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Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points. Written by ...

Fortune 500 strategist and best-selling management author Ken Tucker explores the challenging skill sets required to navigate conflict and crucial conversations effectively. Drawing upon decades of experience in the corporate and government worlds, Tucker teaches leaders how to say what they really need to say and say it right, so their people and organizations execute the results they want and need.

In this must-have money manual, personal finance expert Matt Schulz empowers you to ask forty-five fiscal questions in seven key areas of life: credit and debt, healthcare, housing, shopping, travel, work, and relationships. The questions feature decision trees, success stories, potential risks, and other practical tools that skillfully guide you through the pros and cons and explain the relevant data. Every request also comes with an easy-to-follow, fill-in-the-blank script.

We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'play the game!'; 'beat them down!'; 'toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.

Ever felt tongue-tied in conversations? You're not alone. Many of us struggle to express ourselves, connect with others, or handle tricky discussions. But imagine being able to chat confidently with anyone, anywhere. Picture yourself resolving conflicts effortlessly, building stronger relationships, and feeling heard and understood. This book is your roadmap to becoming a conversation master. Inside, you'll discover five simple yet powerful rules that will transform the way you communicate.

The last five years have seen dramatic and fundamental changes in whistleblower procedures for organizations. Prompted by a spate of important public disclosures, organizations are now mandated by law to implement effective arrangements enabling employees to speak up about perceived wrongdoing. Currently few resources exist to help with this. To help fill the gap, The Whistleblowing Guide examines the opportunities and challenges associated with different types of whistleblowing and speak-up arrangements, making recommendations based on best practices you can trust.

Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. According to Maxwell, the greatest leadership principle that he has ever learned in over thirty-five years of leadership is that those closest to the leader will determine the success level of that leader. It's not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you.

Unlock the Secret to Exceptional Leadership with Emotional Intelligence. Have you ever wondered why some leaders excel while others falter? The key to success lies in emotional intelligence. Research shows that emotional intelligence is a critical factor in effective leadership. A leader who is self-aware, emotionally stable, self-motivated, and self-confident can inspire and guide their team to new heights.

The Quick-Step Handbook to Improved Listening Skills and How You Honor Others in Listening. Not a complicated textbook - this simple handbook explains the 20 key protocols necessary for active, purposeful listening. There is tremendous power in listening, and being a better listener can elevate your status among those around you, mitigate many a drama, and instill a sense of esteem in those to whom you listen.

In a world of constant change, leadership skills are among the most critical to the survival and development of organizations. However, the acquisition and development of effective leadership often become a sort of a "grail quest". The very definition of leadership is debatable. For some, it is the ability of an individual to lead or lead other individuals or organizations to achieve certain goals. For others, it is foremost the ability to influence. The nuances of the definitions of leadership are numerous and reflect, above all, their results rather than their very nature.

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

Nearly a quarter century ago Carter Cast seemed to have it all together: he had a first-class education, an all-American athletic career, and was a very bright and energetic rising star on the fast track at a Fortune 100 company, PepsiCo. But blissfully unaware of how negative perceptions were shaped, he was stunned when called into his boss's office, and told he was "unpromotable" because he was "obstinate", "resistant", and "insubordinate".

Negotiating is an art. It's complicated. To become an exceptional negotiator traditionally requires years of experience in negotiations. But that doesn't mean that most people can't quickly and easily learn proven negotiating skill and techniques if someone shows them what to do. This book does exactly that. Never Lose Again reveals a simple but remarkably effective set of fifty questions that anyone can immediately use to become far better negotiators.

Negotiation is hard. It’s especially tough when you feel like the underdog—whether you face a ‘Godzilla’ counterpart, face threats of budget cuts during a downturn, or know that you need a deal more than the other side does. Seth Freeman can help. Freeman is an award-winning professor who has taught negotiation to thousands of leaders and students.

Stories have power. They move people in a way that facts and figures can't. Many leaders use stories as a tool, but leadership development expert Tim Tobin says most have no idea what tale their own leadership is telling. He shows how, by thinking of your career as a narrative - with a plot, characters, and an arc - you can increase your awareness of yourself as a leader and become more effective, insightful, and inspiring.

Dana Wright-Wasson, president of Take Action Inc. and renowned speaker, shares the components necessary for leaders to design an exceptional employee experience. Using design thinking, studies, and stories from more than 20 years of facilitating employee engagement within teams and organizations, Dana will show you how to develop your leadership strengths, recognize good ideas, and give voice to your teams. She also uses examples from admired global corporations that are creating real impact, including Zappos, Google, Netflix, and Mars, Incorporated.

Wondering why the pay gap exists? Unfortunately, as a woman, you have to ask for money in a very specific way. So as to avoid the social backlash. But it’s ok to be afraid but just start negotiating. This book has a beginner-friendly yet extremely effective negotiation tactic that you can use from day 1, even if you’ve never negotiated before in your life, or even if you’re an introvert.

In Get Better: 15 Proven Practices to Build Effective Relationships, FranklinCovey's chief people officer, Todd Davis, explains that an organization's greatest asset isn't its people; rather, it's the relationships between its people that is the greatest predictor of personal effectiveness. In the end, employees' ability to build and sustain great relationships is an organization's ultimate competitive advantage.

Leadership is hard and can be overwhelming. We get triggered, hijacked and derailed under pressure. We overreact. We say something we regret. Sometimes we don’t say what we should. We struggle to recover. We feel perplexed by the emotional and relational complexities of leadership. We wonder whether we’re doing the right things in the right way.

Han existido exactamente tres temas que me han apasionado como nunca en mi vida, y en los cuales me he especializado y estos son: El Desarrollo Personal, el Liderazgo y el Coaching, y este audiolibro es el resultado de la interconexión de estos tres mundos, y lo he enfocado en el día a día de todas aquellas personas que a lo largo del mundo están a cargo de otras personas, ya sea como supervisores, jefes de grupo o gerentes.