Business Management Creative

Are you a dreamer? Do you ever look at your life and wonder how to make it more like you imagined it could be? Have you ever had goals that you had no idea how to achieve or even where to start? This insightful and practical book not only answers some burning questions about how to get what you want from life and create the life of your dreams, this book offers a step-by-step system to follow.

Culture is complex. It has its own language and nuances that can change in an instant. To build a thriving, sustainable company, business leaders must be intentional in crafting cultures that reflect their core values- well beyond creating posters that simply profess them.

Whether you're running a large global firm or a small project team, it's the way you communicate and connect to other people that can make or break your success. The secret, according to Roxi Bahar Hewertson, is to make those connections count - to leverage your skills and play on your strengths - to lead like it matters…because it does. A virtual crash course in leadership, Lead Like It Matters…Because It Does combines three decades of experience and research with Hewertson's revolutionary work at Cornell to create the definitive book.

Having performed over 3,000 consultations and coaching sessions with hundreds of optometry practices across the country, I’ve discovered one irrefutable truth. Your staff is your number one asset, and a leader’s ability to communicate, motivate, and “lead” a team is critical to the sustained success of the organization.

Pitching is about persuasion: radiating positivity, controlling the situation, winning an audience's trust, creating "fierce agreement", and getting them to want to give you what you're asking for. Written not just for a business audience, You Get What You Pitch For will approach the pitch as what it really is: a methodology for building productive, positive, mutually beneficial person-to-person interactions.

Technology is advancing faster than ever - but for better or for worse? On the one hand, astonishing technological developments from personalized genomics to self-driving cars to drones to artificial intelligence could make our lives healthier, safer, and easier. On the other hand, these very same technologies could raise the specter of a frightening and alienating future - eugenics, a jobless economy, complete loss of privacy, and an ever-worsening spiral of economic inequality.

Hierarchy in organizations is obsolete. There is a better way: one that increases the engagement of employees and managers alike, reduces micromanaging and other limiting approaches, and promotes organizational and individual success. In this book, self-management expert Samantha Slade presents seven concrete practices to help your organization flatten its existing hierarchy and develop a horizontal organization. The result will be enhanced creativity, greater growth, and an increased employee retention and productivity - and a better bottom line.

The Great Resignation served as a wake-up call. Today, the best companies have to compete for the best employees and it’s not just about the size of the paycheck; it’s about performing meaningful work that creates value. I made this audiobook to give every company—your company—a road map to relevance and competitiveness, and to help make Happy Work a reality.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

In Good Comes First, S. Chris Edmonds and Mark S. Babbitt go beyond theoretical advice, using their combined 50 years of experience to present proven strategies for creating purposeful, positive, and productive work cultures. Cultures where good comes first for employees, customers, leaders, and stakeholders - and where improved business outcomes quickly follow.

For decades, the Customer Driven Leadership (CDL) method has been hailed as one of the most effective ways to revitalize and scale organizations. It has turned million-dollar companies into billion-dollar earners. By focusing on what really matters most—your customers—and by nurturing a culture of servant leadership, CDL becomes the root of exponential growth and success.

Eighty-five percent of CEOs and CFOs believe their culture is not where it needs to be. Whether your organization or team needs to start from scratch or you simply crave tactical lessons and skills that will elevate your group, Culture Is King explores simple keys that produce extraordinary results. These tools are applicable for business, sport, families, and all walks of life.

In business and in life, handing over the reins to others is inevitable. Everyone will eventually leave their team, retire from being the CEO, or see their kids leave home and lead their own lives. Leading from the Jumpseat enables us to embrace this inevitability. Leading from the Jumpseat is a metaphor for how we can choose to lead.

Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders - often including a square jaw, a deep voice, and extroversion - are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations.

The biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress. Workplace cultures have become cursed with efficiency. And so when it comes to developing strategy, we default to our defaults. We favor quick fixes, easy templates, and familiar approaches, developing 'robust plans' that do little to mitigate strategic risk or generate new value. The result? The future comes, and businesses die.

Most companies strive to attract talented people, retain them for years, watch them engage in their work and have them consistently perform at a high level. In order to achieve this, they spend significant time, money and resources providing their team with “learning and development” opportunities. Unfortunately, these initiatives rarely produce an ROI because they are not customized and personalized for each employee.

This guide will walk you step by step through all the essential phases of developing a results driven marketing plan. The marketing plan is a problem-solving document. Skilled problem solvers recognize that a big problem is usually the combination of several smaller problems. The best approach is to solve each of the smaller problems first, thereby dividing the big problem into manageable pieces. Your marketing plan should take the same approach. It should be a guide on which to base decisions and should ensure that everyone in your organization is working together to achieve the same goals...

Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.

The year was 1983. A cotton trader, still in his early thirties, began to dream big. His aspiration was to become an 'industrialist'. The venture he was about to embark on was uncharted territory for him. He knew nothing about cement, limestone or anything remotely associated with it.

Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into a juggernaut, and a next-level guide for authors looking to explode their sales and do the same. In their cornerstone publishing guide Write. Publish. Repeat., best-selling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required.