Business Management Creative

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.

What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories? The truth is you can! Analytical thinkers, numbers people, non-artists - everyone can generate imaginative ideas. All it takes is letting go of the "I'm not creative" mindset and employing a proven process.

Create loyal, engaged, and results-focused teams and organizations using a practical five-part servant leadership formula. Think of a world where people go to work completely engaged, are inspired to do more than they ever thought possible, remain 100% loyal to the teams and organizations they belong to, are achieving mind-blowing results, and gladly and even passionately follow their leader's direction. Is that a world you want to be a part of? The reality is, you really can!

Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot", a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.

Joey Havens breaks through the limiting barriers of common culture theory and shows, with great transparency, the real human emotions that elevate a culture to one that is genuine, enduring, and magnetic. Joey shares insights, failures, low points, lessons learned, and growth from his experience of helping lead the successful transformation of HORNE LLP’s good culture to a magnetic, people-first culture based on the Christian principles of caring and service.

Building a fully engaged, energized workforce is the key to business success. The Power of Thanks reveals how leading companies like Intuit, JetBlue Airways, IHG, Symantec, ConAgra Foods, and The Hershey Company empower employees through social recognition, in which the practice of mutual appreciation and trust directs and rewards higher performance. Eric Mosley and Derek Irvine, executives at the world-renowned employee recognition firm Globoforce, explain why social recognition is so powerful and how you can apply it in your company.

In a world where women and communities of color were disproportionally impacted by the COVID-19 pandemic, it's more important than ever for leaders to truly understand how to support inclusion in the postpandemic workplace. Drawing on years of work with many leading organizations, Jennifer Brown shows what leaders at any level can do to spark real change and navigate uncharted waters. She guides listeners through anti-racism using the Inclusive Leader Continuum, a set of four developmental stages: unaware, aware, active, and advocate.

This actionable book is about what you never learned in school, in any CPA exam prep course, in any accounting CPE seminar, or in any business building workshop. It’s about your accountant brain - the most important asset you have and how you’re underutilizing it. This book contains a step-by-step formula and shows you the power of being a Smarter Accountant. You will learn how to specifically apply the formula to whatever issues you are dealing with professionally or personally

What qualities come to mind when you think about a good leader? Good listener, empathetic, good communication skills, humble, and clear expectations. Whether you're leading a small or large team, How to Be a Leader by former Honeywell CEO David Cote is a resource that will help you become the leader everyone respects and follows.

Perfect for managers, executives, directors, and other business leaders, Coaching Power is also a can't-miss resource for entrepreneurs and founders seeking a powerful new way to lead others through challenging circumstances.

We all want to be a part of a thriving community. But, few of us know how to meaningfully contribute to the places where we live, work, learn, and play. Whether you dream of launching a community innovation center, want to enhance your town with colorful murals, or are simply looking to strengthen relationships with your neighbors, Designing Creative Communities is the guide for you. Award-winning community builder, Spud Marshall, coaches emerging leaders and community members alike through a simple process for how to transform your town into a creative place to call home.

The first comprehensive mentoring guide written specifically for 21st-century career building, this entrepreneurial approach to work relationships addresses the key issues of our time. Using simple tools and proven strategies, this essential guide shows you how to leverage the relationships you already have to map out a new developmental network that grows with your career.

Unfortunately, far too many people don’t like where they work. Some organizations are unhealthy and full of disrespectful behavior. Other workplaces are simply uninspiring. For various reasons, countless people feel trapped, indifferent, or bored at work. The authors of this book believe that people should be able to like where they work. When employees like the places they work, it’s not only good for their mental health and well-being, it’s also good for their organizations - both financially and otherwise.

Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. In Better and Better, Stiller explains how he did it.

Design to Engage is a “how-to” book that will help you become an effective designer and facilitator of learning events. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.

Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business.

What’s the difference between mentorship and sponsorship? Mentorship involves helping a mentee change their behavior, while sponsorship involves changing how other people see a protégé. Sponsorship is as important, if not more, than mentorship in determining who gets ahead, making it a more effective way to promote social equality and inclusion in the workplace. Chow shows us that a paradigmatic shift to sponsorship need not be scary. Most of us already engage in sponsorship in our personal and professional networks; we just haven’t had a name for what we are doing.

Much has changed in the world since the original publication of Leading Out Loud, Terry Pearce's book on authentic leadership communication. Now, more than ever, the development of a leader's message is as crucial to success as the delivery of that message. In the third edition of his classic book, Terry Pearce shows leaders in all sectors how to communicate their values and vision to inspire commitment. In this important resource, Pearce continues to broaden the application of core principles, putting the spotlight on everyday, spontaneous communication.