Business Education

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Learn everything you need to know to ace the new PMP Exam. The Perfect PMP Exam Prep Flashcards are aligned with the NEW PMP exam and the PMBOK Guide, 7th Edition. Master the 714 Most Important Agile, Waterfall, and Hybrid PMP concepts you must know to ace the exam. Every concept is explained in a simple way so you can stop memorizing and actually learn!

You’re never too young to learn the language of money… and the lessons that his rich dad taught Robert. Like it or not, money is a part of our everyday lives and the more we understand it, the better the chance that we can learn to have our money work hard for us - instead of working hard for money all our lives. That starts with learning the language of money. This book, created from the international bestseller Rich Dad Poor Dad, shares Robert’s inspiring person story but teaches how to make smart choices.

Mastering the Seven Decisions guides listeners to a profound understanding of how to fully integrate seven life-changing decisions into their daily lives. The responsible decision, the guided decision, the active decision, the certain decision, the joyful decision, the compassionate decision, and the persistent decision.

What if your book could succeed without wasting months on social media or thousands on ads? Smart Book Launch is the clear, practical roadmap every nonfiction author needs to turn their message into real book sales — even without a big platform. Whether you’re self-published, traditionally published, or somewhere in between, this guide walks you step by step through what actually works in today’s noisy publishing world. You’ll learn how to build momentum before your launch, sell with confidence even if you’re starting from scratch, and keep sales coming in long after your book goes live.

Developed by experienced real estate professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Real Estate License Examination in Washington. The audio is focused and high-yield, covering the most important topics you need to know to pass your examination. The material is accurate, up to date, and broken down into 15 bite-sized chapters.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity - think Strunk and White's Elements of Style for the digital age.

Daily observation of classroom teaching can significantly impact the quality of teaching and learning. Organized into 21 chapters designed to be read over a period of 21 school days, Now We're Talking! presents a results-driven approach that far surpasses traditional walkthrough models of feedback for teachers. School leaders will complete two cycles of teacher evaluations while reading the book and establish the necessary foundation for subsequent visits.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Financial officers, auditors, police officers, and other detectives all rely on forensic accountants. You may wonder what type of person becomes a forensic accountant. This audiobook will detail not only what it takes to be one but also how to be good at it. Learn about the different types of fraud, how to detect fraud, how to review financial statements and inventories through the eyes of a detective, and more.

Every business owner should know the concepts of financial accounting. This audiobook is intended for people who want to know something about the fundamentals of financial accounting without necessarily becoming an accountant. By listening to this audiobook, you'll learn the basics of financial accounting and how to record your business transactions. You will get equipped with the ratios and other tools that can be used for performing your analysis of the income statement, balance sheet, and statement of cash flows.

The COVID-19 pandemic proved that reliable, high-quality childcare is more essential than ever, and center directors are the industry’s indisputable backbone. Learn how to become a director and what exactly a director does. Whether you call your program a mother’s-day-out, a preschool, an early childhood learning center, daycare, childcare, nursery, or school, you still need to have a good understanding of the daily roles and responsibilities of the administrator/director.

This is a collection of 50 simple tips of advice that any student would like to know. The book offers practical timeless tips, including money management, your major and school, friends and socializing, and starting your career.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

In this groundbreaking audiobook, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.

In a noisy world where attention spans are shrinking, short books that solve real problems are the secret weapon of modern entrepreneurs, coaches, consultants, and creators. Mini Book Launchpad is a step-by-step guide that shows you how to turn your message into a high-impact, self-published mini book on Amazon — even if you're not a writer.

Have you always wanted to put your thoughts and feelings into the form of musical lyrics but couldn't quite make the transition? If so, then How to Write Lyrics for Beginners in 24 Hours or Less: A Detailed Guide is the book you have been waiting for. Inside you will find everything you need to walk you through the lyrics-writing process to ensure you go from novice to maestro in no time flat.

On the first day of high school, Kristina Ellis' mom - a single, working mother who lost her husband to cancer - informed her that she could not financially support her after graduation. Kristina would need to find her own way to pay for college. As an average student with less-than-impressive test scores, Kristina realized she would have to sell herself to scholarship committees if she wanted to stand out. That's when she devised the plan that led to her receiving over $500,000 in scholarships.

Alcoholics Anonymous -t he Big Book has served as a lifeline to millions worldwide. First published in 1939, Alcoholics Anonymous sets forth cornerstone concepts of recovery from alcoholism and tells the stories of men and women who have overcome the disease. This is the most widely used resource for millions of individuals in recovery.

Ten renowned teachers and Hay House authors offer practical advice and inspirational teachings to hone and develop your psychic tools.