Business Inspiration

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.

The Making of a Well-Designed Business is the insiders' guide to helping others overcome the challenges of owning a business. The strategies it provides to ensure success include: The importance of establishing your company mission and core values, how to assemble a team of experts and mentors, where and how to find (and attract) the ideal client, the significance of making customer service your top priority, and why owning your worth is the key to profitable selling.