Business Innovation

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

Leading in a Non-Linear World leads listeners through a groundbreaking set of science-based strategies to help them face rising demand, uncertainty and change posed by disruptive technologies and seismic shifts in globalization. The book shows how our mindset, more than our knowledge and expertise, has the potential to be our greatest asset in facing the future. Jean Gomes reviews the latest brain research revealing that our mindset is the interplay of feeling, thinking, and seeing, and how we can build it to significantly increase our wellbeing and performance.

All humans have an innate drive to make great things. In The Innovation Mindset, Jennifer Kenny shows you exactly how to implement practices that will drive greater innovation, differentiate your products and solutions through better innovation, and maximize the innovation capacity of your team.

After decades covering war and disaster, best-selling author and acclaimed satirist P. J. O'Rourke takes on his scariest subjects yet: business, investment, finance, and the political chicanery behind them. Want to get rich overnight for free in three easy steps with no risk? Then don't buy this audiobook. This is P. J. at his finest, an audiobook not to be missed.

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.

INNOVATION MINDSET is designed for entrepreneurs, business owners, executives, leaders and cultures to be inspired and enabled to navigate change. It includes a series of action steps to simplify transformation. It will also have a positive impact on your personal life. ”The book includes interviews with thought leaders from different industries: Tim Sanders, New York Times Best-selling author and former Yahoo executive. Jordan Adler, Best-selling author and MLM Millionaire. Randy Sutton, former police detective and TV News contributor. Dennis Bonilla, Executive Dean at UoPX and former ...

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

Highly acclaimed author, trainer, and presenter Paul Sloane demonstrates how the lateral leader develops the vision, culture, and processes that transform a regular business into an innovation hothouse. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and reveal how to put the techniques to work immediately.

Get from idea to product/market fit in B2B Startups don’t have infinite runway. To reach product/market fit, they need a solid roadmap, effective strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere. The issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it’s just not catered to the enterprise or B2B journey. Founders can create their own processes through patchwork at the cost of trial and error, but this can easily send them sideways. What startups really need is… A proven ...

Embark on an expedition through the digital age with "The Silicon Commandments," an eBook that is set to redefine the entrepreneurial rulebook and guide you through the intricate world of tech start-ups and innovation. This comprehensive digital tome is your golden ticket to not just understanding but mastering the multifaceted tech industry. Chapter by chapter, "The Silicon Commandments" leads you through the foundational principles that every tech entrepreneur should command. From perceiving the subtle needs of the market and forging a product that fits like a glove within its niche, to ...

In a world where healthcare systems are on the brink of a seismic shift, The Visionary Edge is not just a book—it's a leadership playbook for tomorrow. Written by nationally recognized healthcare strategist Sumit Sharma, this groundbreaking work equips forward-thinking leaders with the models, mindsets, and foresight to lead boldly into the future. Blending compelling storytelling with enterprise-level strategy, Sharma takes listeners inside the healthcare systems of 2045, where AI partners with clinicians, decentralized care redefines delivery, and visionary leadership determines success.

*Cake on Tuesday* unveils the intentional and unintentional aspects of Elizabeth Bieniek's entrepreneurial journey. From building a dream team within big tech to discovering her superpower of leading in ambiguity, she imparts insights into human dynamics, team synergy, and the significance of cultural care. The book distills leadership, innovation, and personal growth lessons, offering a narrative beyond technology to reveal the heart and stories behind groundbreaking advancements.

As leaders or parents (or both), navigating difficult conversations is part of our job description. How do we keep calm and achieve a productive outcome, all while keeping our relationships intact? The secret is curiosity. It is the innovation-driving, emotion-calming skill that comes so naturally to us as kids but gets buried so easily beneath our busy, multitasking lifestyles as adults. The good news is that we just have to relearn what we already know!

In Quick and Nimble, Adam Bryant draws on interviews with more than 200 CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom.

When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.