Business Insights

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...

Are you ready to transform the construction industry? Whether you're in Ownership, Middle Management, Supervision, Project Management or an aspiring leader, Rebuild Construction is your essential guide to driving meaningful change within the industry at a time that we need it the most.

A new breed of monopolies is threatening your business. Tech megafirms from around the world are encroaching on your industry's space, rewriting the rules, and scooping up talent - and your customers. What should you and your company be doing right now to counter these challenges? Monopolies and Tech Giants: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking on corporate inequality, help you understand what it will mean for your organization, and inspire your company to succeed in the winner-take-all economy.

When the stakes are high and you really want the job, advice from an expert is essential. In this straightforward and practical guide, executive search expert and author of the acclaimed book The 20-Minute Networking Meeting Marcia Ballinger spells out exactly what it takes to win your executive interview and get the job offer.

In today's fast-paced world, data is everywhere—but only actionable insights can drive real success. The Insight-Driven Leader offers a practical guide to transforming raw data into powerful workforce insights that solve critical business challenges. Through clear frameworks, compelling case studies, and proven strategies, Jenny Dearborn and Kelly Rider reveal how high-performing organizations combine business and workforce data to innovate, engage employees, delight customers, and exceed financial goals.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

The Digital Transformation Playbook: Strategies for Modernizing Your Business" is a comprehensive guide that explores the strategies and frameworks essential for navigating the complex landscape of digital transformation. In today's rapidly evolving business environment, organizations must embrace digital technologies and innovative practices to remain competitive and meet the ever-changing needs of their customers. This playbook serves as a roadmap, providing practical insights and actionable strategies to help organizations successfully embark on their digital transformation journey. It ...

More people are becoming successful entrepreneurs than ever before, and you can too. This lively, authoritative program introduces you both to experts and to people like you who are living their dreams, in six information-packed lessons to jump-start your future.

Unfiltered True Short Stories from the Modern Business Are you tired of wading through corporate self-help books filled with recycled advice and worn-out clichés? Cubicles, Coffee, and Corporate Candy shatters the mold, delivering an unapologetically raw look into the real stories that define today's corporate world.Step Behind the Cubicle Curtain Author Mohamad Chahine compiles a riveting collection of 90 authentic short stories, each one a window into the unfiltered realities of modern business life. These aren't hypothetical scenarios or overblown success tales—they're genuine ...

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

Are you a driven executive seeking an edge in today's competitive business world? Look no further! The Executive's Edge: Key Takeaways from Leading Business Books is your all-in-one gateway to transformative leadership and organizational success. Inside this empowering compilation, we've carefully curated summaries of the most influential business books, tailored for time-constrained leaders like yourself. Discover the visionary wisdom of Eric Ries, Jim Collins, Peter Drucker, Carol S. Dweck, and other pioneering authors.

Gary Vonk is a life-long learner who has held senior positions in higher education and corporate leadership. A leader in higher education, as well as a faculty member and student mentor, Dr. Vonk has taught at the upper division university level in courses in business, management, and technology. He became a university professor in January of 2007 after a career of nearly thirty years in retailing and company turnaround management where he served as CEO, President and Senior Executive for a half dozen public and/or private companies. What’s in This Book for You? Simply put, you might read...

Real Insights is a definitive guide to becoming a successful real estate agent. Reality TV has misled viewers into believing a career in real estate is a fast track to millionaire status. But the truth is that real estate is a cut-throat industry. In this comprehensive guide to launching and nurturing a successful real estate career, John Graff carefully walks listeners through the challenges and opportunities new agents face. Real Insights is your guide to avoiding common mistakes so you can be one of the 20 percent of agents who succeed.

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

From quantum computing to VR training, and from 3D-printing to brain-computer interface, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating - and avoid falling victim to disruption? The Year in Tech, 2022 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Do you want to transition smoothly from an individual contributor to a respected leader? Feeling overwhelmed by new responsibilities or self-doubt? You're not alone. Many aspiring leaders face these challenges, but with the right strategies, you can gain confidence, lead effectively, and inspire your team—no matter the industry.

It has been repeatedly said and I quote; “It is total madness for a man to do and continue to follow one pattern or method of doing things and still expects difference results or outcomes”.And also, “the most constant thing in the world is change”.As defined by the oxford advanced learners’ dictionary, change is a state of becoming different. It is to stop having one state, position or direction and start having another.Still the dictionary went further and defined change as, to replace one thing, person, service etc. with something new or different.A state of change can only ...

In "The Ultimate Guide to Start Digital Marketing," readers embark on a comprehensive journey through the dynamic and evolving world of digital and affiliate marketing. This insightful book is structured into 17 in-depth chapters, each focusing on a unique aspect of digital marketing, from the fundamentals to advanced strategies. There are also included pages after each chapter to take additional notes or plot ideas.

A practical, entertaining handbook for people who never expected to be bosses. Plenty of managers never asked, expected, or trained to be put in charge of other people. But when it happens, these accidental bosses often find that learning to manage is like learning to swim by being dropped into the deep end of the pool. Hank Gilman knows what that's like. As a top editor for Fortune, Newsweek, and the Boston Globe, he has helped nurture some outstanding talent.