Business Development Strategy

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

The Art of War is an ancient Chinese military treatise dating from the fifth century BCE). The work, attributed to the ancient Chinese military strategist Sun Tzu (Sunzi), comprises 13 chapters, each devoted to an aspect of warfare and its application to military tactics and strategy. It contains a detailed analysis of the Chinese military, from weapons and strategy to rank and discipline as well as the importance of intelligence and espionage in war.

Calling all entrepreneurs! Starting a business is an exhilarating journey filled with potential success. Yet, the task of crafting a brand and marketing strategy from scratch can be daunting. That's why I'm here to introduce you to your new ally in the world of marketing: ChatGPT. In this engaging audiobook, I'll lead you through marketing essentials, empowering you to stand out.

Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever. The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.

Elevate Your Leadership: Master the Art of Influence and Impact Are you striving to enhance your leadership skills and inspire those around you? Leadership Dynamics by Dale Brown is the definitive guide you've been searching for. This groundbreaking book delves deep into the multifaceted nature of effective leadership. By blending historical insights with contemporary strategies, Dale Brown offers a unique perspective that is invaluable for anyone looking to refine their leadership style—from corporate executives to community leaders. What You'll Discover: Evolution of Leadership: A ...

The challenges in operating a successful tax practice have been steadily increasing with stiff competition and new technology making it more difficult than ever to achieve profits and life balance. If you don't have today's knowledge to navigate the ever-changing tax preparation industry, you may be on the path to frustration and stagnation. Whether your dream is to make some extra money doing taxes seasonally, own a lifestyle business where your employees will run the show for you seamlessly, or to grow a multi-office tax business empire, this is the blueprint for success.

What if your small family daycare could run as if you had a full-time team of childcare professionals working for you? That's exactly what you could have after implementing the knowledge found in this series. I'm going to teach you how to set yourself apart as a quality family daycare provider that is better than the largest childcare center in your area. The goal is to get your business stable. It will be ready to duplicate, expand it into a larger childcare center, or just have someone else take over for you, if you prefer.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.

Once, I believed success came from tireless effort and chasing every opportunity. But as jobs came and went, a revelation dawned: the work landscape had transformed without my notice. But rather than despair, I found strength in faith and a strategy for this new world. This book unveils that strategy.

Business operates at the frontiers of society – seeking out new territories to explore and exploit, imagining fresh new ways to meet age old needs, innovating the artefacts that become the legacy of civilizations, reinventing the rituals which shape acceptable social behaviour, and changing the way we spend our precious time. But what happens when the landscape itself changes? As the world globalises, power is shifting – from the plush boardrooms to dusty streets, from the financial market casino to the internet connected community, from the annual general meetings to the mass activist ...

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

Drawing on the science of how we learn, The Expertise Economy shows companies big and small how to transform their employees into experts and ultimately their biggest competitive advantage. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of Ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

In this innovative book, Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters, Salenbacher reveals how to use brand positioning methodology to discover where to go next.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Building a business and a brand can be a challenge, but it can also be a rewarding adventure that impacts the lives of the entrepreneur and their audience. In MINDING YOUR BUSINESS: 12 Keys for Growing Your Business Online and Offline, media personality/entrepreneur/author and brand strategist Cyrus Webb shares the keys that have helped him grow Conversations Media Group--and what can help you in growing your own business and brand as well.

Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. In this book, the authors draw on their extensive experience with scorecard projects to provide a step-by-step method for introducing the Balanced Scorecard into an organization. This book will provide senior and operational managers, consultants, and business academics with a comprehensive view of emerging Balanced Scorecard practice supported by both business advice and a theoretical foundation.

The process of creating a small business brand begins with assessing its strengths and goals. This workbook will take you through each phase of generating the assets needed to establish a presence and build awareness for a small business brand. This 10-lesson guide is for beginners who want to manufacture messages and professional identities as well as create a consistent vision for any branded media project.

Discover the strategies and tactics to maximize the value of your laboratory as you prepare to sell. Melissa Butterworth explains the process, as she teaches you how to become far wealthier than you could have ever dreamed. Don’t leave money on the table.

Unlock the secrets to success with "Strategy of Growth: Mastering Consciousness for Success"—a groundbreaking guide to achieving personal and professional transformation. In this empowering book, acclaimed entrepreneur and author Adina Brunetti reveals how to harness the power of mindset, mindfulness, and minimalism to elevate your life and business.