Building Marketing Business

Build a Business That Feels as Good as It Looks. Most business books teach you how to do more. This one shows you how to be more. The Soft Power Advantage is a bold invitation to rethink everything you thought you knew about success. In a world obsessed with hustle, strategy, and scaling at all costs, Kevin Shirley offers a radically different blueprint for building a business that’s wildly effective — and deeply human. This isn’t about hacks, formulas, or another color-coded productivity system. This is about cultivating soft power — the quiet, magnetic strength that comes from ...

Descubra cómo dominar el poder de los influenciadores con esta guía completa y actualizada. Ideal para profesionales, empresas y entusiastas del marketing, ofrece valiosos conocimientos para optimizar sus estrategias. Explore desde los fundamentos hasta las estrategias prácticas de identificación, abordaje y colaboración con influenciadores relevantes. Se destacan análisis profundos del papel de los influenciadores en la construcción de marcas y el compromiso del público.

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

Marketing is everywhere and everything! Gain loyal followers, define your brand's purpose, and learn to understand the wants, needs, and behaviors of your consumers in this short and to-the-point guide to the art and science of marketing.

Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo.

Once a teenaged mom, Ronessa "Ronne" Brown defeated the odds by stepping over the stereotypes surrounding her to take her family's destiny into her own hands. Ronne's "no excuses" mantra transformed their lives, from being stuck an endless cycle of "jobs" to becoming a millionaire - all by teaching herself how to monetize Instagram. And so can you.

A seasoned, award-winning professional money manager delivers an eye-opening and insightful take on a frequently overlooked - and critically important - investing strategy. The author walks listeners through a crash-course in how to take full advantage of the greatest opportunity for wealth accumulation: a bull market. Unloved Bull Markets is the perfect book for investors who seek to base their decisions on data and logic, rather than fears and intuition, and want to focus on the profitable climb instead of distressing worries.

"Boost Your Business: How Directory Listings Double Your Online Presence" is a comprehensive guide that explores the power of business directories in enhancing a company’s online visibility, credibility, and authority. The book delves into the significance of Search Engine Optimization (SEO) and how directory listings contribute to improving website rankings through valuable backlinks. It emphasizes the importance of consistent branding across multiple platforms and provides strategies for integrating directory listings with primary websites. Through real-world examples and case studies, ...

Discover a radical new approach to living and working with "The Nomadic Entrepreneur." This game-changing eBook redefines possibilities by merging the essence of entrepreneurship with the allure of a nomadic lifestyle. Far from your typical business literature, this book takes you on an exhilarating ride unveiling the fascinating world of nomad entrepreneurship. Chapter 1 lays a solid foundation, unraveling the concept of nomad entrepreneurship, the distinct lifestyle it entails, and the myriad opportunities it harbors. Chapter 2 dives into the indispensable art of market research, ...

The real estate industry is a unique industry. You can earn a real estate license, but it will not teach you how to sell real estate. No one knows how to sell real estate as the result of attending real estate school. Agents need to know how to operate their own business, and they need to develop a business plan based on the market they want to serve. It's also your responsibility to educate yourself on the latest trends in your local community and the technology you can use to reach that community. This audiobook will help.

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake? Building on Bedrock will help answer that question. This book focuses on when you should take the leap and whether entrepreneurship is even the right thing for you. Based upon research, but told through the stories of American businessman and entrepreneur Sam Walton and others, this book discusses the who, what, when, where, how, how much, and why of successful entrepreneurs.

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

In Mastering TikTok, you’ll discover the secrets to growing your audience, monetizing your content, and building a multi-platform presence that generates multiple revenue streams. This audiobook is packed with actionable strategies and advanced techniques for mastering TikTok’s algorithm, creating viral content, and increasing engagement. Whether you're looking to earn money through the Creator Fund, affiliate marketing, or sponsored content, this guide will show you exactly how to do it—while staying authentic to your brand.

When true branding best practices guide the development and growth of a restaurant concept, the risk of failure is reduced. In The Bullhearted Brand, I seek to lay out the foundational elements and details about creating and scaling restaurant brands. I infuse knowledge with real-world experiences throughout the book and leverage stories, fables, and folklore from around the world that use the bull as the hero.

If you are operating your sales without an optimized and well-managed pipeline, you very well could be missing out. Learn the techniques of successful pipeline management and how it helps to improve the coverage of your accounts. Never let a lead go cold again!

You didn’t lose your power when you left corporate. But you may have lost the scaffolding that once made it obvious. The Authority Architect is a decisive, no-fluff guide for women who have led high-stakes teams, built impossible turnarounds, and now find themselves underestimated in the open market. You’re not starting from scratch. You’re starting from proof. But that proof needs structure. In this book, Betsy Tong—a multi-time best seller and Fortune 500 leader turned authority strategist—offers a system for converting your hard-won credibility into clear offers, visible value,...

Peter Voogd, author of 6 Months to 6 Figures and founder of the prestigious Game Changers Academy, talks with the leaders of multimillion-dollar brands about the importance of disrupting the industry and finding what makes your brand unique compared to the competition. Learn about the importance of maintaining momentum and finding confidence in not only your brand, but yourself as well.

"Start with the end in mind" is probably the most powerful thing you'll ever hear when it comes to creating mega-success in the network marketing arena. If you can grasp what the big boys do very early on then that will be half the battle won because you'll know where you're heading as you build the big machine.

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

In July of 2014, Dan, Eddie, and Govs sat at a bar talking shit about making beer. Two years later, they'd opened their own brewery on the Gold Coast in Australia called Black Hops. It's been an epic journey, from "the little situation" in China, to a collaboration with the biggest entertainment franchise on earth, and finally - launching a brewery. Operation Brewery tells their story and gives you every last detail on how to build your own brewery on a budget.