Business Advertising

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

A proto-meme is beginning to ‘go critical’. If you’re looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we’re not sure exactly sure where. So many incompetents, who can’t know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let’s tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising…

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

In the ever-evolving world of digital marketing, standing out and reaching the right audience is critical. Facebook and Instagram Advertising: For Businesses is your road map to achieving effective and targeted marketing on two of the world's leading social media platforms.

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

You want to start a business? Great! Tough Mama will take you by the hand and help you formulate a very successful business. Written in a concise manner, you will learn how to take your dream of financial independence of opening your own business into reality! You will learn: How to write an effective business plan Tips for hiring the best employees Incorporating benefits when not in the budget yet Becoming a certified business How to become a Superbowl vendor Free and Paid Advertising Time Management And many other topics!

Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT.

Penny Stocks and Options Trading The Ultimate 2 in 1 Bundle A Beginner’s Guide to Earning Passive Income from Home with Penny Stocks and Options Trading Would you like to generate additional income every day with Penny Stocks or Options Trading? Do you have a dream of investing and becoming a successful entrepreneur? Buying and selling penny stocks and Options Trading makes it possible for you to work from home and make lots of money in the process! After reading this book you’ll have a clear understanding of what the business model of buying and selling penny stocks and Options Trading...

Do you want to learn how to take advantage of one of the most powerful social and business platforms? Would you like to know how you can build a professional rapport along with providing goods and services to people? Then look no further, as this audiobook covers the essentials for using LinkedIn for business ventures and for selling! LinkedIn is a beast of a social and business platform and there’s so much to learn. With the content in this audiobook, it will help you get up to speed on how you can learn all of this information and apply the information, today!

In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing. This thorough manual is designed with the novice in mind, dissecting intricate ideas into manageable steps that can be implemented right away. Dean begins by outlining the basics, including what content marketing and copywriting are and why they are so important to companies in the digital era. However, this audiobook is not just about writing.

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

Are you ready to transform your business and unlock unprecedented growth in the realm of digital marketing? Dive into the pages of "Facebook Marketing Secrets: The Ultimate Guide to Grow Your Business, Create Effective Ads, and Reach New Customers." This book isn't just a guide; it's your passport to a lucrative journey where every chapter is a strategic milestone toward financial success. What makes this book a game-changer for my business? Unleash the power of strategic planning as I unravel the secrets of effective storytelling, audience understanding, and crafting compelling content. ...

Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence.

The world of business is transforming at an unprecedented pace, driven by the revolutionary force of artificial intelligence. This book is your guide to navigating this exciting new landscape, where possibilities are endless and the potential for success is greater than ever before.