Building Program

Forget fads. Forget bro-science. This is the lifting manual for lifters who’ve had enough of wasted sets, fake intensity, and recycled myths. Time-Under-Tension: The Lifting Laws That Matter strips resistance training to its essential, evidence-based core—and leaves no room for excuses. Whether you're a decade deep into training or finally ready to take your workouts seriously, this book dissects the physiology, psychology, and programming principles that actually build muscle and strength over the long term. Each chapter breaks down one fundamental concept—mechanical tension, ...

This book is for: business leaders, marketing & sales, employer branding teams, and organizations who want to build brand social media presence and establish credibility via their most trusted influencers - their employees.

Whether you're a small startup or a global corporation, these cheat codes will equip you with the knowledge and strategies you need to harness the potential of your employees as brand advocates.

Train Like Arnold in the Golden Era is not a feel-good fitness guide. It’s a raw, unsentimental immersion into the world of 1970s bodybuilding—told through the eyes of a lifer who trained, suffered, and survived under the same roof as the legends. From the concrete floors of Gold’s Gym to the backstage hell of pump-up rituals, this book strips away the myths and exposes the method behind Arnold Schwarzenegger’s dominance. There’s no fluff. No modern marketing. Just iron, obsession, and the violent discipline it takes to chase perfection in a sport built on self-destruction. ...

Unlock the Blueprint to Transform Your Life—Physically, Mentally, Spiritually, and Financially The HARDCORE PROGRAM is your all-in-one guide to becoming the best version of yourself. Dr. Ernesto Martinez distills over 20 years of research, experience, and coaching into a practical, high-impact system for total life optimization—covering health, mindset, wealth, purpose, and personal mastery. Whether you want to lose weight, boost mental clarity, reduce stress, build strength, or achieve career and relationship goals, this powerful guide gives you step-by-step strategies to break free ...