Business Communications Management

Marketing: Principles and Practice, 5th edition “The Standard Work of Holistic Marketing”: Phil Kotler This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also been enriched with up-to-date company case studies that show how tools and strategies are applied in practice. In addition, this standard work of holistic ...

In The Manager’s Communication Toolkit, Tina Kuhn introduces hands-on strategies for dealing with the most challenging personality types. Dividing the book into three parts, she breaks down the different communication tools, illustrates techniques for working purposefully and skillfully with the personalities she profiles, and shows listeners how to explore their own communication and management styles. This book is for anyone who needs to communicate with others at work—bosses, coworkers, subordinates, and customers.

Ever felt tongue-tied in conversations? You're not alone. Many of us struggle to express ourselves, connect with others, or handle tricky discussions. But imagine being able to chat confidently with anyone, anywhere. Picture yourself resolving conflicts effortlessly, building stronger relationships, and feeling heard and understood. This book is your roadmap to becoming a conversation master. Inside, you'll discover five simple yet powerful rules that will transform the way you communicate.

Are you earning what you're worth? Master negotiator Roger Dawson shows you how to get a better deal from your current employer and how to negotiate the best deal from a new employer. And you won't come off as greedy, overly aggressive, or selfish. In fact you'll learn how to win salary negotiations and still leave your boss feeling like he or she has actually won! You'll also learn how to become more valuable to your employer or prospective employer and how to develop power and control over your career and gain an amazing ability to get what you want.

The pandemic, and the resultant ever-evolving landscape of hybrid work, highlighted that we're asking more of our mid-level managers than ever. You balance leading your team with maintaining your high-level individual performance. You provide feedback and coaching, support your people through tough times, field requests large and small, and communicate in every direction. Mid-level managers are the key to managing a hybrid workforce, leading innovation, managing talent, and helping your organization—and its people—adapt to our changing world.

Some people are talented at speaking before audiences, some at writing books, some at leading others, some at starting businesses. We're just talented in different ways. If you want to succeed, you must first identify the areas in which you are talented and then commit to developing those talents to the fullest. This audiobook will help you do just that with 12 proven strategies for uncommon achievement, including substantiated studies and unforgettable tips.

Become a dynamic, magnetic, and powerful leader! Are you ready to take on a leadership role? Are you gaining more responsibility in life? Is it time to get the leadership training you need to inspire your team? With Leadership: Gain Confidence to Influence as a Leader Through Communication Skills and Coaching, you'll learn everything you need to know to lead with confidence. You'll discover essential body-language tools for communicating effectively before you even speak. In this essential guide, you'll learn how leaders are born and made.

Diana McLain Smith addresses key questions about the nature of professional relationships, explaining how companies are irrevocably shaped by positive and negative relationships between colleagues, in a guide that shares strategies for building strong and flexible working relationships that can endure difficult interpersonal challenges.

Does the mere thought of speaking in front of an audience give you goosebumps, butterflies, and heart palpitations? If you want to overcome all of these, then you need this book in your life. For a lot of people, public speaking is a terrifying thing. Preparing to speak is the easy part. You either familiarize yourself with the topic, create cue cards to help you remember the things you need to talk about, or in some cases, memorize your speech. But when it's time to step up onto the stage and face the crowd, that's when the real challenge begins.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Here at last is a clear, easy-to-follow interpretation of the classic Chinese text The Art of War by Sun Tzu which incorporates modern business lessons to make this relevant and accessible to today's executive facing strategic and competitive challenges. For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation.

Laurie Beth Jones, management expert and business consultant extraordinaire, noticed that of the personality/temperament profiles in the market today, none of them provided a tool that was simple, visual, intuitive, and powerful enough to create a shift in thinking as well as relating. So she developed The Path Elements Profile (PEP), which can be used in recruitment, placement, retention, team building, and customer relations as businesses transform many individuals into a harmonizing, humming force for good.

The Student Leadership Challenge tailors one of the world’s most respected leadership models to students’ unique needs, and provides a proven pathway to success. Based on The Five Practices of Exemplary Leadership, this book merges solid research with personal stories from real-world student leaders to help students develop the critical skills they need to lead both now and after graduation. Useful from high school to graduate school and beyond, these lessons are reinforced by reflective and critical thinking activities to help students internalize important concepts.

Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. According to Maxwell, the greatest leadership principle that he has ever learned in over thirty-five years of leadership is that those closest to the leader will determine the success level of that leader. It's not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you.

Wish you knew how to walk up to anyone and break the ice effortlessly? Do you hope to avoid awkward silences and make an instant impression? You'll get more than that in this book: not only what, when, and how to say it, but the exact roots of why from human psychology and interaction.

Whether you're leading a diverse team, working in a challenging cross-cultural environment, or simply working with people who are "not like you," you need to be able to get along with everyone as a team, to get the work done. This book explains the skills you need to communicate, motivate, and inspire people to collaborate-even if they have very different values, lifestyles, or priorities.

In 2020, the world as we knew it changed. For close to two years, people were socially isolated. Many of us lost the art of human face-to-face connections that lead to the development of close intimate relationships. In Relational Intelligence, Dr. Adam C. Bandelli outlines the five essential skills that can help you reconnect with others and build strong, long-lasting relationships. Drawing on research from the fields of psychology, sociology, and behavioral science, he explains why these skills are necessary tools for building a life of joy, satisfaction, and fulfillment.

You're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it. Experts tell us to negotiate as if we live in a rational world. But people can be angry, fearful and irrational. To achieve your goals you have to be able to deal with the unpredictable. In Getting More, negotiation expert Stuart Diamond reveals the real secrets behind getting more in any negotiation - whatever more means to you. Getting More is accessible, jargon-free, innovative...and it works.

Dana Wright-Wasson, president of Take Action Inc. and renowned speaker, shares the components necessary for leaders to design an exceptional employee experience. Using design thinking, studies, and stories from more than 20 years of facilitating employee engagement within teams and organizations, Dana will show you how to develop your leadership strengths, recognize good ideas, and give voice to your teams. She also uses examples from admired global corporations that are creating real impact, including Zappos, Google, Netflix, and Mars, Incorporated.

This is the go-to guide on working with anyone in your office - from the difficult or negative to the toxic and destructive - whether they are your manager, a team member, or someone who’s just waiting out the clock. Chock-full of useful advice that will make your workday happier and more productive.