Business History

An avid golfer with a demanding career in the greeting card business, Mike Keiser found a new calling on the authentic links courses of Scotland and Ireland. Seized by the beauty of the landscape and the holes running through it, he determined this was how golf was meant to be: inclusive, not private; played on foot, not riding a cart; the courses natural, neither lavish nor contrived. Vowing to transplant this experience to the States, Keiser entered the golf business and, ignoring the advice of experts, built a true links course in Oregon.

Breaking Twitter takes listeners inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides. Can Musk miraculously succeed or will he spectacularly fail? What will that mean to the global town hall that is Twitter? What, really, is Elon’s end goal? The whole world is watching.

A brilliant investigative narrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for

The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

The most profound and important speeches ever delivered are here collected in this anthology, featuring some of the most influential figures in world history. From ancient times to the American Revolution, from the days before slaves had been emancipated (or women had the vote) to as recently as this past century, Fort Raphael Publishing has gathered some of the most important and iconic speeches ever delivered and presents them here - with a biographical background for each speaker - in this complete collection.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

This definitive box set includes all the landmark speeches of the great orator and American leader Martin Luther King, Jr., from his inspirational "I Have a Dream" to his firey "Give Us the Ballot." Comprised of recordings previously included in A Call to Conscience and A Knock at Midnight, The Essential Box Set is a must-have for any home, library, or school collection.

When Ted Turner started out in business, he owned a small billboard company in rural Georgia. Over the decades, he built a multi-billion empire that included CNN, Turner Classic Movies (TCM), MGM studios, and the Atlanta Braves. Risk-taking, careful planning, and steely determination are the hallmarks of this brash, outspoken, and wildly successful media mogul. On the other side of the world, his counterpart—Australian-born Rupert Murdoch—began with one small newspaper and parlayed it into more than 100 newspapers and magazines around the globe.

Las evidencias sobre el futuro se acumulan: para responder a la emergencia climática, debemos poner fin al uso de tecnologías y sistemas de producción obsoletos, dar paso a otras más eficientes y limpias, y rediseñar la economía. El problema es tecnológico. Las tecnologías que nos hicieron más sanos, ricos y longevos deben ser sustituidas necesariamente por otras, ya disponibles y centradas en la sostenibilidad.

The ancient biographer and essayist Plutarch thought deeply about the leadership qualities of the eminent Greeks and Romans he profiled in his famous - and massive - Lives, including politicians and generals such as Pericles, Alexander the Great, Julius Caesar, and Mark Antony. Luckily for us, Plutarch distilled what he learned about wise leadership in a handful of essays, which are filled with essential lessons for experienced and aspiring leaders in any field today.

Ella Carina, crown princess of Aelawyn, knows brutality and lies - she's seen the way her father rules. Princess. Possession. To her father, the words had the same meaning. She was only as valuable as the alliance formed with her betrothal. Her freedom comes from an unlikely place: an attack on the castle. When the conquering King offers to protect her from the betrothal her father arranged for political gain, she consents. Hiding her within a peasant family is the only way to keep her and her secret safe.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

From ancient currency to Adam Smith, from the gold standard to shadow banking and the Great Recession: a sweeping historical epic that traces the development and evolution of one of humankind’s greatest inventions.

Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

In looking at the forces that shaped the 2016 presidential election, one thing is clear: Much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum.

Barbie and Ruth is the remarkable true story of the world’s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women’s roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must-listen for anyone who ever owned a Barbie doll.

Thirty-five-year-old Mohammed bin Salman's sudden rise stunned the world. Political and business leaders flew out to meet with the crown prince and came away convinced that his desire to reform the kingdom was sincere. He spoke passionately about bringing women into the workforce and toning down Saudi Arabia's restrictive Islamic law. He lifted the ban on women driving and explored investments in Silicon Valley. But 'MBS' began to betray an erratic interior beneath the polish laid on by scores of consultants and public relations experts like McKinsey & Company.

This 21st Century thriller may be just up your street if you are already a fan of Patterson, Clancy or Larsson and like a storyline with more twists and turns than a sun bathing rattlesnake. For example, did greed ridden Atlanta billionaire Levi Goldman really understand that once he made a contract with the ‘Yegg’ man … he was committed? A secret vault nearly 200 feet below London’s Bryanston Street, built by the controversial wartime British Special Operations Executive to protect the names of its spies, is now the resting place for other priceless WWII memorabilia … billions of...

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

Few people have made decisions as momentous as Eisenhower, nor has one person had to make such a varied range of them. From D-Day to Little Rock, from the Korean War to Cold War crises, from the Red Scare to the Missile Gap controversies, he was able to give our country eight years of peace and prosperity by relying on a core set of principles. These were informed by his heritage and upbringing, his strong character and his personal discipline, but he also avoided making himself the center of things. He tried to be the calmest man in the room, not the loudest.

John Kay's incisive overhaul of our ideas about business redefines our understanding of successful commercial activity and the corporation—and describes how we have come to 'love the product' as we 'hate the producer.' This is a brilliant and original work from one of the greatest working economists.