Business Development Marketing

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.

As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran’s deeply personal and engaging anecdotes provide listeners with the sobering truth that stepping out on your own in business is some of the hardest work you’ll ever do in your life. Halloran doesn’t sugarcoat anything for his listeners. Instead, he gives the advice he’s cultivated over the course of his storied and successful career as a serial entrepreneur—always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

One of the best methods for achieving financial independence and passive income these days is through online business. To navigate the intricacies of the digital world, "The Online Business Blueprint: Mastering Digital Marketing for 2025 with Strategies to Build Your Online Empire" is your indispensable guide. With the help of this book, you will be able to create a profitable internet business that will allow you to be independent and flexible in how you make money.

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?

In this audiobook discover many types of successful, fun first sentences that will generate positive engagement from prospects. Our prospects guard their time, so they are especially brutal when judging our first sentences. Most times they make that entire judgment in the first few seconds. You want your prospects on your side when presenting. You can't start with a second sentence, so your first sentence better be good.

Discover the secrets to launching your own thriving home-based tutoring business with "The Profitable Home-Based Tutoring Business: A Comprehensive Guide to Success!" This definitive guide takes you on a journey through the lucrative world of tutoring, focusing on the ever-growing and essential field of STEM (Science, Technology, Engineering, and Mathematics). Unlock unparalleled insights into identifying your niche, conducting market research, and understanding the needs of STEM students. By creating a solid business plan and effective STEM curriculum, you'll have a foundation that sets ...

Are you struggling to grow your business? No matter what your definition of success is, each one of us out there has the dream of being successful. Maybe you want to be an entrepreneur, speaker, coach, or writer. Maybe you just have the dream of making good, passive income. Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best-selling book.

Land the deals you want and develop your instincts with million-dollar negotiation techniques. After selling over $3 billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, costar of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America's top agents. Buying or selling a house, whether for a client or yourself, is one of the most important and stressful deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

Turn your Ideas into Profit by Starting a Thriving Business in South Africa Do you have a brilliant idea and the drive to succeed—but feel stuck on where to begin? Whether you're dreaming of launching a shop, starting a home-based business, building an online store, or developing something completely new, this book is your step-by-step guide to turning your vision into reality. Starting a business in South Africa can feel overwhelming. From navigating confusing regulations and registering your business to finding funding and attracting customers—it’s easy to feel lost. That’s ...

With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!

The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.

Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.

The single most common and frustrating problem for anyone in business, anyone in a career or job transition, anyone moving back into the workforce, and anyone about to graduate from college... is getting the access they need to prove their abilities.