Business History

This audiobook provides the practical tools necessary to help you regain your fervor and leave your mark on the world - and experience more happiness than you thought possible. Together, we can change the course of history - with humility, generosity, kindness, and joy, one holy moment at a time.

The Untold Story of the Quiet Genius Who Built the Brand That Changed Global BusinessRed Bull is more than a drink. It’s a symbol. A movement. A myth made real through vision, patience, and relentless execution. And behind it all stood one man: Dietrich Mateschitz—the Austrian marketing mastermind who turned a quirky Asian tonic into a $25+ billion global empire without ever chasing the spotlight. Now, for the first time, English-speaking readers can finally access the definitive account of how Red Bull was built—written by Austrian journalist Wolfgang Fürweger, and originally ...

The rich and colorful story of America's most popular music and the singers and songwriters who captivated, entertained, and consoled listeners throughout the 20th century - based on the upcoming eight-part film series to air on PBS in September 2019.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

One of the country's most eminent practitioners of the art and science of negotiation offers practical advice for the most challenging conflicts - when you are facing an adversary you don't trust, who may harm you, or who you may even feel is evil. The head of Harvard's famed Program on Negotiation, Robert Mnookin provides tools for confronting devils of all kinds - in business, politics, and family life.

Scholars have been studying race and sports issues for quite some time. Inequality in sports is one of these issues. The same capitalist structure that has made Michael Jordan a billionaire and LeBron James the most influential American athlete of this century has left Black Americans at large unemployed at about twice the rate of whites over the past seven decades. Black athletes are in such a special and fortunate place that they are called to and capable of doing more. All American is a collection of writings about Black athletes and their collective power to inspire change, overcome ...

Welcome to the shadowy realm of organized crime, where power, money, and violence reign supreme. In Shadow Syndicates: The Dark World of Organized Crime, delve into the histories of the most notorious crime syndicates across the globe, from the Italian Mafia and Russian Mafia to the Yakuza, Mexican Drug Cartels, and many more. This comprehensive book offers an in-depth exploration of how these organizations have shaped the course of history through bloodshed and corruption. Learn about the Italian Mafia's deep-rooted influence in politics and business, the rise of the Russian Mafia in the ...

At the dawn of World War I, a young academic named John Maynard Keynes hastily folded his long legs into the sidecar of his brother-in-law’s motorcycle for an odd, frantic journey that would change the course of history. Swept away from his placid home at Cambridge University by the currents of the conflict, Keynes found himself thrust into the halls of European treasuries to arrange emergency loans and packed off to America to negotiate the terms of economic combat.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

When ChatGPT was released, the world changed overnight. Even as we all played with the new toy, a very real danger was quickly coming to light: that untested automations would undermine our way of life insidiously, sucking value out of our economy, replacing high-level creative jobs and enabling a new, terrifying era of disinformation.

In 2006, hedge fund manager John Paulson realized something few others suspected - that the housing market and the value of subprime mortgages were grossly inflated and headed for a major fall. Paulson's background was in mergers and acquisitions, however, and he knew little about real estate or how to wager against housing. He had spent a career as an also-ran on Wall Street. But Paulson was convinced this was his chance to make his mark. He just wasn't sure how to do it. Colleagues at investment banks scoffed at him and investors dismissed him.

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

In Women Money Power, business journalist Josie Cox tells the story of women’s fight for freedom and economic equality. This is an inspirational account of brave pioneers who took on social mores and the law, including the “Rosies,” who filled industrial jobs and helped win World War II, the heiress whose fortune helped create the birth control pill, the brassy banker who broke into the boys’ club of the New York Stock Exchange, and the namesake of landmark equal-pay legislation who refused to accept discrimination.

In their book Abundance, best-selling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the best-selling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next 10 years of rapid technological disruption.

Everyone knows the hits: "Mony Mony," "I Think We're Alone Now," "Crimson and Clover," "Crystal Blue Persuasion." They are nuggets of rock and pop history. However, few know the unlikely story of how these hits came to be. Tommy James had been performing in rock bands in the Michigan area since the age of 12. Prompted to record a few songs by a local disc jockey in 1964, Tommy chose an obscurity titled "Hanky Panky," which became a minor local hit that came and went.

Pat Conroy is without doubt America's favorite storyteller, a writer who portrays the anguished truth of the human heart and the painful secrets of families in richly lyrical prose and unforgettable narratives. Now, in Beach Music, he tells of the dark memories that haunt generations, in a story that spans South Carolina and Rome and reaches back into the unutterable terrors of the Holocaust.

In The Hearsts: Father and Son, William Randolph Hearst, Jr., and co-author Jack Casserly tell the extraordinary story of an American family from the gold-diggings of California to the present Hearst media empire. They also profile a cavalcade of reporters and columnists who became the stars of the Hearst newspapers, and portray the colorful New York nightlife of the 1930s and 1940s.