Business Innovation

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

Are you ready to be part of the greatest industrial transformation of our era? The Greendustrial Revolution is a call to action, inviting us to redefine how we use, design, consume, and revalue the planet’s resources. This book invites you to be a protagonist in that change, blending sustainability strategies with a practical and realistic vision for the future. You’ll explore how circular economy, eco-design, efficient resource management —and even artificial intelligence— show us that every decision matters. Learn how to implement changes that benefit the environment and ...

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

A Guide to Navigating the Creative Landscape with AI Imagine a future where your artistic muse is a digital whiz, a partner in creative crime-fighting. That's the world this book explores! We delve into the exciting possibilities of AI, not as a replacement for human creativity but as a supercharged sidekick. Think email-assassinating AI freeing you to focus on crafting masterpieces or AI composers crafting music that adapts to the mood of the audience. We explore the potential pitfalls, like AI perpetuating hidden biases, and how to navigate the ethical landscape responsibly. But most ...

Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland-armed with insights from some of today's top minds in business, tech, and social justice-offer a pragmatic, people-centered approach to change.

In a world where 72% of companies lack an AI policy and most prioritize shiny implementations over the less glamorous essentials of readiness and governance, The Curious Case of ChatterBotGPT couldn’t be more timely, or more entertaining. This compelling business parable dives headfirst into the chaos, challenges, and opportunities of AI in the workplace, offering a cautionary tale wrapped in wit and intrigue. Acme Inc., a mid-sized tech company with big ambitions, finds itself at the center of an AI-fueled storm when Thaddeus Blandly, an eager but misguided employee, uploads proprietary ...

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

Forget about building a business - businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship - and a new manifesto for business.

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

This book invites readers to reimagine what is possible for small businesses in a rapidly changing world. It begins by challenging entrepreneurs to dream bigger than ever before, laying the groundwork for bold ambition. The book then reveals how profits can grow as costs shrink, showing practical strategies for financial health. Readers learn why cash flow is the business’s lifeline and how to manage it for stability and growth. The focus shifts to customers, emphasizing that exceptional service is the secret to lasting loyalty. Next, the power of brand storytelling is explored, ...

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization. You’ll learn how to implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing. Gather Understand Decide and Automate Execute Test and Learn Roger Bryan spent three years working with hundreds of businesses on their “Modern Marketing Strategies” and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts...

Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation.

Over the last 5 years, we have seen the rise of Responsive Nonprofits who committed to drive innovation in the charitable sector. A new breed of growth-oriented nonprofit leaders are beginning to emerge. These innovative leaders are using new tactics and technology to drive exponential impact across their fundraising, marketing, program, and operations teams. Through hours of conversations with hundreds of the leading innovators in philanthropy, we’ve discovered 9 key practices that responsive nonprofits adopt in order to transform their operations.

In Quick and Nimble, Adam Bryant draws on interviews with more than 200 CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom.

In Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change.

Leadership and Innovation: Navigating Business Success" is a comprehensive guide designed for entrepreneurs, business owners, and aspiring leaders seeking to forge a path to success in the competitive world of business. This ebook delves into the core principles of effective leadership and the critical role of innovation in driving business growth and sustainability. Through insightful chapters, practical strategies, and inspiring case studies, readers will learn how to cultivate a visionary leadership style, foster an innovation-driven culture, and implement actionable plans to achieve ...

In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting hands-on guide to using the principles of Momentum Thinking to get you—and your organization—unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker.

A Bridge Not Too Far: Where Creativity Meets Innovation by Deepak Ohri is a must-listen and inspirational book for anyone seeking to harness the power of innovation and creativity to succeed in the business world. Ohri, founder and CEO of lebua Hotels and Resorts, shares his inspiring journey from humble beginnings to becoming a renowned award-winning entrepreneur in the luxury hospitality industry with a focus on management and leadership.

All humans have an innate drive to make great things. In The Innovation Mindset, Jennifer Kenny shows you exactly how to implement practices that will drive greater innovation, differentiate your products and solutions through better innovation, and maximize the innovation capacity of your team.

En estos días, es fácil centrarse en lo negativo. La propagación del COVID-19 está teniendo un efecto devastador en las economías de los países y la salud de sus ciudadanos. El aspecto novedoso de esta pandemia involucra varias incógnitas y es probable que tenga un impacto persistente durante los próximos años. Sin embargo, a pesar del clima actual, me consuela un poco que la historia de las pandemias y crisis pasadas sugiera un eventual plan de recuperación para el mundo.