Business Innovation

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

"ChatGPT - For Real Estate Agents: Transform Your Business with AI Integration" is a groundbreaking resource designed to empower real estate agents in the era of artificial intelligence. Chapter One dives into the practical application of ChatGPT in various areas of real estate, including lead generation, contract preparation, and market analysis. It highlights how AI can enhance personalized communication and create a more efficient, customer-focused business model. Chapter Two showcases innovative strategies for integrating AI into existing real estate operations. It provides valuable ...

Unlock the Power of AI: Master Strategy, Innovation, & Growth in the Digital Age Are you prepared to thrive in the AI revolution? In a world where artificial intelligence is transforming business, leadership, education, and problem-solving, success depends on your ability to adapt, innovate, and lead strategically. The AI-Driven Mindset is your step-by-step guide to leveraging AI for business growth, career success, and leadership excellence. Learn how to think strategically, make data-driven decisions, and apply AI-driven problem-solving techniques to stay ahead in a rapidly evolving world...

We stand at an inflection point where technology can be leveraged to unleash human potential, or it can pit humans against machines. Heather McGowan and Chris Shipley have dedicated the last five years to understanding how technical, business, and cultural shifts have brought us to this place in order to construct this comprehensive and approachable guide to the future of work.

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Advanced Business for Innovation: Stimulate Competitor Innovation and Copying is different from many other innovation books in primarily paying attention to what a company can do to shape an industry to be more innovative, to make customers more effective, and to stimulate increased and faster innovation and copying by competitors, rather than on just what innovation an organization should do. A paraphrase of Jesus’ words in Matthew 5:14-15 (NKJV) captures this book’s perspective very well: If you set a good example in innovating, that example will become the way those in your industry ...

The world's innovation economy is broken. If you have an idea, depending on who you are or where you live, you might never get a shot. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. The determining factor? Potential profit. In The Innovation Blind Spot, venture capitalist Ross Baird demonstrates how to fix the problem by helping us find better ideas, looking at people, places, and industries often overlooked.

Unlock the Power of AI—Without Learning to Code Artificial Intelligence is reshaping every industry—from retail to finance, manufacturing to healthcare. But while the technology evolves rapidly, many business leaders remain unsure how to harness it strategically. AI for Business Leaders bridges the gap between opportunity and execution—empowering you to lead AI initiatives with clarity, confidence, and purpose. Whether you're a CEO, VP, manager, or entrepreneur, this practical guide demystifies AI concepts and focuses on what truly matters: delivering business value. You’ll learn ...

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Here in this book are the strategies and principles for business start to grow and be managed effectively for impacts and profiting. One thing is sure, you cannot read and apply this book and remain, idle or fail in business. Outlined below are the strategies to generating start-up ideas, resources mobilization, funds raising and management principles for succcess and breakthrough that you could hardly find anywhere else. I simply call this book A-Z expo on business breakthrough, break even and breaking forth. Congratulations and welcome to the school of business start-up 101.

Ever wondered where big breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.

Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.

Almost 20 years ago, Clayton Christensen popularized the term disruption in his book The Innovator's Dilemma, describing it as a set of risks that established firms face. Since then, few have closely examined his account. Joshua Gans does so in this book. He looks at companies that have proven resilient and those that have fallen and explains why some companies have successfully managed disruption while others have not.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality - called "innovation capital" - is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).