Business Development Marketing

These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra five per cent of sales growth, The Automatic Customer will be your secret weapon.

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...

Imagine you can have the knowledge you want to start your business and live the Hassle Free All-American Lifestyle of Independence, Prosperity and Peace of Mind. Learn how to.... Get free government grants for your small engine repair business.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Ultimate Course Formula is for coaches, authors, speakers, and consultants (often referred to as “experts”) who want to make a difference in the world. This book is for people who are sharing their knowledge and expertise and want to make money by selling their content. As Iman Aghay expertly teaches audiences around the world how to create a vital impact on our world, expand their reach and touch the lives of those who want and need to hear the message only they are meant to share, he provides a system that has led to many of his students to incredible success.

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

If you want to cook a delicious soup, you start with the best ingredients. The pot you cook the soup in won’t affect the outcome very much. Many coaches hope that things like a Facebook group, YouTube channel, or Funnel are the answer to growing their businesses when, in fact, these are the equivalent of a pot in a kitchen. They are helpful tools, but they don’t work on their own. You must combine them with the best ingredients. Nail Your Niche is about finding your ingredients, so you can use them with your tool of choice to build a successful online coaching business.

Many businesses create an ideal consumer profile - aiming all their sales and marketing efforts toward this single type of person - and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?

Tired of fluff-filled business books that talk theory but skip the “how”? This is the blueprint you’ve been waiting for—clear, actionable, and built for people guide ready to do. In "10 Proven Steps to Online Business Success," we'll navigate the exciting journey from concept to launch, focusing on proven strategies that work in today's digital landscape. This isn't just another theoretical business book - it's your practical roadmap to creating sustainable online income streams. Drawing from real-world successes and failures, we'll explore each crucial step of building a digital ...

Erik Shellenberger is back with Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would - his latest installment in the Bar Marketing Basics series. In this no-nonsense guide, Shellenberger cuts through the BS with refreshing honesty and raw insight.

Starting a business is exciting, but without the right knowledge, it can feel overwhelming. Whether you’re a new entrepreneur, small business owner, or aspiring startup founder, this book is your step-by-step guide to building a profitable and scalable business from scratch. This book is more than just theory—it’s packed with real-world examples, actionable steps, and expert insights to help you launch, manage, and scale a successful small business.

The BD-BOK is the official guide for completing the Global Business Development Association (GBDA) Business Development Professional (BDP) certification. It contains the fundamental art, science, and ethics necessary for success in the business development profession. It is designed for individuals, corporations, and academic programs: Academic Programs: The BD-BOK is consistent with standards suitable for undergraduate and graduate curriculum as a textbook or means to achieve basic and advanced business development professional certifications. Individual Training: The BD-BOK also supports ...

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking.