Business History

New York Times tech reporter Kashmir Hill was skeptical when she got a tip about a mysterious app called Clearview AI that claimed it could, with 99 percent accuracy, identify anyone based on just one snapshot of their face. The app could supposedly scan a face and, in just seconds, surface every detail of a person’s online life: their name, social media profiles, friends and family members, home address, and photos that they might not have even known existed.

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

With a cast of characters that wouldnt be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world.

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

It’s a safe bet that most of the secretaries on the TV series Mad Men would have attended the Katharine Gibbs School in New York City. The iconic institution was in its heyday in the 1950 and '60s synonymous with supplying secretaries—always properly attired in heels, ladylike hats, and white gloves—to male executives. In Expect Great Things! Vanda Krefft turns the notion of a “Gibbs girl” on its head, showing us that while the school was getting women who could type 90 words per minute into the C-suite, its more subversive mission was to get them out of the secretarial pool.

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.

This 21st Century thriller may be just up your street if you are already a fan of Patterson, Clancy or Larsson and like a storyline with more twists and turns than a sun bathing rattlesnake. For example, did greed ridden Atlanta billionaire Levi Goldman really understand that once he made a contract with the ‘Yegg’ man … he was committed? A secret vault nearly 200 feet below London’s Bryanston Street, built by the controversial wartime British Special Operations Executive to protect the names of its spies, is now the resting place for other priceless WWII memorabilia … billions of...

Karen Abbott's colorful, nuanced portrait of the iconic Everleigh sisters; their world-famous brothel, the Everleigh Club; and the perennial clash between our nation's hedonistic impulses and Puritanical roots culminates in a dramatic last stand between brothel keepers and crusading reformers. Sin in the Second City offers a vivid snapshot of America's journey from Victorian-era propriety to 20th-century modernity.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

In The Hearsts: Father and Son, William Randolph Hearst, Jr., and co-author Jack Casserly tell the extraordinary story of an American family from the gold-diggings of California to the present Hearst media empire. They also profile a cavalcade of reporters and columnists who became the stars of the Hearst newspapers, and portray the colorful New York nightlife of the 1930s and 1940s.

In December of 1914, the British Imperial Trans-Antarctic Expedition, led by Sir Ernest Shackleton, sailed from the island of South Georgia in the Southern Ocean. Its goal: the first overland crossing of Antarctica. Soon trapped in a prison of solid pack ice, the crew became engaged in a legendary fight against brutal cold, impenetrable ice, dwin­dl­ing food, and complete isolation.

Brandon Webb has run life-threatening missions in the world's worst trouble spots, whether that meant jumping out of airplanes, taking down hostile ships on the open sea, or rolling prisoners in the dead of night in the mountains of Afghanistan. As a Navy SEAL, he learned how to manage the natural impulse to panic in the face of terrifying situations. As media CEO and national television commentator, he has learned how to apply those same skills in civilian life.

Sacred Economics traces the history of money from ancient gift economies to modern capitalism, revealing how the money system has contributed to alienation, competition, and scarcity; destroyed community; and necessitated endless growth. Today, these trends have reached their extreme - but in the wake of their collapse, we may find great opportunity to transition to a more connected, ecological, and sustainable way of being.

The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet. Acclaimed author Charles R. Morris vividly brings these men and their times to life. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined earlier.

Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon.

American monopolies dominate, control, and consume most of the energy of our entire economic system; they function the same way as cancer does in a body, and like cancer, they weaken our systems while threatening to crash the entire body economics. American monopolies have also seized massive political power and use it to maintain their obscene profits and CEO salaries while crushing small competitors.

An innovative entrepreneur, outspoken nonconformist, and groundbreaking philanthropist, Ted Turner is truly a living legend, and now, for the first time, he reveals his personal story. From his difficult childhood to the successful launch of his media empire to the catastrophic AOL/Time Warner deal, Turner spares no details or feelings and takes the reader along on a wild and sometimes bumpy ride.

Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

In looking at the forces that shaped the 2016 presidential election, one thing is clear: Much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum.