Business Insights

We know that our minds are capable of great things because, every now and then, they come out with a brilliant idea or two. However, our minds are also unpredictable, spending large stretches of time idling or distracting themselves. This is a book about how to optimize these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfill our potential and achieve the contentment we deserve.

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

You have spent some time learning all the skills it takes to be a good cop, deputy, agent, or civilian member of a law enforcement agency. You have proven yourself on the front lines. You relied on tools such as protective instruments, defensive tactics, handcuffs, firearms, and your experience. In short, you've been a superhero. To successfully transition from superhero to supervisor requires a new set of tools and skills: soft skills.

The Ford name is everywhere, even in places where you don’t see it. It is ingrained in the American way of life. From the way we make our food to the way we think about cars, it all came from the mind of this Irishman from Michigan. Henry Ford was a titan’s titan. In monetary terms, he was richer than the richest man alive today. Yet, he was the gentlest of souls and had the brightest of minds. This book covers his life from when his family immigrated to Michigan until his last breath.

Unstoppable is the ultimate immigrant story and an epic David-and-Goliath adventure. While American teens were socializing in ice cream parlors, Siggi was suffering beatings by Nazi hoodlums for being a Jew and was soon deported along with his family to the darkest place the world has ever known: Auschwitz. Siggi used his wits to stay alive, pretending to have trade skills the Nazis could exploit to run the camp. After two death marches and near starvation, he was liberated from camp Mauthausen and went to work for the US Army hunting Nazis.

Cornelius Vanderbilt I had no illusions about his life. He didn’t start out with grand plans and ungodly greed. He merely stepped in this world one foot at a time, one boat at a time, one market at a time - one day at a time. He worked 16 hours a day, seven days a week. He worked hard and played hard. When all was said and done, though, he was a simple man who pushed the world of transportation to be all it could be - to be what it is today. Vanderbilt was a man of steel, and we can learn incredible things from him.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.

Case history about the sale of a firm and the transitions that come next.

Do you want to make the most of your life? Zig Ziglar, one of today’s most respected motivational speakers and authors, sincerely hopes and believes that you do. In this audio book, you will find a selection of Zig’s favorite Scriptures, an insightful message, thoughtful questions to lead you to a deeper application of the message, and an inspirational quote to motivate you each day of the year.

Your business success depends on your emotional intelligence. This is a skill you can't afford not to invest your time in. Start your journey now! Businesses are run by humans… and in order for them to reach their full potential, emotional intelligence must be at the core of operations. Gone are the days when IQ was a marker of entrepreneurial success. Today, the greatest leaders are those with high EI. The good news is that emotional intelligence is a skill – and that means that you can sharpen it until it’s a shining arrow aimed at meeting all your targets.

Experience a quantum leap in your personal mindset and career toolset through 30 transformative insights from our world’s greatest minds. Mining the best and brightest revelations from FranklinCovey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them. Whether you are challenged, affirmed, informed, or inspired—Master Mentors guarantees you will experience a transformative shift in your personal mindset, life skillset, and career toolset.

Jack Welch’s innovative leadership strategies revived a lagging GE, transforming it into a powerhouse with a staggering $300 billion-plus market capitalization. In writing Jack Welch and the GE Way, author Robert Slater was given unprecedented access to Welch and other prominent GE insiders. What emerged is a brilliant portrait that tells you what makes Jack Welch tick. Learn how to work the Welch magic on your own company.

Hybrid work is here to stay - but what will it look like at your company? Organizations that mandate rigid, pre-pandemic policies of five days a week at the traditional, co-located office may risk a mass exodus of talent. But designing a hybrid office that furthers your business goals while staying true to your culture will require experimentation and rigorous planning.

"The Small Business Playbook" - A Guide for Entrepreneurs Ready to Score Big in Business! Are you ready to transform your small business dreams into reality? Your path to success is about to be revealed with "The Small Business Playbook" – the ultimate guidebook to navigate the thrilling world of entrepreneurship. Every chapter serves as your personal coach, shedding light on essential strategies and practical insights. Imagine having a blueprint that helps you carve out a niche that’s not just unique, but also profitable. This guide takes you on a journey starting with the cornerstone ...

Do motivation and "how-to's" really work? Almost never! Why? There is something missing. In his newest results-getting book, If How To's Were Enough We Would All Be Skinny, Rich & Happy, Brian Klemmer explores what is missing and the real reason why most people do not succeed. The secret is found in seven paradigms that will change the course of your life. They are the basis of Klemmer & Associates' hugely popular series of experiential leadership seminars.

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.

INSIGHTS grants you access to some of Yale's leading entrepreneurs and the key learnings they've collected on their own entrepreneurial journeys. From founders of Fortune 500 companies such as FedEx, to the next generation of entrepreneurs like Thiel Fellows, to early investors in Apple, Cisco, Facebook, and other billion dollar startups, INSIGHTS is a collection of the best advice offered by a diverse group of leaders and innovators.

Insights & Distinctions takes us on a wonderful journey to the heart of the matter of our lives, to what matters most. It points out what's possible if we step outside of what we know, and recognize and embrace our capacity to bring forth an entirely new possibility for living - not because it is better, but simply because that is what human beings can do. Landmark Forum leaders Nancy Zapolski and Joe DiMaggio push boundaries and bring forth what's possible in being human in this book of essays.

In conversation with social entrepreneur Badr Jafar, philanthropic leaders including Bill Gates, Baroness Valerie Amos, Kristalina Georgieva, David Miliband, Razan Al Mubarak and many more discuss their hopes and priorities for the world of today and tomorrow. Their insights shed new light on the increasingly important role that strategic philanthropy is playing in helping to address some of the world’s greatest challenges.