Business Advertising

Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

Have you ever wondered what Snapchat is? Why do people use Snapchat? How Snapchat can benefit you, and how you can use this powerful app effectively? Whatever your reasons for wanting to learn how to use Snapchat, this audiobook is for you!

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.

If you don't conquer the market, your competition will. That is a fact, and the way to conquer him is to get ahead of him in commanding social media. Numerous companies that do not adopt the way of social media are thrown into oblivion and forgotten. You don't want to be one of them. This book has all you need to know to get ahead of your competition by mastering the required tool and becoming the Social Media Jedi.

Build your brand and say "Hello World!" on the hottest, fastest growing social media platform today. We have combined proven and highly effective branding, marketing, and sales techniques with up-to-the-minute information to create the ultimate guide for Instagram marketing in 2019. This Audiobook targets these changes and builds on proven techniques for businesses and individuals to grow their brands and income. In this audiobook, you will learn hundreds of vital, applicable skills to increase your success and grow your business.

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.

Three books in one box set. Included books: Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, YouTube & Instagram While Advertising & Building Your Personal Brand; Social Media Marketing 2021: How to Brand Yourself Online Through Facebook, Twitter, YouTube & Instagram - Highly Effective Strategies for Digital Networking, Personal Branding, and Online Influence; and Social Media Marketing 2021: Influencer Advertising...

The essence of this book is to make sure Facebook marketers grasp the proper knowledge of the best ways to go about their Facebook marketing journey. Also, to discover how easy Twitter is to use and how to build a solid Twitter the right way. From the first chapter to the last, we have made a conscious effort to take you through every step you need to take in this interesting, albeit complicated journey of marketing with the Facebook platform.

Relationship marketing is the way of the future and there is no better platform in existence to build a relationship with your ideal followers and customers than Facebook. Whether you want to become an influencer of millions, explode sales, spread your message, or build a new business from scratch, everything you need is in this audiobook. Most Facebook marketing books/courses over-complicate and under-explain; leaving you directionless and overwhelmed, fighting to get a positive ROI. That stops now.

Stop wasting money, sending traffic to a webpage that doesn't convert. Stop paying an expensive copywriter who may or may not have any idea what they're doing. Stop staring at a blank screen, frustrated and clueless when it comes to writing your own sales pages. My name's Nathan Fraser and I'm a direct response copywriter and internet marketer. As more and more business moves to the internet, it means I'm also writing a lot more sales pages. Over the years, I've developed a formula for laying out sales pages that seems to work every time.

Instagram marketing, just like Facebook marketing, has been incredibly popular in the recent years. As we all want to turn this passion for the internet into a profit, this audiobook will teach you just that. Spending money on advertisement is not enough. As you will be taught, targeting the perfect audience for the type of product you are trying to sell is as important, if not more, than your budget on ads.

Are you looking for highly effective strategies to build your personal brand for explosive growth? If you want your personal brand to be established as one of the big players, then this audiobook will show you how.

Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

The world today is struggling with the personal brand paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the internet are giving us all the opportunity to experience global fame.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns.