Business Innovation

When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.

Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT.

This book invites readers to reimagine what is possible for small businesses in a rapidly changing world. It begins by challenging entrepreneurs to dream bigger than ever before, laying the groundwork for bold ambition. The book then reveals how profits can grow as costs shrink, showing practical strategies for financial health. Readers learn why cash flow is the business’s lifeline and how to manage it for stability and growth. The focus shifts to customers, emphasizing that exceptional service is the secret to lasting loyalty. Next, the power of brand storytelling is explored, ...

This is a history of the transformation of Verizon and the telecommunications industry told through the eyes of founding CEO Ivan Seidenberg and his leadership team, with highlights and commentary from best-selling global leadership guru Ram Charan.

The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. To survive, every industry and organization will have to transform itself in multiple ways. O'Reilly explores what the next economy will mean for the world and every aspect of our lives - and what we can do to shape it.

In today’s evolving workforce, embracing Neurodiversity isn’t just about inclusion—it’s about unlocking innovation, creativity, and productivity. Participants will gain a deep understanding of neurodivergent conditions such as Autism, ADHD, Dyslexia, Dyspraxia, and more, while discovering how to foster environments where all employees can thrive. The audiobook moves beyond traditional awareness to actionable solutions, offering insights into inclusive hiring, workplace adaptations, and strengths-based approaches that maximize the potential of neurodivergent talent.

Fiecare epocă a inovării tehnologice aduce beneficii. Însă impune totodată adoptarea unor strategii noi și, de cele mai multe ori, schimbări în domeniul de activitate. David L. Rogers îți prezintă o hartă a etapelor care trebuie parcurse în dezvoltarea oricărei afaceri care se vrea în pas cu transformarea digitală. Folosindu-și experiența universitară, dar mai ales fascinantul background de consultant al unora dintre cele mai mari companii la nivel global, autorul însoțește fiecare capitol cu exemple ilustrative și studii de caz care să te inspire și pe tine pentru marea schimbare.

In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question - What leads to success? - revealing how everyone can use the ninja way to create a killer strategy that will help them achieve their own goals. "Ninja Innovation" is his ultimate how-to for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Written by world-renowned expert in transformation, best-selling author, and award-winning teacher, scholar, and global advisor Behnam Tabrizi, Going on Offense is a must-listen for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

INNOVATION MINDSET is designed for entrepreneurs, business owners, executives, leaders and cultures to be inspired and enabled to navigate change. It includes a series of action steps to simplify transformation. It will also have a positive impact on your personal life. ”The book includes interviews with thought leaders from different industries: Tim Sanders, New York Times Best-selling author and former Yahoo executive. Jordan Adler, Best-selling author and MLM Millionaire. Randy Sutton, former police detective and TV News contributor. Dennis Bonilla, Executive Dean at UoPX and former ...

As start-ups use technology to shape the way we live, work, and learn, they're taking on challenges in sectors like health care, infrastructure, and education, where failure is far more consequential than a humorous chat with Siri or the wrong package on your doorstep. These start-ups inevitably have to face governments responsible for protecting citizens through regulation. Love it or hate it, we're entering the next era of the digital revolution: the Regulatory Era.

Much in the same vein as Delivering Happiness, Looptail combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.

WHAT'S NOW POSSIBLE “Wow! Everything that Magnus says is somewhat contrary to our official positions on successful innovation. I knew I had to read this book - and I’m very glad that I did.” — Philip Kotler World-renowned thought leader, Magnus Penker, details a modern approach to innovation in his latest work Play Bold – How to Win the Business Game Through Creative Destruction. Warning! This book is disruptive! Reading the following episodes and implementing the advice therein may result in double digit growth, outperforming competitors, new revenue streams, exceptionally faster...

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

*Cake on Tuesday* unveils the intentional and unintentional aspects of Elizabeth Bieniek's entrepreneurial journey. From building a dream team within big tech to discovering her superpower of leading in ambiguity, she imparts insights into human dynamics, team synergy, and the significance of cultural care. The book distills leadership, innovation, and personal growth lessons, offering a narrative beyond technology to reveal the heart and stories behind groundbreaking advancements.

Good ideas are killing great companies. A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second. Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way? Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Change the Box: A Guide to Dream, Incubate, and Scale Your Innovations by John Spencer-Taylor reveals powerful strategies to transform bold ideas into thriving businesses. Drawing from his experience with BrainGu, Spencer-Taylor shares practical advice on balancing creativity with commercial viability. The book also introduces the "Change the Box" mantra, emphasizing small, impactful changes that drive significant results.