Business Insights

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials to both financial success and to the designation as one of America's most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager. Rich in stories and practical examples, it's a must-listen for those seeking a timeless and proven management manual.

From quantum computing to VR training, and from 3D-printing to brain-computer interface, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating - and avoid falling victim to disruption? The Year in Tech, 2022 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Gameplays are a crucial component of Wardley Mapping that elevate it from a purely analytical tool to a dynamic framework for strategic action. Understanding and effectively utilising gameplays can significantly enhance an organisation's ability to navigate complex business environments and gain competitive advantage. In Wardley Mapping, gameplays are context-specific patterns of strategic action that organisations can employ to influence their competitive landscape. These plays are not universal solutions but rather tactical approaches that can be applied based on the specific context ...

Do you want to transition smoothly from an individual contributor to a respected leader? Feeling overwhelmed by new responsibilities or self-doubt? You're not alone. Many aspiring leaders face these challenges, but with the right strategies, you can gain confidence, lead effectively, and inspire your team—no matter the industry.

Adéntrese en el intrincado funcionamiento del comportamiento organizativo y descubra las claves para optimizar los procesos empresariales. Esta completa guía ofrece una exploración en profundidad de las dinámicas que impulsan el éxito organizativo, desde la comprensión de los comportamientos individuales hasta la navegación por complejas dinámicas de grupo. Explore las últimas investigaciones y conocimientos prácticos sobre temas como los estilos de liderazgo, las estrategias de comunicación, los procesos de toma de decisiones y la cultura organizativa. Obtenga valiosas ...

Delve into the intricate workings of organizational behavior and unlock the keys to optimizing business processes. This comprehensive guide offers a deep exploration of the dynamics that drive organizational success, from understanding individual behaviors to navigating complex group dynamics. Explore the latest research and practical insights into topics such as leadership styles, communication strategies, decision-making processes, and organizational culture. Gain valuable perspectives on how to foster collaboration, improve productivity, and cultivate a positive work environment within ...

Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways.

Your mental model is not rigid. At any point in life, you possess the ability to change your perspective. Have you found that success does not erase insecurity and self-doubt? Do you know what it feels like to long for a different life? Sleeping Giants provides practical insights into how ordinary people can choose to build lives that matter.

Welcome to the world of data analytics, where its power transforms businesses and informs decision-making. In an age of unprecedented data availability, organizations that successfully harness and analyze it hold an unparalleled competitive advantage; Data Analytics Unleashed: Empowering Businesses with Insights and Innovation will serve as your guide in unleashing its full potential and using it to drive success.

When people think of Richard Branson, most would likely think of the Virgin group or think of Virgin Airlines. This book will inform you that, without a doubt, the man and the brand are totally unlike each other, and that the man behind the brand is really a highly empathic person. Discover more about the man behind the brand....

This book is an invaluable resource for anyone looking to deepen their connection with their local economy, find unique and high-quality products and services, and contribute to the sustainability and growth of their neighborhood and beyond. Listeners will find a curated collection of practical advice, from leveraging local directories and social media platforms to engaging with community events and networking opportunities.

Everything in nature evolves by trial and error. We cannot avoid this fundamental method of natural evolution, but our human advantage is that we can think about and learn from the errors before trying again. Trial, Error, and Success helps boost that advantage with 10 insights into realistic knowledge, thinking, and emotional intelligence. The authors use real-life examples to show how successful thinking avoids overgeneralization traps - the key trick is to focus on the differences between a new circumstance and existing knowledge.

Imagine contributing to one of the most pressing challenges of our time: fostering inclusive, equitable, and diverse environments. Voices Unheard equips you with tools to make a real difference in every part of your life. For leaders, allies, and advocates, this guide offers actionable steps to turn intentions into impactful actions.

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

One of the most successful entrepreneurs in the automotive world, Robert “Bob” McKee writes about his incredible journey in What a Ride: From Boardwalk to Boardroom–A Hustler’s Insights into Business and Life.

Leadership can be a rewarding but sometimes isolating experience. All leaders need input and wisdom. Whether you are a business owner, commercial leader, or aspire to be one, this audiobook is for you. The author of most of the Proverbs, King Solomon is considered the wisest man who ever lived; he certainly was one of the wealthiest. His name is synonymous with wisdom.

For anyone who enjoys spending time in the great outdoors: hikers, mountain climbers, snowboarders, kayakers, campers, beach-lovers, tree-huggers, and more! Stories of adventure are complemented by tales of introspection and quiet moments that focus on the exhilaration of bonds created outdoors and the beauty of natural landscapes.

With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?

This audiobook takes you into the life of Steve Jobs more than just the events that happened in his life - but the workings of his mind as he handled those events and how me constantly moved forward with singular purpose and discipline of thought.