Building Program

Unlock the Blueprint to Transform Your Life—Physically, Mentally, Spiritually, and Financially The HARDCORE PROGRAM is your all-in-one guide to becoming the best version of yourself. Dr. Ernesto Martinez distills over 20 years of research, experience, and coaching into a practical, high-impact system for total life optimization—covering health, mindset, wealth, purpose, and personal mastery. Whether you want to lose weight, boost mental clarity, reduce stress, build strength, or achieve career and relationship goals, this powerful guide gives you step-by-step strategies to break free ...

Most lifters stumble into routines they don't understand, copy influencers with no context, and burn out running splits that look good on paper but fall apart in real life. Split Decision cuts through the noise with a brutally honest breakdown of the three dominant training splits in modern lifting: Full-Body, Upper/Lower, and Push/Pull/Legs (PPL). This isn’t a motivational manifesto. It’s a tactical guide for lifters who want real muscle, real strength, and real sustainability. You’ll learn why Full-Body training isn’t just for beginners, why Upper/Lower refuses to die, and how PPL...