Business Development Marketing

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

From the best-selling author of The Radical Leap and Greater than Yourself comes the first book to directly address love as a hardcore business principle that generates measurable results.

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

This book is a must-listen for anyone looking to increase their sales and productivity. The author shares her harrowing life story of growing up in one of the most dangerous cities in America, and how she overcame obstacles to create wealth in the real estate market. This book is not just about the author's journey, but also about how she used her experiences to help others achieve their success. The author's story is inspiring and motivating, and her insights into the real estate market are valuable for anyone looking to make a career change or start a business.

What makes you stand out? In a world filled with good choices, why should your prospective clients choose you over the competition? In short, it comes down to answering one question: "Why should I choose you?" Whether you compete in a market saturated with similar service companies, or with franchises and corporations thousands of times your size, Lobster on a Cheese Plate will give the tools you need to take them on and win.

Regardless of the physical location of your business, it is the desire of every firm to develop their firms to international status. For this reason, the owners of these businesses turn to an online platform to display their products to attract the global customers. Amazon, the most preferred online marketing medium, operates about 11 online marketplaces globally. This development helps a profit-oriented business person to meet his or her goal.

This book is like having coffee with an award-winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-listen-to guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup.

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

This audiobook is about developing winners - providing salespeople with the secrets sports professionals have used over the years to help them win in highly competitive environments. For example, most top golf pros are all virtually equal skill-wise - you couldn’t pass a sliver of paper between their ability, yet only one of them can win each week. Only one can triumph. So what is it that separates them - if not their skills? The answer to this question is as simple as it is profound; it’s all about how they think!

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today.

Building Brands: What Really Matters demystifies the concept of branding, making the complex concepts within the marketing discipline simple to understand. The book covers branding in a way business people can easily relate to. Ed Burghard offers real-life examples of how he has successfully applied branding concepts to his work at Procter & Gamble over his three decade marketing career. The templates for developing a brand strategy are easy to understand and implement. While some branding experts seem to want to create a mystique around the branding of products and organizations, this book...

Cadence is a parable of a business owner and triathlon coach named JJ, who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners, struggling to stay afloat. That all changes fast when an athlete he coaches teaches him how to turn the store's profitability around.

Great salespeople are made, not born. Now you can learn how to get the winning edge in the art of selling from America's 5 best sales professionals: Martin Shafiroff, the world's #1 stockbroker; Bettye C. Hardeman, America's #1 residential real-estate agent; Joe Gandolfo, the world's #1 life insurance agent; Mary Kay Ash, founder and chairman of Mary Kay Cosmetics, Inc.; and Buck Rodgers, IBM's legendary super-salesman.

Do you think you must have thousands of followers to make money on Instagram? Some would say so, but I call shenanigans. The amount of money you make on IG as a solo entrepreneur or small business owner always boils down to your strategy and what you offer. It’s about knowing your audience, crafting a message they care about, and delivering a solution to their “problem”. Distilled in this book is how I and others are using IG to make thousands of dollars with minimal time investments and with less than 1000 followers. Be ready to never look at IG the same way again.

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought.

This scientifically packed and highly practical book is going to show you, step by step, what you need to do to make sure you're working effectively toward the dreams and goals that are right for you. Whether you're an elite athlete, entrepreneur, executive, professional, writer, or high achiever of any type, this book is for you.

For the past 10 years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal 10 revolutionary new megatrends that are transforming how we work, play, and live.