Business Education

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

Do you want to master the art of growing marijuana? Are you interested in starting a highly profitable cannabis business? Would you like to discover an easy, simple blueprint for growing weed that actually works? Growing marijuana is incredibly simple, if you have the right knowledge. And that’s how this guide will help you.

For over a century, The New York Times has been an iconic institution in American journalism, one whose history is intertwined with the events that it chronicles—a newspaper read by millions of people every day to stay informed about events that have taken place across the globe. In The Times, Adam Nagourney, who’s worked at The New York Times since 1996, examines four decades of the newspaper’s history, from the final years of Arthur “Punch” Sulzberger’s reign as publisher to the election of Donald Trump in November 2016.

Fifteen-year-olds Fenley Scurlock and Jason Liaw had both started businesses by the time they'd reached middle school. In this groundbreaking book, these young entrepreneurs interview leaders involved with brand-name businesses like MasterClass, Hallmark, IKEA, Parachute, and more. They ask questions every burgeoning exec wants to know: How can I get started? Is college worth it? What skills do I need? How did YOU make it big?

This meticulously crafted guide is designed to be your steadfast companion as you navigate the intricate landscape of the National Counselor Exam (NCE). Whether you're a seasoned counseling professional aiming to enhance your knowledge or a passionate learner stepping into the world of counseling, this guide is your key to mastering the NCE and excelling in the field.

Are you looking for a side hustle to bring you an online income? "Passive income" is a word that gets thrown around often nowadays. The truth is that no income is truly passive, but with that said, Publishing books on Amazon & Audible is by far the closest thing to truly passive income today in the online business world. This course takes you from A-Z on KDP for high-content publishing, from showing you to outsource the content of your book to running your ads and maintaining them well, all will be covered.

Financial officers, auditors, police officers, and other detectives all rely on forensic accountants. You may wonder what type of person becomes a forensic accountant. This audiobook will detail not only what it takes to be one but also how to be good at it. Learn about the different types of fraud, how to detect fraud, how to review financial statements and inventories through the eyes of a detective, and more.

In a noisy world where attention spans are shrinking, short books that solve real problems are the secret weapon of modern entrepreneurs, coaches, consultants, and creators. Mini Book Launchpad is a step-by-step guide that shows you how to turn your message into a high-impact, self-published mini book on Amazon — even if you're not a writer.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Everything you need to run your business as an author. This is not a book on creativity or the craft of writing. This is not a book for hobbyists. This is a book that will take your writing into the realm of actually paying the bills. You will learn how to go from being an author to running a business as an author.

This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It’s a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help.

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. For instance, words and phrases from the realm of sales can also apply to management or finance under a variety of circumstances. In Word Power for Business, Dan presents 500 words and short expressions from a variety of different business categories.

If you have dreamed of owning your own coffee shop and saved money from working a regular nine-to-five gig, this is more than just a business venture. It's a chance to create something and free yourself from the conventional corporate environment.

Throughout history, a certain few people have made risky decisions in an attempt to solve a problem that many people were experiencing, hoping that their new innovation or invention would be able to serve these people and that they—the entrepreneurs, as we call them—would be able to profit in return. These risk-takers are the key drivers of the economy who create jobs and new products and services that make our lives more comfortable and convenient. The world becomes a better place through their efforts. But entrepreneurs don’t always succeed.

Are you ready to turn your passion for homesteading into a thriving business? Look no further than the comprehensive guidebook, Homestead Entrepreneurship. Whether you're just starting out or looking to take your existing homestead venture to the next level, this book provides practical, actionable advice for success. With 20 chapters written by experienced homestead entrepreneurs, you'll gain a wealth of knowledge on everything from finding your niche to managing your finances. Chapter 1 introduces you to the concept of homesteading entrepreneurship and its potential for financial and ...

Want to be in business for yourself? A computer repair service may be perfect for you. But how do you start and run a computer service business? First, read this book, written by a computer technician with more than nine years' experience working for himself. I started my business from scratch and built it up to a viable, full-time enterprise, and I will show you how to do the same.

In Players First, John Calipari relates for the first time anywhere his experiences over his first four years coaching the Kentucky Wildcats, college basketball's most fabled program, from the doldrums to a national championship, drawing lessons about leadership, character, and the path to personal and collective victory. At its core, Calipari's coaching philosophy centers on keeping his focus on the players - what they need to get the best out of themselves and one another.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity - think Strunk and White's Elements of Style for the digital age.