Business Insights

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

As the oil industry navigates an era of relentless automation and technological advancement, 'Crude Communication' emerges as a steadfast ally. Refining one's soft skills—the crucial interpersonal abilities such as effective communication, understanding, and cooperation, that breeds a supportive and productive work environment—has evolved into an indispensable cornerstone for oilfield workers.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

From quantum computing to VR training, and from 3D-printing to brain-computer interface, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating - and avoid falling victim to disruption? The Year in Tech, 2022 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Laine Griffey brings over 20 years of expertise in quality management, with a strong background in both operations and quality. With a career spanning diverse industries from plastics to automotive, Laine has consulted with numerous companies in developing and enhancing their quality management systems. Having worked at every level from the production line to management, and performing tasks ranging from internal audits to supplier quality assessments, Laine is a recognized authority in the field.

¿Qué tal si usted pudiera conocerse a sí mismo un poquito mejor, y con esa pequeña mejora obtuviera una gran ganancia... no sólo en su profesión, sino en su vida? ¿está dispuesto a intentarlo?

La investigación muestra que la conciencia de uno mismo —saber quiénes somos y cómo nos ven los demás— es el fundamento para un alto rendimiento, unas decisiones inteligentes, y unas relaciones personales duraderas. Solo existe un problema: la mayoría de las personas no se ven a sí mismas con tanta claridad como podrían hacerlo.

Are you tired of waiting, concerned about where things are going? Or are you simply ready to shift your life, career, or business into high gear? If so, you're ready for brilliant living. This inspirational guide will help you experience the amazing effects and reap the untold rewards of living a brilliant life. In this engaging book, author and speaker Simon T. Bailey walks you through eight core areas of life that must be evaluated in order to improve your life.

Gary Vonk is a life-long learner who has held senior positions in higher education and corporate leadership. A leader in higher education, as well as a faculty member and student mentor, Dr. Vonk has taught at the upper division university level in courses in business, management, and technology. He became a university professor in January of 2007 after a career of nearly thirty years in retailing and company turnaround management where he served as CEO, President and Senior Executive for a half dozen public and/or private companies. What’s in This Book for You? Simply put, you might read...

What every organization wants and needs is excellence. Brigadier General Bentley Nettles (BVT) offers insights and battle-tested strategies for creating excellence; for yourself, for your team, and for your company.

In "The Ultimate Guide to Start Digital Marketing," readers embark on a comprehensive journey through the dynamic and evolving world of digital and affiliate marketing. This insightful book is structured into 17 in-depth chapters, each focusing on a unique aspect of digital marketing, from the fundamentals to advanced strategies. There are also included pages after each chapter to take additional notes or plot ideas.

INTRODUCTION: YOU AND THE DYNAMIC WORLD IN 2025- THE 25 HOT AREAS OF FOCUS TO TAKE NOTE OF AS KEY INFLUENCING FACTORS IN 2025 “Where there is no vision- (foresight), the people perishes” “Not knowing the times and season and what you ought to do at the right time and place, is one the greatest bane of most a people in our world. And” Due to the double grace” that the season carries and represents spiritually, In 2025, there is going to be a dynamic relationship and interplay between individuals, groups, technology, society, and the environment as well as the spiritual realms that ...

Are you a driven executive seeking an edge in today's competitive business world? Look no further! The Executive's Edge: Key Takeaways from Leading Business Books is your all-in-one gateway to transformative leadership and organizational success. Inside this empowering compilation, we've carefully curated summaries of the most influential business books, tailored for time-constrained leaders like yourself. Discover the visionary wisdom of Eric Ries, Jim Collins, Peter Drucker, Carol S. Dweck, and other pioneering authors.

More people are becoming successful entrepreneurs than ever before, and you can too. This lively, authoritative program introduces you both to experts and to people like you who are living their dreams, in six information-packed lessons to jump-start your future.

Jack Welch’s innovative leadership strategies revived a lagging GE, transforming it into a powerhouse with a staggering $300 billion-plus market capitalization. In writing Jack Welch and the GE Way, author Robert Slater was given unprecedented access to Welch and other prominent GE insiders. What emerged is a brilliant portrait that tells you what makes Jack Welch tick. Learn how to work the Welch magic on your own company.

GROWN UP POETRY: ODES to sports, politics, life in general, family, profit, city growth, recessions. A little sarcasm, a lot of seriousness.Insight into the world we live in, suggestions on skewed views perspectives.

Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways.

In Mind Set!, John Naisbitt reveals how to develop and experience the power of 11 cognitive tools that will allow readers to understand the trends transforming their daily lives and the world around them, so they can anticipate and act on the future.

In this engaging audio program, the spiritual insights and genius of Leonardo da Vinci make for a lively dialogue between Michael J. Gelb and Deepak Chopra. The two conclude that we all have access to the intuitive, creative, and visionary responses that da Vinci did, but there is no doubt, as Chopra says, that Leonardo was "an accelerated expression of the natural evolution of consciousness".

Whether you’re a CEO, entrepreneur, businessperson, athlete, teacher, spouse, stay-at-home parent, community leader, or even if you’re still figuring out who you want to be, you’ll walk away from this audiobook feeling confident and empowered, ready to hack your life.

In Leading on the Edge, successful business speaker and consultant Rachael Robertson shares the lessons she learned as leader of a year-long expedition to the wilds of Antarctica.