Business Management Creative

Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.

For decades, the Customer Driven Leadership (CDL) method has been hailed as one of the most effective ways to revitalize and scale organizations. It has turned million-dollar companies into billion-dollar earners. By focusing on what really matters most—your customers—and by nurturing a culture of servant leadership, CDL becomes the root of exponential growth and success.

Whether the pandemic has permanently altered your working arrangements and you're not dealing well with the new setup, or you work from home running a business and are struggling to find a good balance of work and ‘me time’, this book will help.

Pivotal offers a powerful antidote to the dizzying spinning and relentless chaos overwhelming countless organizations (and individuals) today. Through tools that enable you to discern genuine opportunities from mere distractions, you can create stability in both your professional and personal life. The concept of stability is akin to a basketball player executing a pivot. While one foot moves in a circular motion, the other remains anchored to the ground.

Brad Anderson used to have the Midas touch. Those days are long gone when he discovers that he has one week to save his job and pull the company's largest client out of a tailspin. With the help of a mysterious new mentor, Brad is taken on a whirlwind journey and absorbs the five Secrets to Exceptional Customer Experience. And he learns how to use the Magic Wand Question. With the Secrets in hand, he must find a way to fix a client relationship imploding in on itself.

There are three kinds of employees: Some are saints: they're always accountable. Some are sinners: they're never accountable. But most are save-ables: sometimes they make good choices; sometimes they don't. What makes the difference? Leadership Without Excuses has the answers. Jeff Grimshaw and Gregg Baron help you put an end to the save-ables' poor choices and excuse-making - and convert them into saints. The secret is to communicate clear and credible expectations, create compelling consequences, and lead conversations grounded in reality.

In The Elephant and the Mouse, diversity and inclusion expert Laura Liswood delivers a thought-provoking and insightful new business guide that explores workplace diversity and offers new ideas for gaining the real benefits from your diversity, equity, and inclusion initiatives. In this book, you'll explore the powerful case for diversity, equity, and inclusion and the often-overlooked risks posed by a homogeneous workforce. You will learn the hard truths about why many DE&I efforts fail, millions of dollars are wasted, and why organizations confuse efforts with outcomes.

The Stop Doing List gets you off the treadmill of unproductive, frenetic activity and sets you on the path toward growth. Running a business has never been easy, but today's nonstop 24/7/365 world makes moving forward more difficult than ever before. Plenty of resources can show you how to make lists, create schedules, and manage your time, but they all seem to expect your time to be 100 percent devoted to work - not only is that no way to live, it's no way to grow. Instead, try doing less.

This book opens the door to a new way to be. The practical mindfulness meditative techniques described in this book, will help you get more done in less time. You will discover how to generate ideas off the top of your head and how to be lucky in life and business. Many people discover mindfulness as a way to deal with anxiety, depression, illness or stress. Some people use it to seek answers to the meaning to life, the universe and everything!

In The Leaders You Need, Karen Brown shares the approach she has used to guide organizations from small nonprofits to the Global 500 on their journey to greater diversity in leadership and management. Her innovative, field-tested ABCD framework consists of four pillars: how to align diversity, equity, and inclusion efforts with business priorities; how to build strong partnerships with stakeholders; how to cultivate a culture of role models; and how to define objectives and outcomes with data.

International business speaker, Michael Kerr, believes you owe it to your employees and their families, to your colleagues and customers, and to yourself to embrace your role as a culture leader to create a kinder, more compassionate, and ultimately inspiring workplace that works for everyone.

Are you a dreamer? Do you ever look at your life and wonder how to make it more like you imagined it could be? Have you ever had goals that you had no idea how to achieve or even where to start? This insightful and practical book not only answers some burning questions about how to get what you want from life and create the life of your dreams, this book offers a step-by-step system to follow.

Starting a creative company needn't cost you everything. If you agree, then you'll find wit and wisdom in this book for creative entrepreneurs. Author, artist, and graphic designer Patricia Arnold presents her best tips for starting a handmade business with this initial volume in her Creative Entrepreneur series. After starting a decade-old business with a shoestring budget and then founding a second business six years later, Patricia Arnold has a lot to say about building creative businesses from scratch.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

Congratulations, you’re a manager! But the question is, what’s next? This might be your first time in a management role, and you’re both excited and a little nervous to get up to speed asap and do a great job. But you’ve never managed people before like this, so you’re secretly a little worried. You might also be an experienced manager, who is ready to take your skills to the next level, try out our proven strategies and tips, and get ready for your next promotion. Either way, the good news is that you’re in the right place.

Are you ready to build an indestructible team that can conquer the challenges of workplace diversity, equity, and inclusion? You might be thinking, "Diversity and inclusion are just buzzwords, companies don't actually take them seriously, right?" While it's true that some companies may use these terms without taking action, many companies are actively working to create a more diverse and inclusive workplace.

Passive Income Strategies to Build Your Wealth will offer you all of the insight you could want on this lucrative subject, shining a light on the different strategies you have available to make more money than you may have not even realize existed! Setting up passive income streams is one of the least talked ahbout phenomena of our modern society, and yet, it is one of the best ways to increase your income every month while putting in minimal effort.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.