Business Education

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

In a world increasingly defined by crisis, public service institutions like colleges, universities, and nonprofit organizations require capable, dynamic, and trustworthy leadership, yet stories of leadership failures there abound. The problem, Kathleen Fitzpatrick argues in Leading Generously, is a fundamental mismatch between the communal purposes that leaders must serve and the individualistic structures under which they operate.

The Substance of Leadership is a concise and practical guide that teaches you how to lead a high-performing team. Based on more than three decades of experience with high-performing teams operating in high-pressure environments from aircraft carriers to combat to TOPGUN to the business world, David Robinson takes you on an experiential journey distilling the complexities of leadership into a simple, enduring framework that will maximize your leadership effectiveness.

Can goals be easy? What is the secret? Some goals feel difficult. Other goals feel easy to achieve. Why is this? There are many factors that can help us, or sabotage us on our way to achieving our goals. Once we understand these building blocks, we can put them to use to design goals that work for us. Building blocks? Think of them as tools that remove difficulty and enhance achievement. Look at these five common-sense ideas that help. First, humans are short-term thinkers. Our initial goals need short timelines. We also have short-term memories.

Want to leave the rat race in your rearview mirror? Discover the mile-by-mile guide to a whole new life on the open road...Author and entrepreneur Gary Collins has found true freedom and fulfillment in his life on the road. Now he’s here to help you liberate your lifestyle and find lasting joy through simplicity. The Simple Life Guide to RV Living: The Road to Freedom and the Mobile Lifestyle Revolution contains step-by-step instructions for transitioning to a carefree traveling lifestyle.

Picture yourself trapped in a traffic jam feeling utterly calm. Imagine being unflappable and relaxed when your supervisor loses her temper. What if you were peaceful instead of anxious? What if your life were filled with nurturing relationships and a warm sense of belonging? This is what it feels like when you've achieved emotional freedom.

Bennie Pollard has spent his entire adult life working his butt off. After a very challenging childhood, Pollard followed in his mother’s and aunt’s footsteps who were both hairdressers. Pollard started cosmetology school in the early 1980s. He went on to open his own salon in 1992, and by the early 2000s he added “manufacturer” to his resume. Motivated by some of the world’s most influential speakers, Pollard began to make plans to expand his mark on the beauty industry.

Here is a landmark book by the country's leading pioneer in instinct-driven performance. Kathy Kolbe makes it absolutely clear that you have the right instincts to save yourself from bad relationships and poor career decisions. Her insights will help you convert that hidden power into a personal, practical force. Learn how to be your natural best, and take control of your own destiny.

How to Animate is the first of it’s kind - a series of 26 books collecting everything I have learned so far in my 30-plus year career. It contains all of the advanced techniques that would normally take a lifetime to master! The first book, Advancing Your Animation Beyond The Basics, is the gateway to all of the others. It will show you what skills you need to learn to become a great animator. The other books in this series will teach you those skills. It doesn’t matter what style of animation you do, the techniques, theories, and mindset taught, relates to all of them.

In 101 Activites and Resources for Teaching English Online, you'll get dozens of ideas to use in your own virtual classroom. The highly-detailed descriptions will show you exactly how to use the activities during your lessons. Jackie's clearly and concisely explained activities will help you add instructional variety and put the focus back on your students. If you're extremely busy or you're simply out of new ideas, Jackie's book makes it easy to try out new and exciting activities your students will love! It's easier than ever to have better TEFL online classes today

Agatha Carubia lovingly directs you to the core of your singing technique with the simplicity and passion inspired by 30 years of teaching success. Using a hybrid of the Eastern chakra energy system and the classical Bel Canto vocal technique, Heart-Based Singing serves as a trouble-shooting template for your voice, with practical exercises, tools and solutions for immediate improvement.

In der Ausgabe 5/2025 mit dem Themen-Schwerpunkt Kalifornien erfahren Sie unter anderem, wie sich die Filmindustrie derzeit verändert und welche betrieblichen Vorteile bei Angestellten besonders beliebt sind. Außerdem gibt eine Aufräum-Expertin Tipps, wie man in seinem E-Mail-Postfach und seinen Unterlagen die Übersicht behält. Alle Texte werden von Muttersprachlern vorgetragen.

Four audio courses at intermediate level, which quickly and effectively increase vocabulary, and develop the skills of speaking and listening comprehension. A Month in Brighton and Holiday Travels present the subjects of everyday conversations, teach typical expressions used when travelling and going abroad. Business English broadens vocabulary used at work and when seeking new employment. It develops communication skills in the office and in various business situations.

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

At the end of 2017, feeling burnt out and broken, Emma decided to go on a year-long quest for inner peace - from the comfort of her own home. She tried all sorts of spiritual practices in a bid to derive more meaning from life. The result was a year that changed everything. A year that turned frantic chaos into life in the slow lane. A year of magic and moonlight and pink sky sunrises. A year fragranced with incense and burning herbs (that sometimes smelled suspiciously illegal).

Discover the ancient Japanese secret ways to see joy, meaning, and purpose in every single day of your life. Ikigai, or the Japanese concept of finding your purpose, is the key to living a meaningful life. If there’s one people group who have mastered the art of living - and living well, it’s definitely the Okinawans of Japan. Famous for being the world’s longest-living people, they attribute their joy and contentment to finding their ikigai. It’s the reason why they live longer, happier, and better lives than the rest of us. So how does knowing your ikigai change your life?

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Independent School Entrance Examination or ISEE. The audio is focused and high-yield, covering all three levels of ISEE, focusing on what you need to know to pass your exam. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.

This guide is intended to prepare eligible HR professionals to pass the PHR on their very first attempt. Whether you are, at heart, a self-learner, lack the time or means to spend on review classes or professional tutors, are looking for additional resources for your PHR test preparation class you have invested in or have taken the PHR exam before without success then this guidebook is for you!