Business History United

Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive.

An accurate picture of the LGBTQ rights movement's achievements is incomplete without this surprising history of how corporate America joined the cause. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.

Before Civil War greenbacks and a national bank network established a uniform federal currency in the United States, the proliferation of loosely regulated banks saturated the early American republic with upward of 10,000 unique and legal bank notes. In Bank Notes and Shinplasters, Joshua R. Greenberg shows how ordinary Americans accumulated and wielded the financial knowledge required to navigate interpersonal bank note transactions.

In the summer of 1775, a Virginia gentleman-planter was given command of a New England army laying siege to British-occupied Boston. With his appointment, the Continental Army was born. Yet the cultural differences between those serving in the army and their new commander-in-chief led to conflicts from the very beginning that threatened to end the Revolution before it could start. The key challenge for General George Washington was establishing the standards by which the soldiers would be led by their officers.

VICTORIOUS in the War of American Independence, Alexander Hamilton and the founding fathers built the first successful democratic government. They'll forever go down in history as having changed the rules of leadership and redefined what it means to ignite change in people.

Following the Civil War, three entrepreneurial families took their innovative ideas for school chalk from the kitchen stove and transformed them into the American Crayon Company. Color Capital of the World tells this story through the eyes of one of the founding family's descendants, tracing the cycle of build, boom, and bust.

Every four years on January 20, the President of the United States is sworn into office. Most often following a hard-fought campaign season, the voters determine the number of electoral votes each candidate is awarded and the winner takes the oath of office given by the chief justice of the United States. The Inaugurations is a compilation of every inauguration speech given by the newly sworn-in president, from Franklin Delano Roosevelt through Donald J. Trump.

A brilliant showman, genuinely interested in human psychology, and Houdini’s life and work reflect these many interested, and he must have known the cachet being born in America would give his act. More than a little daredevil, Houdini performed feats never matched by any other person. Phineas Taylor Barnum’s name has been associated with circus sideshows and freaks and jokes for more than a century, but the truth is that he was a great man and a visionary who shaped the country he loved so much.

Robert Carter III, also known as Councillor Carter, was one of the wealthiest men in the United States in the 1700s. He emancipated more than 500 of his enslaved African Americans. And in today's world, his wisdom and teachings are needed more than ever. A Man Named Robert chronicles the actions of Robert Carter III's life and identifies the key leadership lessons he displayed. This book is part history and part guide to becoming a great leader, inspired by Robert Carter III, an advocate of peaceful change while never wavering in making the opposition listen and give in.

This is an anecdotal approach to teaching high school students that history and economics are intertwined. The audiobook is designed to give the student a thumbnail sketch of a dozen events of merit in American history intertwined with the basic economic laws.

Great Eagle Wood is an animal republic where eagles provide leadership, ducks the entrepreneurial guile, and beavers the backbone to make things happen. Growth in the wood sees the evolution of a banking system, a stock market, and a wood wide web. But when their habitat comes under attack, the wood's very existence is threatened, and the animals are forced to take desperate measures to ensure their survival.