Business Innovation

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.

How effective is your innovation system? How many leaders in your organization are delighted by the innovations they see coming from their teams? How many customers compliment you on the innovative products and services they receive from your organization? How many employees are inspired by the creative work they are doing, and their personal development as a result of your innovation system? How many people talk about your organization as having a culture of innovation? Organization’s often fail to achieve real results from their innovation systems even though they have: Set up an ...

In the ground-breaking Innovation Thinking Methods, entrepreneur and tech CEO Osama A. Hashmi introduces the discipline of "innovation-thinking," based on the methods and techniques he's applied over the past 15 years to build strong innovation cultures in his award-winning tech companies, and to help entrepreneurs and enterprise companies refocus their thinking back towards ambitious goals and more meaningful pursuits.

Much in the same vein as Delivering Happiness, Looptail combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.

Tech insider Inbal Arieli goes against the common belief that Israel’s outstanding economic accomplishments are the byproduct of its technologically advanced military or the result of long-standing Jewish traditions of study and questioning. Rather, Arieli gives credit to the unique way Israelis are raised in a culture that supports creative thinking and risk taking. Growing up within a tribal-like community, Israelis experience childhoods purposely shaped by challenges and risks - in a culture that encourages and rewards chutzpah.

Organizational Creativity is a potent competitive advantage in any organization, but many a times not given its due importance. The journey towards becoming an innovative organization starts by sparking the creativity of the employees. Generating new ideas or overcoming challenges in an organization is easily aided using the concept of radiant and visual thinking via Mind Maps. This is a quick read e-book to bring CEO’s, HR heads, Managers and all interested to speed on the basics of Mind Mapping and how it can be applied in a variety of situations inside any organization.

When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.

Otro gran librito repleto de sabiduría e instrucciónpara añadir a la exitosa serie Maxwell 101. John C. Maxwell cree que "trabajar en equipo seencuentra en el corazón de los grandes logros". La pregunta no es si los equipos tienen valor. La pregunta es si nosotros reconocemos ese hecho y nosconvertimos en mejores trabajadores en equipo.

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results. But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.

Paul Falcone, author of 101 Sample Write Ups for Documenting Employee Performance Problems and renowned HR and leadership expert, breaks down the best practices for progressive employee discipline and structured terminations into easy-to-understand steps that will help you avoid common legal and ethical pitfalls.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

Inclusion is more than a moral obligation; it's a competitive advantage. Inclusive leadership expert Melissa Majors is an innovator and optimizer of inclusion, leadership, and education strategies. In The 7 Simple Habits of Inclusive Leaders, she reveals how great leaders enjoy superior team performance and drive much higher profitability by incorporating inclusive practices. Through storytelling, research, and personal experiences, she offers a common-sense yet compelling and actionable approach to inclusion.

Rising to the challenges of corporate culture and leadership can feel like an impossible challenge, especially when you're striving to align your team with the company’s core values. Guess what? Creating a thriving, motivated, and resilient organization that aligns fully with your corporate vision is entirely achievable. This book is your roadmap for realizing that vision. Drawing from years of hands-on experience, the author shares insights and strategies as someone who has been in your position and understands exactly what it takes to transform your organization.

*Cake on Tuesday* unveils the intentional and unintentional aspects of Elizabeth Bieniek's entrepreneurial journey. From building a dream team within big tech to discovering her superpower of leading in ambiguity, she imparts insights into human dynamics, team synergy, and the significance of cultural care. The book distills leadership, innovation, and personal growth lessons, offering a narrative beyond technology to reveal the heart and stories behind groundbreaking advancements.

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.

Michael Colburn is an inventor. He wasn't always, but he made himself into one and realized a powerful truth: Inventing is a skill anyone can master. Over the last four decades, he has created inventions and built businesses and partnerships worth millions of dollars based on his inventions. Invent, Innovate, and Prosper is a practical handbook for inventing based on Michael's decades of work as a successful inventor. He shares his step-by-step system for launching profitable inventions, along with the surprising real-life lessons that helped him thrive.

In a world where 72% of companies lack an AI policy and most prioritize shiny implementations over the less glamorous essentials of readiness and governance, The Curious Case of ChatterBotGPT couldn’t be more timely, or more entertaining. This compelling business parable dives headfirst into the chaos, challenges, and opportunities of AI in the workplace, offering a cautionary tale wrapped in wit and intrigue. Acme Inc., a mid-sized tech company with big ambitions, finds itself at the center of an AI-fueled storm when Thaddeus Blandly, an eager but misguided employee, uploads proprietary ...

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization. You’ll learn how to implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing. Gather Understand Decide and Automate Execute Test and Learn Roger Bryan spent three years working with hundreds of businesses on their “Modern Marketing Strategies” and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts...

Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement.