Business Management Creative

Most companies strive to attract talented people, retain them for years, watch them engage in their work and have them consistently perform at a high level. In order to achieve this, they spend significant time, money and resources providing their team with “learning and development” opportunities. Unfortunately, these initiatives rarely produce an ROI because they are not customized and personalized for each employee.

No star burned more ferociously than Judy Garland. And nobody witnessed Garland's fierce talent at closer range than Stevie Phillips. During the Mad Men era, Stevie Philips was a young woman muscling her way into the manscape of Manhattan's glittering office towers. After a stint as a secretary, she began working for Freddie Fields and David Begelman at Music Corporation of America (MCA) under the glare of legendary über-agent Lew Wasserman. When MCA blew apart, Fields and Begelman created Creative Management Associates (CMA), and Stevie went along.

In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. This insightful book demonstrates how to become a stronger, more confident leader—one who can use communication to build alignment, enthusiasm, and productivity. The Leader as Communicator presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples, showing how leaders can shape the communications climate of their organizations.

In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups - from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors.

Today's leaders need to engage, connect with, listen to, and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Listeners will learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture.

The role of project manager requires maintaining a balance between the demands of the customer, the project, the team, and the organization. This provides a real challenge in the fields of time management and prioritization. Successful Project Management covers the more technical aspects of a project from start to completion, and contains tested and tried techniques on managing stake holders, effective risk management, project planning, launch, and execution. This fifth edition contains new features including summary points at the end of each chapter and a glossary of key terms.

In The Elephant and the Mouse, diversity and inclusion expert Laura Liswood delivers a thought-provoking and insightful new business guide that explores workplace diversity and offers new ideas for gaining the real benefits from your diversity, equity, and inclusion initiatives. In this book, you'll explore the powerful case for diversity, equity, and inclusion and the often-overlooked risks posed by a homogeneous workforce. You will learn the hard truths about why many DE&I efforts fail, millions of dollars are wasted, and why organizations confuse efforts with outcomes.

Miserable at Work? Why? You Don't Have to Be describes breakthrough thinking for having fun at work to deliver true innovation. We explore how to ideate and bring out the best in everyone! We focus on three major concepts. The first is bringing awareness to how we think our brains work and then discovering where we may have had misconceptions. The second is letting go of the powerful need to be right at the start of trying to achieve something new.

Brave Leadership Is a Choice: An Inclusive Guide to Creating Belonging is for leaders who care deeply about cultivating inclusive, human-focused environments to support greater connection, creativity, and collaboration.

Are you tired of waiting, concerned about where things are going? Or are you simply ready to shift your life, career, or business into high gear? If so, you're ready for brilliant living. This inspirational guide will help you experience the amazing effects and reap the untold rewards of living a brilliant life. In this engaging book, author and speaker Simon T. Bailey walks you through eight core areas of life that must be evaluated in order to improve your life.

The Beautiful Business encourages entrepreneurs to reclaim their business and life as a fundamental creative journey that enables their people and their business entity to continually evolve and thrive.

Starting a creative company needn't cost you everything. If you agree, then you'll find wit and wisdom in this book for creative entrepreneurs. Author, artist, and graphic designer Patricia Arnold presents her best tips for starting a handmade business with this initial volume in her Creative Entrepreneur series. After starting a decade-old business with a shoestring budget and then founding a second business six years later, Patricia Arnold has a lot to say about building creative businesses from scratch.

Are you a dreamer? Do you ever look at your life and wonder how to make it more like you imagined it could be? Have you ever had goals that you had no idea how to achieve or even where to start? This insightful and practical book not only answers some burning questions about how to get what you want from life and create the life of your dreams, this book offers a step-by-step system to follow.

Bill Caskey has been training sales teams for over 25 years. His philosophy has fueled growth for companies worldwide. In this book, he shares ideas and strategies on how you can build and train your sales team to excellence in your market.

One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.

This audiobook is filled with proven solutions, options, and problem-solving methods that every first-time author needs to know - no matter what writing challenges you face. Follow the advice given in this audiobook and by the end, after putting what I have to say into action, you will have easily written a high-quality book.

In business and in life, handing over the reins to others is inevitable. Everyone will eventually leave their team, retire from being the CEO, or see their kids leave home and lead their own lives. Leading from the Jumpseat enables us to embrace this inevitability. Leading from the Jumpseat is a metaphor for how we can choose to lead.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

Do you want to successfully start your business in the United States? If you are a foreign entrepreneur, this practical guide is for you! This first guide in the Yes to Entrepreneurs® series will help you understand how your future US company will work. It will also provide you with the tools you need to start and succeed in your business in the United States, despite the obstacles and distance.

There are three kinds of employees: Some are saints: they're always accountable. Some are sinners: they're never accountable. But most are save-ables: sometimes they make good choices; sometimes they don't. What makes the difference? Leadership Without Excuses has the answers. Jeff Grimshaw and Gregg Baron help you put an end to the save-ables' poor choices and excuse-making - and convert them into saints. The secret is to communicate clear and credible expectations, create compelling consequences, and lead conversations grounded in reality.