Business Insights

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Adéntrese en el intrincado funcionamiento del comportamiento organizativo y descubra las claves para optimizar los procesos empresariales. Esta completa guía ofrece una exploración en profundidad de las dinámicas que impulsan el éxito organizativo, desde la comprensión de los comportamientos individuales hasta la navegación por complejas dinámicas de grupo. Explore las últimas investigaciones y conocimientos prácticos sobre temas como los estilos de liderazgo, las estrategias de comunicación, los procesos de toma de decisiones y la cultura organizativa. Obtenga valiosas ...

Case history about the sale of a firm and the transitions that come next.

Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the estate? How do people perceive risks during the coronavirus pandemic? Kiasunomics©2 explores these issues and more in a light-hearted and easy-to-understand manner, by showing the economic ramifications of individual choices through the lens of Teng, the protagonist of this book, and his family and friends.

It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.

This audiobook takes you into the life of Steve Jobs more than just the events that happened in his life - but the workings of his mind as he handled those events and how me constantly moved forward with singular purpose and discipline of thought.

In this timely book, Dr. William Saleebey draws on over 35 years of networking experience as a participant, leader, and administrator in numerous networking groups. He provides a clear and concise blueprint for achieving success in the virtual world of business networking.

In today's rapidly evolving business landscape, harnessing the true power of Artificial Intelligence has become essential for staying competitive and making informed decisions. This comprehensive guide, tailored for beginners, empowers you to unlock AI's immense potential to revolutionize your business.

There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.

In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers’ behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.

Whatever changes you are looking to make, knowing and living your Purpose will bring you to a new level of dynamic effectiveness. As well as growing your abilities, it will also take your self-confidence to a new level. Full of stories, exercises, and anecdotes, this highly engaging series takes you to a point of clarity and deep insight, and will put a smile on your face.

50 Things to know When Becoming Successful, by Merylee Sevilla, offers an approach to uncovering and demystifying the life lessons and expectations we have grown up believing will set us on our path to greatness and success.

Everything in nature evolves by trial and error. We cannot avoid this fundamental method of natural evolution, but our human advantage is that we can think about and learn from the errors before trying again. Trial, Error, and Success helps boost that advantage with 10 insights into realistic knowledge, thinking, and emotional intelligence. The authors use real-life examples to show how successful thinking avoids overgeneralization traps - the key trick is to focus on the differences between a new circumstance and existing knowledge.

Built for the boardroom. Proven in the classroom. Trusted by Fortune 50 leaders and top educators for over a decade. Now available to everyone — in print, ebook, and audio — for a fraction of the cost. Redefine leadership. Reimagine resilience. Rise above the IQ vs. EQ debate. The Resilient Leader: Embracing Resilience for Success offers a bold new approach to leadership in today’s complex world. Acclaimed leadership expert William R. Stanek takes you beyond the outdated IQ vs. EQ paradigm and introduces the power of holistic intelligence — a dynamic fusion of emotional, creative, ...

In this book I share, from my heart, my most inspiring and emotional experiences - good and bad, successful and unsuccessful. At the end of each story, I share the insights and lessons I have learned from each experience. As a father, I decided to write this book for my sons. It is to act as a "life manual" to give them guidance long after I am gone and to pass these lessons on the future generations.

“Emotional Intelligence for Today’s Challenges” is a guide on understanding and managing emotions to improve relationships. It covers self-awareness, self-regulation, motivation, empathy, and social skills, offering practical strategies and exercises. The book also addresses maintaining emotional intelligence in virtual interactions and its role in leadership. It’s designed to help listeners build stronger relationships and achieve personal and professional success.

Truth is men and women with a reflective, more inward style have hidden strengths that are often lost in our noisy world. Beth Buelow is on a mission to change that. Known around the globe as "the introvert entrepreneur", Beth is an author, a speaker, and a professional coach dedicated to helping introverts understand and embrace their unique gifts. In this book she weaves personal stories with wit and wisdom to explore the unique energy that comes along with introversion.

Delve into the intricate workings of organizational behavior and unlock the keys to optimizing business processes. This comprehensive guide offers a deep exploration of the dynamics that drive organizational success, from understanding individual behaviors to navigating complex group dynamics. Explore the latest research and practical insights into topics such as leadership styles, communication strategies, decision-making processes, and organizational culture. Gain valuable perspectives on how to foster collaboration, improve productivity, and cultivate a positive work environment within ...

In Secrets of Fail: Stories, Insights, and Lessons from the Hidden Failures of Entrepreneurs, Matt delves into the uncharted terrains of entrepreneurship—not just the glitz of IPOs, funding rounds, and high-valued startups, but the gritty reality that precedes these celebrated moments. The book showcases a series of intimate interviews with entrepreneurs and CEOs whose collective business revenues exceed $10 billion and who courageously recount their paths full of pitfalls, detours, and heartbreaking disappointments.

How, in challenging times, can corporate leaders protect profits and keep their plans for growth on track, while protecting the synergy between business and people-valuing goals? Corporate leaders need an edge - not just to survive, but to triumph over issues and come out on top, especially when staff resilience and engagement are being tested. In recent years psychology has spectacularly transformed our ability to improve business and personal resilience, individual performance, and corporate results.