Business Management Creative

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media - including gameful engagement, big-data analytics, visualization, blockchain, and machine learning - will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.

In Quick and Nimble, Adam Bryant draws on interviews with more than 200 CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom.

What’s the difference between mentorship and sponsorship? Mentorship involves helping a mentee change their behavior, while sponsorship involves changing how other people see a protégé. Sponsorship is as important, if not more, than mentorship in determining who gets ahead, making it a more effective way to promote social equality and inclusion in the workplace. Chow shows us that a paradigmatic shift to sponsorship need not be scary. Most of us already engage in sponsorship in our personal and professional networks; we just haven’t had a name for what we are doing.

Though technology has evolved at hyper-speed over the past 100 years, management styles have mostly stayed the same. The higher-ups make the decisions, and the employees grind it out, often without knowing the endgame. In 1983, Jack Stack created a new game: the great game of business. Get in the Game further explains the rules of this game: To win, you must get everyone, at all levels of the business, as informed, involved, and engaged as the owner.

The Baptist Health Care Journey to Excellence presents tested principles and best practices to help improve your corporate culture and customer satisfaction, which will lead to loyalty, stability, sustained productivity, and profitability in your own organization.

The statistics on hiring a leader for your company are astoundingly low. According to Gallup, only 18% of the time do employers get it right. Hiring leaders is an important investment, but comes at a high cost. Hiring a recruiter could be a waste of both time and money (there is a much better alternative). Author Alec Broadfoot has been helping entrepreneurs hire the “right” leaders since 2012 with his company, VisionSpark. Using a scientific approach, he uses the Hire with Confidence System™ to onboard key leaders for your business.

Knowledge Café is a process for creating, exchanging, and optimizing knowledge, whether face to face or virtual. This popular and practical knowledge management tool supports a culture where projects and innovation thrive.

The path to higher revenue, more impact, and greater fulfillment is to create a category-of-one brand where the ideal customers and clients come to you already sold on your products and services. Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.

Discover the transformative power of leisure to recapture your calm and creativity. We live in a time where busyness is often seen as a badge of honor. But are your busiest days really the ones that make you feel the most accomplished? If all of your hard work isn't working, it might be time to question the common assumption that “busy” = “productive.” After reaching breaking points in their careers, business coach John Fitch and AI researcher Max Frenzel both learned the critical importance of taking time off. Now these former workaholics are here to help you revolutionize the way ...

Award-winning organizational advisor Anese Cavanaugh reveals the secrets of IEP - Intentional Energetic Presence - for transforming your workplace and your life. The key to any company's success lies in its culture. This game-changing guide shows you how to shape and revitalize this culture - by setting the tone, engaging the team, and creating a dynamic working environment that encourages growth, productivity, and innovation.

There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.

Building a fully engaged, energized workforce is the key to business success. The Power of Thanks reveals how leading companies like Intuit, JetBlue Airways, IHG, Symantec, ConAgra Foods, and The Hershey Company empower employees through social recognition, in which the practice of mutual appreciation and trust directs and rewards higher performance. Eric Mosley and Derek Irvine, executives at the world-renowned employee recognition firm Globoforce, explain why social recognition is so powerful and how you can apply it in your company.

Daniel Amen, MD, one of the world's foremost authorities on the brain, has news for you: your brain is involved in everything you do - learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!

In her breakout business book, corporate coach and business guru Jeanet Wade distills the essence of team and company success. The secret sauce to great teams, vibrant organizations, and happy people? Human nature. In a series of engaging and provocative chapters, she combines business research with anecdotes from her career and her executive client sessions, showing how we can attend to human needs by clarifying assignments, showing baseline consideration, and inspiring confidence.

Sometimes bad accidents happen. When a fatal accident happens, your organization will find itself at a terrible crossroads. The choices your organization must make will set the course for the eventual recovery from this horrible event. The need to understand and explain how the awful event happened is paramount to bouncing forward to a better and more stable future. How you investigate this event is connected to whether your organization wants to blame and punish or learn and improve.

Everyone seems to understand that healthy organizations nurture flourishing individuals and societies—what Jesus desires for all. How can Christian business and ministry leaders create a positive organizational culture and identity? Justin Irving has spent twenty years studying, teaching, and reflecting on organizational leadership. Drawing wisdom from the Bible, contemporary leadership theory, and the insights of over two hundred executive leaders, Irving provides a theological framework that makes human flourishing the driving motivation for leading organizations well.

In the world of work, the single greatest asset of successful individuals, teams, and organizations is their mindset - what happens in between their ears. It's not the corporate strategy, the sales compensation plan, or the market segments they're pursuing. It is what each leader, team member, and employee chooses to focus on, to believe, and to create for themselves and others.

You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity? Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop groundbreaking technologies and even travel to outer space.

How do people come up with truly original ideas? The answer is to think outside the box - way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.