Business Genius

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

Il primo audiolibro italiano su Steve JobsIl 12 giugno 2005, agli studenti della Stanford University, Steve Jobs pronuncia la frase che è diventata il suo testamento spirituale: "Stay hungry, stay foolish", "Siate affamati, siate folli". Affamato e folle. Così è sempre stato Steve Jobs, con i suoi successi e i suoi fallimenti, il suo carattere estremo e la sua visione estrema di purezza e perfezione.

In 2008, Elon Musk's SpaceX became the first private company to build a low-cost rocket that could reach orbit. Suddenly Silicon Valley, not NASA, was the epicentre of the new Space Age. Start-ups and investors began to realise that the heavens - ungoverned and unregulated - were open for business. When the Heavens Went on Sale tells the remarkable, unfolding story of this frenzied race to control access to outer space. Ashlee Vance follows four pioneering companies - Astra, Firefly, Planet Labs and Rocket Lab - as they attempt to launch thousands of low-cost rockets and satellites into orbit.

Esta biografia atual apresenta pela primeira vez uma visão completa dos anos de Cook na Apple—de sua contratação ainda jovem para o setor de operações até os desafios como CEO. Recheada de bastidores e entrevistas com nomes que ajudaram a moldar a empresa como é hoje, traz um vislumbre das mudanças e dos novos rumos traçados por Cook enquanto tenta alcançar seu ideal: fazer da Apple—e do mundo—um lugar melhor.

An entertaining, fact-filled defense of the nearly universal tendency to procrastinate, drawing on the stories of history's greatest delayers, and on the work of psychologists, philosophers, and behavioral economists to explain why we put off what we're supposed to be doing and why we shouldn't feel so bad about it.

Whether this approach to work is due to feeling unrecognized for your work, being a cog in a corporate machine, or the influence of apathetic coworkers, there is something you likely forgot along the way—you are the one in the driver’s seat of your career. Making the switch from a passive observer to being the driver isn’t easy and there are no one-size-fits all means of achieving this. Your Career On Purpose offers various groundbreaking strategies to get more out of your work—including viewing yourself as a business owner and your place of work as the client.

One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas. While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas. Using the techniques outlined in this audiobook, innovators can draw on the "Eureka moment" again and again.

Unlike most academic books that merely define research, The Refractive Thinker® series offers unique application of effective business practices from the perspective of multiple authors – each offering a chapter based on their scholarly expertise. The Refractive Thinker® series provides doctoral scholars with a collaborative opportunity to promote and publish their work in an award winning peer-reviewed publication, which meets the university standard. Our goal is to provide an affordable outlet for scholars that supports the tremendous need for dynamic dialogue and innovation while ...

When we're kids, our parents tell us that being creative is fun, fun, fun. But when you decide to turn art into your career, whether that's painting, writing, drawing, or sculpting Edgar Allan Poe out of earthworms, that's when things get tough. In this insightful and heartfelt guide, artist and speaker Phil Hansen shares his hard-won wisdom from the front lines of life as a professional creative. Hansen provides advice for the difficult moments - the slumps, the creative blocks, the times when something you love doesn't resonate with the world - and gives you the pep talk you need....

Unlock your potential with The Beginner's Guide to UGC Creating: A Step-by-Step Guide to Getting Started as a UGC Creator. This comprehensive guide offers aspiring UGC creators a clear, actionable roadmap to success in the dynamic world of User-Generated Content (UGC).

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally.

Piense como Leonardo da Vinci, Albert Einstein, y Charles Darwin. Grandes genios que descubrieron ciertos principios fundamentales en su camino hacia la grandeza. Usted puede aprender esos principios ahora, sin todo el agotamiento, las lágrimas, y los errores costosos.

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs.

Although each instance of creativity is singular and specific, Kyna Leski tells us, the creative process is universal. Artists, architects, poets, inventors, scientists, and others all navigate the same stages of the process in order to discover something that does not yet exist. All of us must work our way through the empty page, the blank screen, writer's block, confusion, chaos, and doubt.

La respuesta está en ciertos principios clave. Estos principios han permanecido ocultos, secretos, o incluso olvidados a través del tiempo. Han desempeñado un papel crítico en los mayores logros de la humanidad, sin embargo la mayoría de nosotros no somos conscientes de ello. Ahora finalmente son revelados.

Becoming Einstein's Teacher will help you understand what it is to be a genius, how the brain works, and what it means to learn in the 21st century driven by artificial intelligence. Becoming Einstein's Teacher will show you how to tap into this one thing all your students have that enables lifelong learning without extra curriculum, new tech, more hours in class, or endless homework nights.

Thompson and Ware, nationally known consultants in the fields of management and leadership, offer a practical guide that focuses on the skills G.W. Bush has used throughout his career and in the White House. Each useful chapter highlights one of his leadership lessons. From identifying core values to getting results, this clearly written guide is filled with timeless and time-tested advice.

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.