Business History

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat. Written while Christopher Kolenda was a faculty member in the history department at West Point, it covers both classic and modern concepts of leadership and uses case studies from Alexander the Great through World War II to illustrate principles of leadership in concrete historical contexts.

In this encore to his classic 1987 unauthorized biography of Steve Jobs (Steve Jobs: The Journey is the Reward), Jeffrey Young examines Jobs' remarkable resurgence, one of the most amazing business comeback stories in years.

Private foundations have been the dynamo of social change since their invention at the beginning of the last century. Yet just over 10 percent of the public knows they even exist; and for those who are aware of them, as well as even those who seek grants from them, their internal workings remain a complete mystery

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

In 1913, an unlikely friendship blossomed between Henry Ford and famed naturalist John Burroughs. When their mutual interest in Ralph Waldo Emerson led them to set out in one of Ford's Model Ts to explore the Transcendentalist's New England, the trip would prove to be the first of many excursions that would take Ford and Burroughs, together with Thomas Edison, across America.

Between 1800 and 1920, an extraordinary cast of bold innovators and entrepreneurs - individuals such as Cyrus McCormick, Brigham Young, Henry Wells and James Fargo, Fred Harvey, Levi Strauss, Adolph Coors, J. P. Morgan, and Buffalo Bill Cody - helped lay the groundwork for what we now call the American West. They were people of imagination and courage, adept at maneuvering the rapids of change, alert to opportunity, persistent in their missions.

Acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community.

Poor Artists follows aspiring artist Quest Talukdar as she embarks on a surreal journey into the creative industry, where she must decide whether she cares more about success or staying true to herself. Featuring dialogue from anonymous interviews with real people who have all had to ask themselves the same question – including a Turner Prize winner or two, a recluse, a Venice Biennale fraudster, a communist messiah, a ghost, and a literal knight – The White Pube tell the story of art like never before.

One of the great economists of the 20th century, Milton Friedman has always challenged the prevailing economic orthodoxy. At the same time, his work has become popular because it is engagingly written and because it helps in practical prediction. Thanks to Friedman, money is now regarded as a far more powerful factor than it had been before. It offers the prospect of permanently controlling the inflation that has become the most important economic problem of our age.

The term robber baron has largely fallen into disuse in the 21st century but there was a time when it was a popular epithet that described the kind of man who, it was believed, built his fortune by taking things belonging to others. Of all the men labeled as robber barons during the Gilded Age, few were as influential as Henry Clay Frick, who rubbed shoulders with men like J.P. Morgan and Andrew Carnegie while overseeing some of the era’s biggest companies.

In a book that Doris Kearns Goodwin has called "brilliantly crafted to draw leadership lessons from history", Philip Barlag uses dramatic and colorful incidents from Caesar's career to illustrate what modern leaders can learn from him. Central to Barlag's argument is the distinction between power and force. When leading his own organization, Caesar never used brute force to motivate his followers.

Understand the greatest books in economics with the latest volume in the best-selling 50 Classics series. From Karl Marx to Naomi Klein, from The Wealth of Nations to Piketty's Capital, here are the 50 most important titles on finance and world economy distilled. 50 Economics Classics considers the legacy of some of the great names including Ricardo, Keynes, Malthus and Friedman and highlights the work of newer writers including Piketty, Luigi Zingales and Enrico Moretti.

John Jacob Astor was the best-known and most important American businessman for more than a half-century. His career encompassed the country's formative economic years from the precarious days following the American Revolution to the emergence of an urban-centered manufacturing economy in the late 1840s.

Fifty years after the Cuban revolution, the legendary wealth of the sugar magnate Julio Lobo remains emblematic of a certain way of life that came to an abrupt end when Fidel Castro marched into Havana. Known in his day as the King of Sugar, Lobo was for decades the most powerful force in the world sugar market, controlling vast swaths of the island's sugar interests.

"Rules of Civility & Decent Behavior in Company and Conversation" presents a compilation of guidelines and principles on etiquette and manners that were handwritten by George Washington. This collection offers a fascinating insight into the social norms and expectations of the 18th century.

What made FDR a more successful leader during the Depression crisis than Hoover? Why was Eisenhower more effective as supreme commander during World War II than he was as president? Why was Grant one of the best presidents of his day, if not in all of American history? What drove Bobby Kennedy into the scrum of electoral politics? Find the surprising and revelatory answers to these questions and more in this collection of new essays by great historians.

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.