Business Innovation

Good ideas are killing great companies. A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second. Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way? Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Change the Box: A Guide to Dream, Incubate, and Scale Your Innovations by John Spencer-Taylor reveals powerful strategies to transform bold ideas into thriving businesses. Drawing from his experience with BrainGu, Spencer-Taylor shares practical advice on balancing creativity with commercial viability. The book also introduces the "Change the Box" mantra, emphasizing small, impactful changes that drive significant results.

Berthold Gunster presents his fifteen flip thinking strategies that will transform your thinking away from limitations and threats and towards possibilities and opportunities. From disrupting (turn all the rules upside down), to flaunting (play up what you want to hide), and importing (get the enemy on board) to amplifying (focus on what works, and do more of that) Gunster's strategies and stories will have you approaching even the most challenging problems, at work, home and at play, in a whole new way.

This is a history of the transformation of Verizon and the telecommunications industry told through the eyes of founding CEO Ivan Seidenberg and his leadership team, with highlights and commentary from best-selling global leadership guru Ram Charan.

Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Written by world-renowned expert in transformation, best-selling author, and award-winning teacher, scholar, and global advisor Behnam Tabrizi, Going on Offense is a must-listen for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.

*Cake on Tuesday* unveils the intentional and unintentional aspects of Elizabeth Bieniek's entrepreneurial journey. From building a dream team within big tech to discovering her superpower of leading in ambiguity, she imparts insights into human dynamics, team synergy, and the significance of cultural care. The book distills leadership, innovation, and personal growth lessons, offering a narrative beyond technology to reveal the heart and stories behind groundbreaking advancements.

This book invites readers to reimagine what is possible for small businesses in a rapidly changing world. It begins by challenging entrepreneurs to dream bigger than ever before, laying the groundwork for bold ambition. The book then reveals how profits can grow as costs shrink, showing practical strategies for financial health. Readers learn why cash flow is the business’s lifeline and how to manage it for stability and growth. The focus shifts to customers, emphasizing that exceptional service is the secret to lasting loyalty. Next, the power of brand storytelling is explored, ...

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

Fiecare epocă a inovării tehnologice aduce beneficii. Însă impune totodată adoptarea unor strategii noi și, de cele mai multe ori, schimbări în domeniul de activitate. David L. Rogers îți prezintă o hartă a etapelor care trebuie parcurse în dezvoltarea oricărei afaceri care se vrea în pas cu transformarea digitală. Folosindu-și experiența universitară, dar mai ales fascinantul background de consultant al unora dintre cele mai mari companii la nivel global, autorul însoțește fiecare capitol cu exemple ilustrative și studii de caz care să te inspire și pe tine pentru marea schimbare.

Highly acclaimed author, trainer, and presenter Paul Sloane demonstrates how the lateral leader develops the vision, culture, and processes that transform a regular business into an innovation hothouse. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and reveal how to put the techniques to work immediately.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

INNOVATION MINDSET is designed for entrepreneurs, business owners, executives, leaders and cultures to be inspired and enabled to navigate change. It includes a series of action steps to simplify transformation. It will also have a positive impact on your personal life. ”The book includes interviews with thought leaders from different industries: Tim Sanders, New York Times Best-selling author and former Yahoo executive. Jordan Adler, Best-selling author and MLM Millionaire. Randy Sutton, former police detective and TV News contributor. Dennis Bonilla, Executive Dean at UoPX and former ...

Leading in a Non-Linear World leads listeners through a groundbreaking set of science-based strategies to help them face rising demand, uncertainty and change posed by disruptive technologies and seismic shifts in globalization. The book shows how our mindset, more than our knowledge and expertise, has the potential to be our greatest asset in facing the future. Jean Gomes reviews the latest brain research revealing that our mindset is the interplay of feeling, thinking, and seeing, and how we can build it to significantly increase our wellbeing and performance.

Becoming the Boss is a brisk, tech-savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders - and shows young professionals how to rise in their own careers.

As start-ups use technology to shape the way we live, work, and learn, they're taking on challenges in sectors like health care, infrastructure, and education, where failure is far more consequential than a humorous chat with Siri or the wrong package on your doorstep. These start-ups inevitably have to face governments responsible for protecting citizens through regulation. Love it or hate it, we're entering the next era of the digital revolution: the Regulatory Era.