Business Insights

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.

Change management is a myth. What worked for leaders in the past can't guide us into the future, and adapting at today's rapid pace of change can't be achieved with traditional business methods. Just "going faster" is no longer enough. What if you had the secret to unleashing greater potential, productivity, and profits that flow with change instead of chasing it?

The challenges of today and tomorrow demand new ways of leading organizations, building collaborations, and creating communities. Since its premiere issue, the award-winning journal Leader to Leader—published by The Drucker Foundation—has presented the best thinking from leaders for leaders. This recording collects some of the best contributions to the journal from the likes of management pioneer Peter F. Drucker, Southwest Airlines leader Herb Kelleher, and Pulitzer Prize-winning author Doris Kearns Goodwin.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

How, in challenging times, can corporate leaders protect profits and keep their plans for growth on track, while protecting the synergy between business and people-valuing goals? Corporate leaders need an edge - not just to survive, but to triumph over issues and come out on top, especially when staff resilience and engagement are being tested. In recent years psychology has spectacularly transformed our ability to improve business and personal resilience, individual performance, and corporate results.

Regardless of whether you are starting your first business, a successful serial entrepreneur, an investor, or a professional adviser to businesses, this short book contains information you will find useful that will help you avoid major mistakes. This short book shares the key lessons and experience accumulated over 40 years of involvement with start-up ventures in a variety of industries, most focus on software and internet technology but equally applicable to any enterprise. My role in these ventures has ranged from professional adviser to investor to co-founder to general counsel to ...

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

"Backpack to Rucksack - Insight into Leadership and Resilience by Military Experts" is a powerful book that offers practical and actionable guidance on leadership and resilience from the perspective of military experts. Drawing on his extensive knowledge and experiences, the author provides valuable insights and relatable anecdotes that make the concepts accessible and applicable to a wide range of listeners.

Prosperity is something we aspire to achieve. However, it often seems just out of reach. Perhaps you've tried so many ways to improve your life and even had halting limited success, which has made you feel even more frustrated. The deep, lasting prosperity we desire eludes us because we have let others define it for us, because we've searched for it in the wrong places, and because we haven't had the tools to attain it. This inspiring, practical book provides the framework that you can use to define prosperity on your own terms.

Gold medal insights in business and life. The world's top athletes excel when under immense pressure: years spent preparing for one event, one chance to perform, the world watching. How do some individuals rise up in these extreme situations to perform at their best while others fail to reach their full potential? In Earn Your Stripes, multiple world champion, paralympian and world record holder Neil Fachie shares the insights he's learned from over a decade at the top of his sport. His success has taken more than just hard work; it involves creating a performance-driven system.

And over 950 more insightful quotes about life, society, human nature, and the art of living one's life to the fullest. These quotes will be useful, insightful, entertaining and a joy to share with others. Get this audiobook now to inspire yourself to live your best life!

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the estate? How do people perceive risks during the coronavirus pandemic? Kiasunomics©2 explores these issues and more in a light-hearted and easy-to-understand manner, by showing the economic ramifications of individual choices through the lens of Teng, the protagonist of this book, and his family and friends.

André Taylor is an accomplished, award-winning business leader and one of today’s dynamic voices on personal and professional success. From Wall Street to Main Street he’s led and built successful companies for decades, and advises high-potential individuals, entrepreneurs, and corporate leaders around the world. If you want a comprehensive discussion of success principles and how to apply these principles in multiple areas, you’ll enjoy this extraordinary collection.

“Emotional Intelligence for Today’s Challenges” is a guide on understanding and managing emotions to improve relationships. It covers self-awareness, self-regulation, motivation, empathy, and social skills, offering practical strategies and exercises. The book also addresses maintaining emotional intelligence in virtual interactions and its role in leadership. It’s designed to help listeners build stronger relationships and achieve personal and professional success.

This guide to business life and workplace culture delves into the multifaceted landscape of modern business, offering readers a comprehensive guide to navigating the complexities of the workplace. From ethics and leadership to innovation and career development, this book provides invaluable insights and practical strategies for achieving success in today's dynamic business environment. The guide explores key topics such as ethical decision-making, effective leadership, and the importance of work-life balance. Each chapter delves deep into critical concepts, providing actionable advice to ...

Do you know Instagram has 150 million users per month? Are you taking advantage of this free social network to market your products? Do you know Instagram has a different demographics than Facebook? Instagram has been one of the biggest social networks. If you are considering using Instagram to promote or market your business, you need to know the mindset of your followers and how to build a relationship with them, and how to get more followers.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

Psychological Warfare: Mastering the Unseen Battlefield delves into the covert tactics of influence, manipulation, and control that shape our world. From ancient strategies like Sun Tzu’s art of deception and the Trojan Horse to modern disinformation campaigns and digital propaganda, this book explores how psychological operations have been used to sway minds, undermine enemies, and control narratives across military, political, business, and personal arenas. As warfare evolves beyond physical battlegrounds, psychological tactics have become even more potent in the digital age. The rise ...