Business Insights

Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide. Advertising on Facebook is so much more than just boosting a post. Don't lose out on sales from "abandoned cart" customers! Capture potential customers who visit your website but don't complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. ...

Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption?

Are you fascinated by artificial intelligence but overwhelmed by complex jargon or unsure where to start? You're not alone—and this guide is here to help. Whether you're exploring AI to boost your career, optimize your business, or simply stay ahead of the curve, Launch into AI Mastery offers a beginner-friendly roadmap designed for adults with busy schedules and no technical background.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Today, small and medium businesses are faced with daunting challenges: *Increasing global competition *An unprecedented array of media and technologies *New and evolving buyer expectations *Demand for real-time and relevant brand engagement To succeed in today's environment, effective strategies are needed. This book is for start-ups and established companies who want to grow their business. *Create winning approaches to the market *Avoid common pitfalls, saving time and money *Eliminate waste on unproductive approaches and tactics *Accelerate revenue growth and success Marketing For ...

Leading with Strategic Thinking reveals what effective leaders do differently. Eschewing the one-size-fits-all leadership model, this helpful guide outlines four general leadership types and demonstrates how each type achieves success - whether through personal vision, structured process, collaboration, or empowering others. The authors identify the actions and skills that distinguish strategic leadership, drawn from interviews and focus groups with over 300 leaders from around the world.

Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from considering domestic suppliers to exploring new technologies. In Supply Chain: The Insights You Need from Harvard Business Review, articles by experts and researchers will help you understand the risks and identify solutions to these disruptions so that you can ensure a more resilient supply chain—without sacrificing competitive advantage.

Do you have a passion for building and an entrepreneurial spirit? Have you ever considered starting your own concrete business but don't know where to begin? Look no further than The Sweaty Startup Guide to Starting Your Own Concrete Business, the ultimate guide to turning your dreams into reality. This comprehensive eBook walks you through every step of the process, from understanding the concrete industry to developing a customer-focused approach. Chapter by chapter, you'll gain valuable knowledge and practical strategies for building a successful and profitable business in this growing ...

"The Science of Chocolate: Building an Ethical and Passionate Brand" is a groundbreaking book by The Insight Job Executive Coaching. With a deep understanding of the chocolate industry, this book offers a unique blend of scientific knowledge and ethical practices to entrepreneurs and leaders looking to establish their own chocolate brand. Through their 12-week program, The Insight Job empowers start-up entrepreneurs to define their passion and purpose, while guiding them in building a brand that aligns with their values. Whether you are a chocolate enthusiast or an aspiring business owner, ...

"The Small Business Playbook" - A Guide for Entrepreneurs Ready to Score Big in Business! Are you ready to transform your small business dreams into reality? Your path to success is about to be revealed with "The Small Business Playbook" – the ultimate guidebook to navigate the thrilling world of entrepreneurship. Every chapter serves as your personal coach, shedding light on essential strategies and practical insights. Imagine having a blueprint that helps you carve out a niche that’s not just unique, but also profitable. This guide takes you on a journey starting with the cornerstone ...

With 700 life-changing affirmations, written for Humanity, this book will help you manifest the changes you want to see in your life. So if you're battling with a lack of self-confidence, or you're striving to become financially free, these daily affirmations will help get you there.

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

Treating People Not Patients, Dr. Michael Sonick provides an invaluable look into the principles that have allowed him to create a state-of-the-art patient centric practice. His back and front stage processes are not only applicable to the practice of dentistry, but to any business that serves people. His insights will empower you to grow your practice or business by changing how you view the people you serve and your role as a professional.

Do motivation and "how-to's" really work? Almost never! Why? There is something missing. In his newest results-getting book, If How To's Were Enough We Would All Be Skinny, Rich & Happy, Brian Klemmer explores what is missing and the real reason why most people do not succeed. The secret is found in seven paradigms that will change the course of your life. They are the basis of Klemmer & Associates' hugely popular series of experiential leadership seminars.

Chris Heller, a nationally recognized leader in real estate, joins bestselling author Greg Reid to share profound principles and practices for creating unparalleled success in sales, leadership, and relationships. In this engaging parable, you’ll meet Nick, a young sales professional who approaches John, a retiring CEO, and asks for his secret to success. Expecting to receive a single game-changing nugget of wisdom, John instead becomes Nick’s mentor. Over the course of several years, he shares his profound business and success principles with the young salesman.

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.

Few people have had such an impact on the political and business world as Donald J. Trump. But beyond the presidency, his entire family has an incredible and intriguing story to tell. Now, inside this biography, you’ll discover the incredible life and achievements of the Trump family. From their arrival to America and the businesses they founded, to Donald J. Trump’s successful ascent to the White House and his long-standing career beforehand. Few people have had such an impact on America and the world - even long before his presidential bid - than Trump.

IoT, Big Data Analytics, and Cloud Computing are three distinct technology domains with overlapping use cases. Each technology has its own merits; however, the combination of three creates a synergy and the golden opportunity for businesses to reap the exponential benefits. This combination can create technological magic for innovation when adequately architected, designed, implemented, and operated. Integrating Big Data and Analytics with IoT and Cloud architectures provide substantial business benefits. It is like a perfect match. IoT collects real-time data. Big Data Analytics optimises ...

From the brilliant and innovative head of Google's people operations, the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed. Google receives more than 1,500,000 unique applications for jobs every year. This book shows you why. How to learn from your best employees - and your worst. Why you should hire only people who are smarter than you are.

Osho nos muestra el camino para encontrar y mantener la felicidad.