Business Management Creative

Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental agility with powers far beyond the entertainment value of comedy troupes.

Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media - including gameful engagement, big-data analytics, visualization, blockchain, and machine learning - will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.

Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your company, your career, and your life. Written by three thought leaders in organizational development and self-improvement, including Built to Last co-author Jerry Porras, Success Built to Last challenges conventional wisdom at every step. It draws on face-to-face, unscripted conversations with hundreds of remarkable human beings from around the world.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

You already have a one-of-a-kind idea inside of you that will not only spread like wildfire but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world. Drawing upon more than 25 years of both research and real-world experience, the author explains a simple approach to creating not only a message that grows your business 24-seven, but a movement that’s bigger than your business and takes on a life of its own.

Why are some of us better than others at committing to a decision? How can we move from indecision and procrastination to smart choices? What are the forces that hold us back and how can we successfully overcome them? The Art of Decision Making explores, analyses and navigates the idea of volition: ''the power to use one's own will in order to make decisions.' By drawing on diverse sources, Joseph Bikart has created a precise map of the intricate paths we take when we move from will to action.

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

In Lead Your Tribe, Love Your Work, Piyush Patel offers an insider’s perspective on how to unify your team around a common purpose by uncovering your core values and transforming your culture. With over 20 years of entrepreneurial experience, Piyush has discovered that - while leaders can provide opportunities - real culture comes from the heart. Using real-life examples and practical takeaways, Lead Your Tribe, Love Your Work is the ultimate guide to creating a tribe to lead and a workplace you love.

Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that is part philosophy, part business, and part history. Everything Connects offers the wisdom of 2,500-year-old Eastern philosophies and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you'll quickly discover that everything connects.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

Among the first female reporters at The Wall Street Journal, Joann S. Lublin faced a number of uphill battles in her career. She became deputy bureau chief of the Journal's important London bureau, its first run by women. Now, she and dozens of other women who successfully navigated the corporate battlefield share their valuable leadership lessons.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.

No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you're vying for. Throughout the audiobook, Cathie offers fascinating glimpses of media and business personalities, but at the core of it are her candid, personal stories. Basic Black provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game.

International business speaker, Michael Kerr, believes you owe it to your employees and their families, to your colleagues and customers, and to yourself to embrace your role as a culture leader to create a kinder, more compassionate, and ultimately inspiring workplace that works for everyone.

From the New York Times best-selling author of Reverse Innovation, Vijay Govindarajan, comes a new, comprehensive playbook for developing your corporate strategy for the future.

We live in an era where the digital landscape is continually evolving. Threats are mutating, growing, and becoming increasingly sophisticated. From multinational corporations to small-scale startups, our digital ecosystems are inextricably intertwined. As executive-level managers, the onus to protect this ecosystem — our digital citadel — falls squarely upon our shoulders. Cybersecurity is no longer a niche segment of IT; it is now a front-and-center boardroom discussion topic that demands meticulous strategizing, foresight, and commitment. Through carefully crafted tabletop exercises, ...

As leaders or parents (or both), navigating difficult conversations is part of our job description. How do we keep calm and achieve a productive outcome, all while keeping our relationships intact? The secret is curiosity. It is the innovation-driving, emotion-calming skill that comes so naturally to us as kids but gets buried so easily beneath our busy, multitasking lifestyles as adults. The good news is that we just have to relearn what we already know!

This audiobook follows the saga of more than 100 influential men and women who together wove the story of early Western frontier America. The engaging account of their lives forms a unique tapestry of human experience.

Kentucky basketball coach John Calipari is known for his unparalleled ability to recruit the nation's best young players, some of whom will spend just one year with him before going to the NBA, and convincing them to commit to the team without sacrificing their personal goals. It is a promise he makes to them: "Fully invest in the present - and each other - and I guarantee it will serve your future." Here, for the first time, he distills his team-building methods in ways that apply to CEOs, business owners, and more.