Business History

What makes the dream of self-employment so alluring, so pervasive in today's world? Benjamin C. Waterhouse offers a provocative argument: the modern cult of the hustle is a direct consequence of economic failures—bad jobs, stagnant wages, and inequality—since the 1970s. With original research, Waterhouse traces a new narrative history of business in America, populated with vivid characters—from the activists, academics, and work-from-home gurus who hailed business ownership as our economic salvation to the upstarts who took the plunge. Some flourish; some squeak by. Some fail.

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

The 1980s was the most outrageous and turbulent era in the financial market since the crash of ’29, not only on Wall Street but around the world. Michael Lewis, as a trainee at Salomon Brothers in New York and as an investment banker and later financial journalist, was uniquely positioned to chronicle the ambition and folly that fueled the decade. In these trenchant, often hilarious true tales we meet the colorful movers and shakers who commanded the headlines and rewrote the rules.

Managers want to know how to lead virtually, how to keep their teams motivated, and how to keep employees productive. Providing compelling, evidence-based answers to these issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

Our world today - from the phone in your pocket to the car that you drive, the allure of social media to the strategy of the Pentagon - has been shaped irrevocably by the technology of silicon transistors. Year after year, for half a century, these tiny switches have enabled ever-more startling capabilities. Their incredible proliferation has altered the course of human history as dramatically as any political or social revolution. At the heart of it all has been one quiet Californian: Gordon Moore.

Here is a bold new history of economics, the dramatic story of how the great economic thinkers built a rigorous social science without peer.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in over 30 years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopaedia. So that's what this book is. An advice encyclopaedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

In Tangled Webs, James B. Stewart reveals in vivid detail the consequences of the perjury epidemic that has swept our country, undermining the very foundation of our courts.With many prosecutors, investigators, and participants speaking for the first time, Tangled Webs goes behind the scene of the trials of media and homemaking entrepreneur Martha Stewart; top White House political adviser Lewis "Scooter" Libby; home-run king Barry Bonds; and Wall Street money manager Bernard Madoff. Tangled Webs reaffirms the importance of truth.

Circle of Greed is the epic story of the rise and fall of Bill Lerach, once the leading class action lawyer in America and now a convicted felon. For more than two decades, Lerach threatened, shook down and sued top Fortune 500 companies, including Disney, Apple, Time Warner, and—most famously—Enron. Now, the man who brought corporate moguls to their knees has fallen prey to the same corrupt impulses of his enemies, and is paying the price by serving time in federal prison.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

Warner Bros. Studio is best known as a media conglomerate with a broad range of intellectual property, spanning movies, TV shows, and streaming content. Despite popular interest in the origins of this empire, the core of the Warner Bros. saga cannot be found in its commercial successes. It is the story of four brothers—Harry, Albert, Sam, and Jack—whose vision for Hollywood helped shape the world of entertainment.

The history of the Yan family is inseparable from the history of China over the last century. One of the most influential businesswomen of China today, Lan Yan grew up in the company of the country's powerful elite, including Zhou Enlai, Deng Xiaoping, and other top leaders. In recounting her family history, Lan Yan brings to life a century of Chinese history from the last emperor to present day, including the Cultural Revolution which tore her childhood apart. The little girl who was crushed by the Cultural Revolution has become one of the most active businesswomen in her country.

For years, consumers have been promised a simple, carefree digital future. We could live, work, learn, and play from the comforts of our homes, and have whatever we desire brought to our door with the flick of a finger. Instant communication would bring us together. Technological convenience would give us more time to focus on what really mattered. When the pandemic hit, that future transformed into the present, almost overnight. And the reviews aren't great.

In The Hearsts: Father and Son, William Randolph Hearst, Jr., and co-author Jack Casserly tell the extraordinary story of an American family from the gold-diggings of California to the present Hearst media empire. They also profile a cavalcade of reporters and columnists who became the stars of the Hearst newspapers, and portray the colorful New York nightlife of the 1930s and 1940s.

The relationship between military leaders and political leaders has always been a complicated one, especially in times of war. When the chips are down, who should run the show, the politicians or the generals? In Supreme Command, Eliot Cohen examines four great democratic war statesmen—Abraham Lincoln, Georges Clemenceau, Winston Churchill, and David Ben-Gurion—to reveal the surprising answer—the politicians. The generals may think they know how to win, but the statesmen are the ones who see the big picture.

In 1913, an unlikely friendship blossomed between Henry Ford and famed naturalist John Burroughs. When their mutual interest in Ralph Waldo Emerson led them to set out in one of Ford's Model Ts to explore the Transcendentalist's New England, the trip would prove to be the first of many excursions that would take Ford and Burroughs, together with Thomas Edison, across America.

Leave Me Alone and I'll Make You Rich draws in entertaining fashion on history, economics, literature, philosophy, and popular culture, from growth theory to The Simpsons. It is the perfect introduction for a broad audience to McCloskey's influential explanation of how we got rich.

Las evidencias sobre el futuro se acumulan: para responder a la emergencia climática, debemos poner fin al uso de tecnologías y sistemas de producción obsoletos, dar paso a otras más eficientes y limpias, y rediseñar la economía. El problema es tecnológico. Las tecnologías que nos hicieron más sanos, ricos y longevos deben ser sustituidas necesariamente por otras, ya disponibles y centradas en la sostenibilidad.

Mazzucato and Collington expertly debunk the myth that consultancies always add value to the economy. With a wealth of original research, they argue brilliantly for investment and collective intelligence within all organizations and communities, and for a new system in which public and private sectors work innovatively for the common good. We must recalibrate the role of consultants and rebuild economies and governments that are fit for purpose.

Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?