Business Development Skills

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and ...

There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

With Manners Will Take You Where Brains and Money Won't, Donald James goes beyond handshakes and thank-you notes to explain how the true definition of manners is the authentic and genuine way we show up in the world. With inspiring and thought-provoking stories from his 35 years in public affairs and education at NASA, and guided by the lessons his mother taught him, Donald explains how having good manners is a key ingredient to finding purpose, fulfillment, and meaning in business and in life.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

Most people typically listen with the intent to reply. Habit 5 explores the essential communication skill of listening to truly understand, which helps us to avoid reading our own autobiographies into other people's lives. It opens us up to one another's perspectives, ideas, and emotions. Then real communication can happen, new and better ideas can be conceived, and everyone involved can learn from one another.

Want to conquer the stage, inspire your audience, and make your speeches unforgettable? Your journey to powerful public speaking starts now! Does the thought of speaking in front of an audience make you nervous? Have you struggled to keep your listeners engaged? Do you want to command attention and deliver impactful speeches with confidence? If so, you’re not alone. Public speaking is one of the most common fears—but with the right techniques, anyone can become a compelling speaker.

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.

Imagine standing in front of a room full of strangers - and feeling absolutely at ease with yourself and in command of what you have to say. Yes, you can end your fear of public speaking, teaches Lee Glickstein, and become a powerfully effective speaker at the same time. In Be Heard Now!, you won't learn any mechanical techniques or oratorical tricks. What you will learn is how to stop "performing" to audiences and how to start connecting with them.

Today's leaders face so many challenges - employee retention, operational efficiency, culture, collaboration, leading across generations, and more - but communication is at the heart of every one of those issues. A clear message with a powerful delivery gets you halfway home. Leadership Language will help you to peel back the ineffective "business speak", so you can change the conversation. And change your results.

Everybody's biased. We all harbor unconscious assumptions that get in the way of our good intentions and keep us from working harmoniously and effectively with other people. In our increasingly diverse society this can be a real stumbling block. Tiffany Jana and Matthew Freeman - consultants who also happen to be a biracial couple - argue that ultimately the only way to really overcome bias is to focus our energy on building relationships.

Get more of the communication ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to: rethink how you give feedback to employees; ask questions to encourage learning and the exchange of ideas; invest in the right virtual communication tools for your team or business; establish a language strategy for your company; negotiate effectively with anyone - including liars; and present data more powerfully using visualization.

In Dr. Diane Hamilton’s provocative new book, she uncovers what could foreseeably be the next movement to enhance human performance, a critical and direct link to improving motivation and communication-based issues that challenge organizations. Drawing on decades of research and incorporating interviews from some of the top leaders of our time, Hamilton examines the factors that influence curiosity including fear, assumptions, technology, and environment (FATE). Her ground-breaking research provides an action plan to transform individuals and organizations.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

Most of us want to choose inclusive, respectful, and empowering language when communicating with or about others. But language—and how we use it—continually evolves, along with cultural norms. When contradictory opinions muddle our purpose, how do we align our word choices with our beliefs? Who has the final say when people disagree? And why is it so hard to let go of certain words? Afraid of getting something wrong or offending, we too often treat words as right or wrong, regardless of context and nuance.

Conviértete en una potencia comunicativa irresistibleVa mucho más allá de la palabra hablada. Lo que tienes que decir verbalmente es sólo una pequeña parte de lo que se necesita para cautivar a tus oyentes y ganarte al mundo.

In Speak!, you will learn to: conquer fear and gain comfort in public speaking; create and maintain positive impressions; be more natural and relaxed when making presentations; communicate ideas with clarity and force; sell ideas and inspire others; plan and organize professional presentations; speak to a virtual audience; and bring the audience into the conversation, don't talk them to death!

The more you are liked, or the higher your likeability factor, the happier your life will be. This audiobook will show you how to raise that likeability factor by teaching you how to boost four critical elements of your personality.

In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple four-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies - including how to create seven perpetual income streams in 12 months from just one message - this is your go-to guide for living your dreams and impacting the world for good.

If your answer to any of the following questions is yes, listen to this book now. Don't walk into another situation without being 100 percent confident. 1. Have you ever been unsure as to who should be introduced first? 2. Have you ever placed your keys, purse, or cell phone on a table at a restaurant? 3. Have you ever worn your name tag on your left lapel? 4. Have you ever buttered your entire dinner roll before taking the first bite? 5. Have you ever sat down to dine and not known which glass was yours?