Business History

This exciting series opens with “the Desert Fox”, the most famous German field marshal in World War II, Erwin Rommel. A hero of the people of the Third Reich and widely respected by his opponents, Rommel proved himself highly adept at blitzkrieg warfare. He displayed an outstanding ability to seize the initiative and retain it, and here, Charles Messenger draws on the skills behind this ability for the benefit of modern-day leaders.

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

The best-selling author of Bringing Down the House (63 weeks on the New York Times best seller list and the basis for the hit movie 21) and The Accidental Billionaires (the basis for the Academy Award-winning film The Social Network) delivers an epic drama of wealth, rivalry, and betrayal among megawealthy Russian oligarchs - and its international repercussions.

Poor Artists follows aspiring artist Quest Talukdar as she embarks on a surreal journey into the creative industry, where she must decide whether she cares more about success or staying true to herself. Featuring dialogue from anonymous interviews with real people who have all had to ask themselves the same question – including a Turner Prize winner or two, a recluse, a Venice Biennale fraudster, a communist messiah, a ghost, and a literal knight – The White Pube tell the story of art like never before.

Steven Mandis charts the evolution of Goldman Sachs from an ethical standard to a legal one and uncovers the forces behind what he calls Goldman's "organizational drift". Drawing from his firsthand experience; sociological research; analysis of SEC, congressional, and other filings; and a wide array of interviews with former clients, detractors, and current and former partners, Mandis exposes the pressures that forced Goldman to slowly drift away from the very principles on which its reputation was built.

Myers was an American journalist and historian who published a series of highly critical and influential studies on the social costs of wealth accumulation.

The Vagabonds is “a portrait of America’s burgeoning love affair with the automobile” (NPR) but it also sheds light on the important relationship between the older Edison and the younger Ford, who once worked for the famous inventor. The road trips made the automobile ubiquitous and magnified Ford’s reputation, even as Edison’s diminished. The automobile would transform the American landscape, the American economy, and the American way of life and Guinn brings this seminal moment in history to vivid life.

Over the past two centuries or so, capitalism has undergone profound changes - economic cycles that veer from boom to bust - from which it has always emerged transformed and strengthened. Surveying this turbulent history, Paul Mason's Postcapitalism argues that we are on the brink of a change so big and so profound that this time capitalism itself, the immensely complex system within which entire societies function, will mutate into something wholly new.

In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research and a lifetime of experience in global affairs, Naím explains how the end of power is reconfiguring our world.

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story.

Without women, whiskey may not exist. In Whiskey Women, Wall Street Journal-best-selling author Fred Minnick tells the tales of women who have created this industry, from Mesopotamia's first beer brewers and distillers to America's rough-and-tough bootleggers during Prohibition. Women have long distilled, marketed, and owned spirits companies. These strong women built many iconic brands, including Bushmills, Laphroaig, and Maker's Mark.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

The 1980s was the most outrageous and turbulent era in the financial market since the crash of ’29, not only on Wall Street but around the world. Michael Lewis, as a trainee at Salomon Brothers in New York and as an investment banker and later financial journalist, was uniquely positioned to chronicle the ambition and folly that fueled the decade. In these trenchant, often hilarious true tales we meet the colorful movers and shakers who commanded the headlines and rewrote the rules.

The best-selling author of Perfectly Legal returns with a powerful new expose.

This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?

In Volume 2 of Women Innovators: Leaders, Makers and Givers Tamara Patzer has conversations with: Marlene Stokes, Dr. Amber Robins, MD, Jennifer Jane Clark, Cindy Marvin, Kate Bourland, Anna Vanlandingham, Win Kelly Charles and Que Jackson. Look for new volumes of the Women Innovators series soon.

Ella Carina, crown princess of Aelawyn, knows brutality and lies - she's seen the way her father rules. Princess. Possession. To her father, the words had the same meaning. She was only as valuable as the alliance formed with her betrothal. Her freedom comes from an unlikely place: an attack on the castle. When the conquering King offers to protect her from the betrothal her father arranged for political gain, she consents. Hiding her within a peasant family is the only way to keep her and her secret safe.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.