Business History

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story.

This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

Few things affect the day-to-day lives of everyone more than the economy. Economics is a subject everyone should know at least a little about. How your country’s economy is doing directly affects you, even though you may not be able to see it. Understanding the basic terms and definitions, so when the financial news comes on you won’t have to skip it because you don’t understand it. In this practical glossary, you'll learn about economics, including some of its foundational topics and concepts.

Warner Bros. Studio is best known as a media conglomerate with a broad range of intellectual property, spanning movies, TV shows, and streaming content. Despite popular interest in the origins of this empire, the core of the Warner Bros. saga cannot be found in its commercial successes. It is the story of four brothers—Harry, Albert, Sam, and Jack—whose vision for Hollywood helped shape the world of entertainment.

Learn about the life and legacy of America’s most ruthless and successful business titan, and learn how to carve your own path to success using his priciples - if you dare! This is the man who started it all. His business acumen, determination, and ambition are unparalleled and still serve as inspiration for all others. Yet, despite his wealth, Rockefeller was a strikingly humble man.

Robert E. Lee scholar H. W. Crocker III is an esteemed Civil War historian. Skillfully summarizing Lee’s life, Crocker clearly extracts leadership lessons from the storied career of the South’s beloved leader and applies them to today’s business worldUnder General Lee’s management, a rag-tag army of poor farmers—vastly outnumbered, outgunned, under-supplied, and under-fed—consistently routed Union troops. Brilliantly seizing strategic opportunities, Lee stunned his foes and inspired his soldiers. He was decisive, focused, and humble.

Without women, whiskey may not exist. In Whiskey Women, Wall Street Journal-best-selling author Fred Minnick tells the tales of women who have created this industry, from Mesopotamia's first beer brewers and distillers to America's rough-and-tough bootleggers during Prohibition. Women have long distilled, marketed, and owned spirits companies. These strong women built many iconic brands, including Bushmills, Laphroaig, and Maker's Mark.

Understand the greatest books in economics with the latest volume in the best-selling 50 Classics series. From Karl Marx to Naomi Klein, from The Wealth of Nations to Piketty's Capital, here are the 50 most important titles on finance and world economy distilled. 50 Economics Classics considers the legacy of some of the great names including Ricardo, Keynes, Malthus and Friedman and highlights the work of newer writers including Piketty, Luigi Zingales and Enrico Moretti.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

Technology - at least in theory - is improving our productivity, efficiency, and communication. The one thing it's not doing is making us happier. We are experiencing historically high levels of depression and dissatisfaction. But it doesn't have to be that way. Technology can drive - not diminish - human happiness.

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

Women have made their mark on history in a variety of ways. However, the list of well-known women leaders is rather shorter than a similar list of men leaders. Some of these female leaders, like Queen Elizabeth I and Queen Elizabeth II, are familiar to many people. Their stories are in this book. Also herein are the stories of many lesser-known female leaders, whose stories as just as compelling as those famous queens'. It's not just countries, either. In this book you will find stories of women leaders of movements. Most people can probably Rosa Parks as a leader of the civil rights ...

Even before he was shot dead on the stairway of the tony Grand Central Hotel in 1872, financier James “Jubilee Jim” Fisk, Jr., was a notorious New York City figure. From his audacious attempt to corner the gold market in 1869 to his battle for control of the geographically crucial Erie Railroad, Fisk was a flamboyant exemplar of a new financial era marked by volatile fortunes and unprecedented greed and corruption. But it was his scandalously open affair with a showgirl named Josie Mansfield that ultimately led to his demise.

Leave Me Alone and I'll Make You Rich draws in entertaining fashion on history, economics, literature, philosophy, and popular culture, from growth theory to The Simpsons. It is the perfect introduction for a broad audience to McCloskey's influential explanation of how we got rich.

Compiled more than 2,000 years ago by a mysterious warrior-philosopher, The Art of War is still perhaps the most prestigious and influential book of strategy in the world. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international.

Delinquent takes listeners on a journey from Capital One’s headquarters to street corners in Detroit, kitchen tables in Sacramento, and other places where debt affects people's everyday lives. Uncovering the true costs of consumer credit to American families in addition to the benefits, investigative journalist Elena Botella—formerly an industry insider who helped set credit policy at Capital One—reveals the underhanded and often predatory ways that banks induce American borrowers into debt they can’t pay back.

With three novels and two short story collections published, Kevin Barry has steadily established his stature as one of the finest writers not just in Ireland but in the English language. All of his prodigious gifts of language, character, and setting in these 11 exquisite stories transport the listener to an Ireland both timeless and recognizably modern. Shot through with dark humor and the uncanny power of the primal and unchanging Irish landscape, the stories in That Old Country Music represent some of the finest fiction being written today.

The fascinating true story of how a group of visionary attorneys helped make American business synonymous with big business and Wall Street the center of the financial world.

An homage to society's innovators and maintainers, Wicked Problems offers a refreshing vision for listeners of all backgrounds to build a better future and demonstrates how engineering is a cultural choice-one that requires us to restlessly find ways to transform society, but perhaps more critically, to care for the creations that already exist.