reporters at The Wall Street Journal, Joann S. Lublin faced a number of uphill battles in her career. She became deputy bureau chief of the Journal's important London bureau, its first run by women. Now, she and dozens of other women who successfully navigated the corporate battlefield share their valuable leadership lessons.

This book will not only change the way you look at your business, it will change how you look at yourself. In Build, Donnie Shelton explores the winning strategies that he and other business owners have implemented to achieve success. Build is a proven system that will guide you through the process of assembling a winning team, asking yourself the right questions, and focusing on the important aspects of running a successful business.

No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you're vying for. Throughout the audiobook, Cathie offers fascinating glimpses of media and business personalities, but at the core of it are her candid, personal stories. Basic Black provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game.

Highly acclaimed author, trainer, and presenter Paul Sloane demonstrates how the lateral leader develops the vision, culture, and processes that transform a regular business into an innovation hothouse. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and reveal how to put the techniques to work immediately.

The path to higher revenue, more impact, and greater fulfillment is to create a category-of-one brand where the ideal customers and clients come to you already sold on your products and services. Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.

In the business world, incident-driven company position statements on Black Lives Matter or Stop Asian Hate are not proxies for the heavy lifting that will penetrate and sustain a shift in the status quo. Advancing racial equity to disrupt institutional racism requires more than a company-wide memo or a tab on a corporate website. Businesses often water down, negate, or skirt this reality by touting successes from its cousin - diversity.

We live in an era where the digital landscape is continually evolving. Threats are mutating, growing, and becoming increasingly sophisticated. From multinational corporations to small-scale startups, our digital ecosystems are inextricably intertwined. As executive-level managers, the onus to protect this ecosystem — our digital citadel — falls squarely upon our shoulders. Cybersecurity is no longer a niche segment of IT; it is now a front-and-center boardroom discussion topic that demands meticulous strategizing, foresight, and commitment. Through carefully crafted tabletop exercises, ...

From the New York Times best-selling author of Reverse Innovation, Vijay Govindarajan, comes a new, comprehensive playbook for developing your corporate strategy for the future.