Business Education

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

Miguel Ruiz nos recuerda una verdad sencilla y profunda: el único modo de acabar con nuestro sufrimiento emocional y recuperar nuestra dicha de vivir consiste en dejar de creer en mentiras - principalmente sobre nosotros mismos. Este penetrante audio libro nos enseña a recuperar nuestra fe en la verdad y a regresar a nuestro propio sentido común.

This is a book for anyone writing or approving copy: copywriters, account managers, creative directors, freelance writers, and advertising managers. Even entrepreneurs and managers of the brand. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products.

Traditionally, greenhouses were only for the rich. But this is not the case today. You can make your own greenhouse for next to nothing…and you don’t have to be an architect! Many people assume that growing your own food requires a certain skill, but you certainly don’t have to be a gardener! What you need is reliable knowledge from someone who started with just a handful of seeds and now uses their greenhouse to make an extra income. You need a step-by-step guide to planting, pruning, and harvesting. And most of all, you need a plan!

Slow is an inspirational guide on creating a life filled with the things that really matter, and it is meant for anyone seeking peace, meaning, and joy in their otherwise rapid lives.

This audiobook may help you find happiness in your life. These 50 tip can help you find happiness and understand what happiness is.

Discover how you can harness the power of self-discipline to face failure, pick yourself up from it, and turn it into success.

Make money successfully selling the most elusive, expensive spice on Earth—Growing Saffron for Profit will help lead the way! Do you want to take your love for gardening on another level? Have you always wondered what it’s like growing saffron and how people make money off of it? Are you looking for a comprehensive saffron business resource that will tell you exactly what to do to make it big? Even if you’ve never handled saffron or your own business before, Growing Saffron for Profit can certainly give you the clarity you need to get started.

One of the most important decisions that you can make is buying a home and taking out a mortgage to pay for the house. The decisions you make on your mortgage will have financial ramifications for years to come. If you find yourself overwhelmed and confused by all the mortgage terms out there, don’t worry because you’re not alone. Getting a mortgage can be a complicated process, made worse by all the unfamiliar terminology your mortgage lender might use.

In a world with an endless hunger for innovation, why is it so hard to create audacious change? According to thought leader Seth Goldenberg, the answer to this question stems from how we, as a society, view questions themselves. In Radical Curiosity, Goldenberg argues that because we value knowing above learning and prioritize doing over thinking, curiosity has become an endangered species.

If all you want to do is listen to a summary and get the point, the phrase is mental toughness. Focusing on figures such as Jocko Willink, David Goggins, and Musashi, learn what moves great warriors, athletes, coaches, and thinkers to make the tough decisions and apply it to your life.

The author, Jan Glaz, uncovers the shady side of the beauty business on all fronts: haircuts, makeup, hairstyling and fashion. Between the covers of this book we’re introduced to the outrageous behavior transpiring behind the scenes during worldwide Cosmetology Conventions, local beauty shows, and high-end beauty salons. Also revealed are the un-average clientele, the ones who disrupt the industry and the not to be forgotten hairdressers, the ones who inhabit strange personalities to the detriment of shop owners, customers and coworkers. Speaking of shop owners, not all are considered ...

Are you thinking about your future and wonder if you will get to live with some financial stability? Does the stock market seem a bit scary and complicated to you right now? Don’t worry; everyone has been in your shoes when they first started out. The great thing is that you are getting out there at a very young age, and you can start investing from as little as the cost of a pizza! Many adults twice your age still don’t understand the stock market—here you are trying to live a financially independent life by giving yourself an advantage.

To get the job you want, you don’t just need a great resume—you need an outstanding resume, one that puts you in the top 1 percent of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of 10 years and provides a precise step-by-step set of instructions for crafting the perfect resume, down to the last period.

Struggling to write copy that converts? Wish you had a blueprint instead of guesswork? The Copywriting Playbook is your practical guide to writing better, faster, and more persuasively—without sounding pushy or robotic.

How do leaders become clearer as complexity increases? We live in a world where decisions require judgment, getting people on board, drawing on local knowledge, ingenuity, and commitment. As leaders, how do you get beneath surface-level change to tackle complex challenges with depth and clarity?

Nuance is the answer. Michael Fullan returns with an eminently digestible, compelling and practical guide on the three habits of nuance: joint determination, adaptability, and culture-based accountability.

In a world increasingly defined by crisis, public service institutions like colleges, universities, and nonprofit organizations require capable, dynamic, and trustworthy leadership, yet stories of leadership failures there abound. The problem, Kathleen Fitzpatrick argues in Leading Generously, is a fundamental mismatch between the communal purposes that leaders must serve and the individualistic structures under which they operate.

Here, you will learn everything there is to know about Etsy, what you can and cannot sell, and how you can generate sales and profit by selling your product.

Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success.