Business Insights

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Real Insights is a definitive guide to becoming a successful real estate agent. Reality TV has misled viewers into believing a career in real estate is a fast track to millionaire status. But the truth is that real estate is a cut-throat industry. In this comprehensive guide to launching and nurturing a successful real estate career, John Graff carefully walks listeners through the challenges and opportunities new agents face. Real Insights is your guide to avoiding common mistakes so you can be one of the 20 percent of agents who succeed.

Step into the shoes of luminaries such as Phil Knight, the visionary behind Nike; Jeff Bezos, the trailblazer who revolutionized e-commerce with Amazon; Elon Musk, the indomitable force behind Tesla; Bernie Marcus, the mastermind who shaped Home Depot; Warren Buffett, the revered investment guru; Charlie Munger, the sage of finance; Kirk Kirkorian, the real estate tycoon; Richard Branson, the bold entrepreneur, and countless others. Each billionaire's unique journey is analyzed and dissected to uncover the underlying principles that catapulted them to astronomical heights of success.

Are you striving for organizational excellence? Do you need to implement or revitalize your Quality Management System (QMS) to ensure consistent improvement and customer satisfaction? Look no further than "Quality First: Developing Effective Quality Systems," the definitive guide to mastering quality management in your organization.

Delve into the intricate workings of organizational behavior and unlock the keys to optimizing business processes. This comprehensive guide offers a deep exploration of the dynamics that drive organizational success, from understanding individual behaviors to navigating complex group dynamics. Explore the latest research and practical insights into topics such as leadership styles, communication strategies, decision-making processes, and organizational culture. Gain valuable perspectives on how to foster collaboration, improve productivity, and cultivate a positive work environment within ...

Tao of Founders is a transformative guide for entrepreneurs navigating the emotional highs and lows of building a business. Offering timeless wisdom and real-life stories, this book offers a roadmap for finding clarity in chaos, cultivating resilience in the face of setbacks, and nurturing authentic purpose through adversity.

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world's workforce, but they don't lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.

Do you want to transition smoothly from an individual contributor to a respected leader? Feeling overwhelmed by new responsibilities or self-doubt? You're not alone. Many aspiring leaders face these challenges, but with the right strategies, you can gain confidence, lead effectively, and inspire your team—no matter the industry.

Arriving at a clear and powerful insight is harder than it seems. Our pattern-making brains are subject to many biases. We can’t see our blind spots and are often led down the wrong path by tunnel vision. As an industry we don’t think much about how we arrive at an insight; we just do some analysis and assume it’s the best it can be. But is it? Intelligence analysts, doctors, detectives, lawyers, psychologists, and other sense-makers have grappled with questions of cognitive bias and misperception and how these limitations affect their insights.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

Here are the 101 insights Bobb Biehl has counted on and quoted the most often over the past 35 years! These principles, insights, definitions, and rules of thumb can help you in any walk of life and for the rest of your life!

It has been repeatedly said and I quote; “It is total madness for a man to do and continue to follow one pattern or method of doing things and still expects difference results or outcomes”.And also, “the most constant thing in the world is change”.As defined by the oxford advanced learners’ dictionary, change is a state of becoming different. It is to stop having one state, position or direction and start having another.Still the dictionary went further and defined change as, to replace one thing, person, service etc. with something new or different.A state of change can only ...

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Most of us assume our success relies on a network of friends and close contacts. But innovative thinking requires a steady stream of fresh ideas and new possibilities, which strangers are more likely to introduce. Our survival instincts naturally cause us to look upon strangers with suspicion and distrust, but in The Necessity of Strangers, Alan Gregerman offers the provocative idea that engaging with strangers is an opportunity, not a threat, and that engaging with the right strangers is essential to unlocking our real potential.

As the oil industry navigates an era of relentless automation and technological advancement, 'Crude Communication' emerges as a steadfast ally. Refining one's soft skills—the crucial interpersonal abilities such as effective communication, understanding, and cooperation, that breeds a supportive and productive work environment—has evolved into an indispensable cornerstone for oilfield workers.

Countless tools and frameworks claim to make decisions objective and bias-free. But in reality, the defining decisions that leaders face are complex ones with subjective information sources and conflicting courses of action. That's why the toughest choices are left to the leaders, and that's why formulas won't answer them. In Difficult Decisions: How Leaders Make the Right Call with Insight, Integrity, and Empathy, leadership expert Eric Pliner delivers a set of practical tools for listeners to make sense of these complex, subjective decisions quickly and with integrity.

Laine Griffey brings over 20 years of expertise in quality management, with a strong background in both operations and quality. With a career spanning diverse industries from plastics to automotive, Laine has consulted with numerous companies in developing and enhancing their quality management systems. Having worked at every level from the production line to management, and performing tasks ranging from internal audits to supplier quality assessments, Laine is a recognized authority in the field.

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable.

In Leading on the Edge, successful business speaker and consultant Rachael Robertson shares the lessons she learned as leader of a year-long expedition to the wilds of Antarctica.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.