Business Education

Emotions matter. Whether negotiating with an angry boss or an outraged teenager, emotions can derail you. Properly treated, however, they can help you achieve the results you want. This book shows you how.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Learning is the key to bettering your circumstances and becoming the person you want to be. Skills, information, and abilities will never come to you - it’s up to you to seek them out, and this audiobook shows you how to do so in the most effective and efficient manner.

For over a century, The New York Times has been an iconic institution in American journalism, one whose history is intertwined with the events that it chronicles—a newspaper read by millions of people every day to stay informed about events that have taken place across the globe. In The Times, Adam Nagourney, who’s worked at The New York Times since 1996, examines four decades of the newspaper’s history, from the final years of Arthur “Punch” Sulzberger’s reign as publisher to the election of Donald Trump in November 2016.

Struggling to write copy that converts? Wish you had a blueprint instead of guesswork? The Copywriting Playbook is your practical guide to writing better, faster, and more persuasively—without sounding pushy or robotic.

Introducing "The Path to Personal Training Success" - the ultimate guide for aspiring personal trainers who are passionate about improving the lives of senior citizens! This comprehensive eBook is your golden ticket to transforming your passion for health and fitness into a thriving business centered around helping seniors achieve their fitness goals. Say goodbye to one-size-fits-all fitness programs, and say hello to a unique and rewarding career as a senior-focused personal trainer. In this well-structured and captivating guide, you will master the art of tailoring fitness programs to ...

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Adam Braun began working summers at hedge funds when he was just 16 years old, sprinting down the path to a successful Wall Street career. But while traveling as a college student, he met a young boy begging on the streets of India. When Braun asked the boy what he wanted most in the world, he simply answered, "A pencil." This small request became the inspiration for Pencils of Promise, the organization Braun would leave a prestigious job at Bain & Company to start with just $25 at the age of 24.

Women Food and God is Geneen Roth's masterwork, the final book she intends to write about the subject that has fascinated her since she wrote the bestselling When Food is Love two decades ago. From the very beginning, the listener is in the grip of an intelligent, humorous and thoughtful teacher who unravels the beginning of addiction until it's logical end.

Are you tired of "how to publish books" that are full of fluff and no real information? I was, too. I determined to jump in and learn for myself - and that's exactly what I did. I started with my first book, How to Work from Home and Make Money, and then quickly published three more. I was looking for the topic of my fifth book when it hit me - why not share what I've learned with the people who still haven't made the leap and published their own book?

A 'textbook with passion', Hardwiring Excellence offers a road map and practical how-to guide for creating and sustaining a culture of service and operational excellence. In this book, author Quint Studer, founder of Studer Group, draws on his personal experience as a former hospital executive who led two organizations to the top 1% in patient satisfaction and his experience coaching hundreds of healthcare organizations since.

This is a collection of 50 simple tips of advice that any student would like to know. The book offers practical timeless tips, including money management, your major and school, friends and socializing, and starting your career.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition: how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you'll go from knowing absolutely nothing to performing noticeably well. What do you want to learn?

Unlock Your Potential as an Online Tutor: A Comprehensive Guide to Building and Scaling Your Tutoring Business In today’s digital age, online tutoring has become an essential resource for students seeking personalized support and guidance. This book serves as your ultimate roadmap to success in the world of online education. Whether you're an experienced educator or just starting your tutoring journey, this guide provides you with the knowledge and tools you need to thrive. Inside, you will discover: Proven Strategies: Learn how to identify your niche, attract clients, and build a strong ...

Drewbie Wilson, Vice President of Break Free Academy, shares the secrets to success in his new book on social media. With over 4.7 billion active users worldwide, social media offers entrepreneurs and business owners an unparalleled opportunity to build their brands and increase sales. Drewbie's wealth of experience in harnessing the power of social media to generate leads and close sales has seen him close over $13,000,000 in sales online, and his clients have seen even more significant success. Here are the key topics covered in the book: Harnessing the power of social media to generate ...

Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.

Drawing on military leadership knowledge and personal experience, 5 to 50 to 500 introduces The Business Navigation Framework™, designed to create the conditions for organizational scalability. To be scalable, organizations need to navigate toward an end state using an intent based decision-making and action-enabling framework. Scalability is not about resources, it's about an adaptability mindset. Organizations are complex organic living systems that can adapt and grow. Developing and sustaining adaptive capacity in organizations is the main job of a leader preparing to scale.

Organizations succeed or fail based on the quality of their leaders. Even in the technology soaked 21st Century, leaders are still the key element in the accomplishment of your mission. Leadership in the Shadows describes, in detail, a set of leadership principles which have been proven in the most challenging conditions America has faced over the last two decades. Drawn from real life experiences, SGM (R) Lamb's lessons will give you the tools and insight to raise your leadership skills to the next level.

Emily Post has become synonymous with proper etiquette and manners. Etiquette in Society, in Business, in Politics, and at Home (1922) deals with manners and social rules, and became a best seller, with frequent updated editions to keep up with social changes. Emily became a popular columnist and radio guest due to the book’s success.