Business Advertising

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

An industry insider reveals the next generation of marketing - and provides the insight you need to use it to beat the competition.

Many B2B CEOs carry a dark secret: their marketing is broken—and they don't know how to fix it. Pete Steege's groundbreaking book, On Purpose, offers an unexpected solution: Focus first on why you are marketing, and the results will follow. He reframes B2B marketing around a purposeful mindset that helps business leaders rightsize their campaigns, align their teams, and have more impact with less angst and effort.

Are you a personal trainer? Are you looking to grow your business, but are not sure how to get started? Then this short book is for you. 14 Ways To Get More Personal Training Clients helps you understand what you need to do in order to scale up by recognizing the type of business that you have and then choosing the right strategy. It helps you navigate through the complexities of promoting yourself in this digital age, and provides step-by-step instructions for social media marketing.

YouTube Income Mastery is your essential guide to unlocking the secrets of YouTube success and maximizing your online earnings. Whether you’re an aspiring YouTuber or a seasoned creator looking to elevate your channel, this audiobook provides actionable strategies for growing your audience, improving your content, and generating consistent revenue.

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue - that's what the top of the funnel is all about. It can be a marketer's Paradise City, but without focus it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.

Email marketing is a very important tool to take advantage of. Much of your sales can come from your email follow-up. The hardest part of internet marketing is driving traffic. Once you get traffic, you don't want to let any of it go to waste. You might have heard that the money is in your list and yes, this is true. If you are not building your list of potential customers, you are missing out on an extremely vital aspect of your business internet strategy. This book is about the importance of building a list of potential customers and how to go about doing just this.

In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.

The Basic Guide to Creating a Successful Facebook Ad Campaign features an overview of the key steps you need to take to set up an ad campaign, assess the results, and make changes for even better ad performance.

With more than a billion users in 75+ languages, YouTube connects with one-third of global internet users and provides creators and advertisers opportunities to reach large-scale audiences. Have you ever wondered how 16,000 YouTube accounts have millions of subscribers and get hundreds of thousands of views a day? Have you ever aspired and hoped that one day your YouTube channel could generate international business expansion and a passive income stream?

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Si quiere descubrir cómo dominar su nicho usando marketing en Instagram, siga leyendo...Instagram es una de las redes sociales más grandes del mundo y está convirtiéndose rápidamente en una de las herramientas de marketing online más poderosas para las pequeñas empresas y marcas personales.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

You can spend years grinding away on YouTube without ever making money or building your audience. Or you can decide to discover how to create a massive audience on YouTube and get the exposure you deserve. In the modern world, no brand can gain worldwide recognition without a solid social media game. Instagram is the most important platform to create the exposure you and your business deserve.

The concept is simple. You get someone with a big mailing list, a super affiliate, to promote your product, and you give them a commission on sales. What's not simple is saying the right things to make the super affiliate pick you instead of one of the other hundred people begging for his/her attention. If you diligently implement what you learn in this book, you literally could be in front of a million warm prospects in the next 90 days. This book is a time-tested, exact treatise on what to do and not to do to land powerful JV partners.

Ready to cut through the clutter and make a name for yourself? Wondering why your brand still isn't seeing the attention it deserves? Help is here! In Personal Paparazzi, you'll discover how to see your brand's name in lights, tell your brand story your way, and generate greater exposure, without wasting money on ineffective traditional marketing methods that won't attract today's customers.

Social media is a rapidly growing ecosystem that has developed as a strong platform for small businesses and influencers to make their impact on the world. Regardless of what has attracted you to building a presence online, getting involved in social media marketing is a powerful way to leverage the internet to help you build a successful business. If you are ready to identify your vision, carve out your unique brand, and market yourself online so that you can earn an additional side income or become a full-blown digital nomad, now is the time!

Does it ever feel that you're stuck in traffic with a business that isn't growing while you watch marketing drain your bank account? Does it feel you might be missing critical marketing steps that can help your business grow? In his latest audiobook, Zev Asch, a successful international marketing executive and entrepreneur walks you through these critically overlooked marketing essentials, and with street-smart advice, he outlines simple steps that business owners can take right away to get a return on their marketing investment, increase sales, and boost customer retention.

Have you ever wanted to expand your brand and product sales through e-commerce marketing? Have you ever wanted to use Facebook Ads? Do you want to grow your business through the best social media company of the moment? Then keep listening! Facebook Ads are your best approach to ensure you reach your target audience effectively while saving your revenues! This audiobook enables you to understand how to maneuver and develop the most successful ads in the e-commerce sector. This audiobook gives clear guidelines for Facebook advertising.

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. Brand You Economics highlights what influence a brand's performance so you can determine how your brand contributes to the bottom line. You'll learn how to discover your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime.